📌 Core Information
🔹 Job Title: Senior Marketing Manager (B2C)
🔹 Company: Informa Group Plc.
🔹 Location: Delhi Cantonment, Delhi, India
🔹 Job Type: Full-time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: 2025-06-12
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in-office required)
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering marketing strategy for South Asia and Sub-Saharan Africa region
- Driving article submissions and increasing brand awareness
- Leading a team of marketers to create targeted campaigns
- Managing annual B2C marketing budget and tracking channel ROI
- Analyzing campaign data to inform strategic decisions
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of digital marketing channels and data analytics.
📋 Key Responsibilities
✅ Develop and deliver marketing strategy to achieve journal article submissions and revenue targets within the region
✅ Lead digital marketing activities to create an impactful marketing strategy for researchers
✅ Lead a team of omni-channel marketers to create targeted and engaging marketing campaigns
✅ Define measurable objectives and lead team to deliver, including measuring and reporting on progress
✅ Manage annual B2C marketing budget, track performance, and analyze channel ROI
✅ Use data analysis to inform proposals, decisions, and recommendations for senior leadership
✅ Ensure key stakeholders understand regional marketing plans, including marketplace considerations, customer insights, and competitor analysis
✅ Deliver customer personalization through consistent campaign management and development of appropriate messaging for key personas and data segments based on value propositions
ASSUMPTION: This role involves cross-functional collaboration, stakeholder management, and a high level of strategic thinking.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in academic publishing and digital marketing
Required Skills:
- Familiarity with academic publishing and journal marketing
- Solid understanding of digital marketing channels (SEO, SEM, social media, analytics)
- Expertise in content marketing and creating engaging content
- Proficiency in data analytics tools and interpreting data for informed decisions
- Understanding of AI and machine learning trends in marketing
- Project management skills and experience with project management tools
- Excellent communication, relationship, and channel management skills
- Commercial and customer focus, critical and analytical ability, high numeracy, and adaptability
Preferred Skills:
- Master's degree in Marketing, Business, or a related field
- Experience in Open Science practices and researcher-focused marketing
- Fluency in local languages (e.g., Hindi, other South Asian languages)
ASSUMPTION: A strong background in academic publishing and digital marketing is essential for success in this role.
💰 Compensation & Benefits
Salary Range: INR 18-24 lakhs per annum (based on industry standards for a senior marketing role in Delhi)
Benefits:
- 30 days annual leave
- 4 volunteering days annually
- Day off for your birthday
- Pension contributions
- Medical insurance for self and dependents; life cover and personal accident cover for self
- Seasonal social and charitable events
- Training and development
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Delhi, with consideration for the company's size and the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers worldwide.
Company Size: Informa is a large company with over 10,000 employees globally, offering opportunities for growth and development.
Founded: Informa was founded in 1998 and is headquartered in London, UK.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves specialist markets through a range of digital and face-to-face events, academic journals, and market intelligence products.
- Informa is a FTSE 100 company and has over 11,000 colleagues in more than 45 countries.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Marketing Manager roles typically fall within the mid to senior career level, with significant responsibility for strategy development and team leadership.
Reporting Structure: This role reports directly to the Head of Marketing, South Asia and Sub-Saharan Africa region.
Work Arrangement: This role follows a hybrid work arrangement, requiring a minimum of 3 days per week in the Delhi office.
Growth Opportunities:
- Potential to grow into a regional leadership role or take on additional responsibilities within the global marketing team
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Chance to develop skills in areas such as strategic planning, team leadership, and cross-functional collaboration
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Informa's Delhi office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): Jai Singh Marg, Hanuman Road Area, Connaught Place, New Delhi, Delhi 110001, India
Geographic Context:
- Delhi is the capital city of India and is known for its rich history, cultural heritage, and bustling markets
- The city is well-connected by air, rail, and road networks, making it an ideal location for regional business operations
- Delhi offers a mix of urban and suburban living options, with numerous amenities and recreational facilities
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for hybrid work arrangement.
ASSUMPTION: Delhi offers a vibrant and dynamic work environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews with hiring manager and team members
- Final round interviews with senior leadership
- Background and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Digital marketing expertise and data analysis skills
- Understanding of academic publishing and Open Science practices
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your marketing strategies, campaigns, and data analysis projects
- Research Informa's business and the specific needs of this role to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications
ATS Keywords: Digital Marketing, Content Marketing, Data Analytics, SEO, SEM, Social Media, Project Management, Academic Publishing, Open Science, Strategic Planning, Team Leadership
ASSUMPTION: Informa's hiring process is thorough and comprehensive, focusing on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with industry-standard marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Integrity
- Accountability
- Respect
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven, with a focus on using data to inform decision-making and strategy development
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies in a fast-paced, dynamic environment?
- Are you comfortable working in a collaborative, cross-functional team and managing multiple projects simultaneously?
- Do you have a strong understanding of data analysis and the ability to use data to inform marketing decisions?
- Are you passionate about academic publishing and Open Science practices, and committed to driving researcher engagement and success?
ASSUMPTION: Informa values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's success.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance across multiple time zones
- Balancing the demands of regional marketing strategies with global brand guidelines and objectives
- Keeping up with the latest trends and best practices in digital marketing and academic publishing
- Navigating a large, complex organization and building effective relationships with stakeholders at all levels
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on driving article submissions and increasing brand awareness in the South Asia and Sub-Saharan Africa region, with a specific emphasis on Open Science practices and researcher engagement
- Compared to similar roles in other regions, this position offers the opportunity to work in a dynamic and rapidly growing market, with significant potential for impact and growth
- Career progression in this role may involve taking on additional regional responsibilities or moving into a global marketing leadership position
ASSUMPTION: This role offers a unique opportunity to make a significant impact in a specific geographic region, with potential for career growth and development within the organization.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase article submissions for a high-impact journal in the life sciences
- Conducting a comprehensive analysis of regional marketing performance and making data-driven recommendations for improvement
- Collaborating with the global marketing team to create and implement a consistent brand messaging strategy across multiple channels and regions
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the work required for this role, with a focus on strategic thinking, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for the region and the organization as a whole?
- What opportunities are there for growth and development within the marketing team and the organization more broadly?
- How does the company support work-life balance and employee well-being, particularly for hybrid and remote workers?
- What are the most significant challenges facing the marketing team in the region, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your marketing strategies, campaigns, and data analysis projects
- Research Informa's business and the specific needs of this role to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
