📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: dmg::media
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time, Hybrid (2 days in the office)
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving growth initiatives for The Knowledge newsletter
- Managing marketing activities to align with business goals
- Budgeting, forecasting, and strategic marketing planning
- Overseeing partnerships and external agencies
ASSUMPTION: This role requires a well-rounded marketing professional with experience in subscription models, data analysis, and campaign execution.
📋 Key Responsibilities
✅ Develop and manage annual budget for newsletter signups and paid subscriptions
✅ Execute comprehensive marketing strategy to sustain and accelerate growth of The Knowledge
✅ Collaborate with Publisher to drive growth initiatives and refine newsletter strategies
✅ Oversee key marketing activities, including sponsorships, partnerships, and social media presence
✅ Manage email marketing platform, website, and app development
✅ Lead and manage external agencies and partners to drive growth and engagement
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage various marketing channels and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in planning and executing marketing campaigns, with a strong understanding of subscription and recurring revenue models
Required Skills:
- Advanced Excel skills (e.g., VLOOKUP's, pivot tables)
- Intermediate proficiency in Google Analytics
- Strong communication and interpersonal skills
- Excellent organizational, time-management, and numeracy skills
- Data-driven, test-and-learn approach to marketing
Preferred Skills:
- Familiarity with Stripe and its reporting capabilities
- Experience with Beehiiv or similar newsletter platforms
- Basic knowledge of design tools like InDesign and Photoshop
- Previous experience using Google Tag Manager
ASSUMPTION: Candidates with experience in subscription-based models and a strong analytical mindset will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (Based on industry standards for a Senior Marketing Manager role in London)
Benefits:
- Competitive benefits package
- Disability Confident Committed employer
- Flexible working arrangements
Working Hours: Full-time, 40 hours per week, with some flexibility in working hours and the option to work from home
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 1,001-5,000 employees
Founded: 1902 (as a newspaper publisher; dmg::media was established in 2008)
Company Description:
- Manages a portfolio of companies providing businesses and consumers with compelling information, analysis, insight, events, news, and entertainment
- Market-leading positions in consumer media, property information, and events & exhibitions
- Generates revenues of around £1bn
Company Specialties:
- Content
- Information
- Analytics
- Media
- Venture Capital
- SaaS
- Online media
- Digital media
Company Website: dmgt.com
ASSUMPTION: dmg::media is a large, established company with a diverse portfolio of businesses, offering opportunities for growth and career development within the marketing field.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Publisher
Reporting Structure: Reports directly to the Publisher, with potential oversight of external agencies and partners
Work Arrangement: Hybrid, with a minimum of 2 days in the office
Growth Opportunities:
- Potential to expand the role's scope as The Knowledge newsletter grows
- Opportunities to work on various marketing channels and projects
- Possibility to progress into a more senior or leadership role within the company
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field, as well as the chance to work on high-impact projects for a well-established company.
🌍 Location & Work Environment
Office Type: Busy business center in north Notting Hill, London
Office Location(s): Northcliffe House, 2 Derry Street, London, England W8 5TT, GB
Geographic Context:
- Notting Hill is a vibrant, multicultural neighborhood in west London
- Close to public transportation, shops, restaurants, and parks
- Easy access to central London and other major cities
Work Schedule: Regular hours of work from Monday to Friday, with some flexibility in working hours
ASSUMPTION: The office location offers a dynamic work environment with easy access to amenities and public transportation, providing a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager (Jon Connell, Publisher)
- Final interview with relevant stakeholders
Key Assessment Areas:
- Marketing strategy and planning
- Budgeting and forecasting skills
- Data analysis and interpretation
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in subscription-based models
- Prepare examples of successful marketing campaigns you've executed, emphasizing data-driven decision-making and results
- Research The Knowledge newsletter and dmg::media to demonstrate your understanding of the company and its products
ATS Keywords: Marketing strategy, budgeting, forecasting, data analysis, digital marketing, social media management, email marketing, partnership management, campaign execution, communication skills, organizational skills, time management, collaboration, Excel proficiency, Google Analytics
ASSUMPTION: The application process may vary, but typically involves several stages of interviews to assess the candidate's marketing skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Analytics
- Beehiiv (email marketing platform)
- Stripe (payment processing and analytics)
- Google Tag Manager
- Design tools (InDesign, Photoshop)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for marketing activities, data analysis, and project management.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Accountability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and proactive
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you approach data analysis and interpretation to inform marketing strategies?
- Can you provide an example of a successful marketing campaign you've executed, and how you measured its impact?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: dmg::media values candidates who are data-driven, collaborative, and results-focused, with a strong commitment to integrity and quality.
⚠️ Potential Challenges
- Managing multiple marketing channels and projects simultaneously
- Adapting to a fast-paced and dynamic work environment
- Balancing strategic planning with day-to-day marketing tasks
- Collaborating effectively with external agencies and partners
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role focuses more on subscription-based marketing and growth strategies compared to traditional marketing roles
- Industry-specific context: The Knowledge newsletter operates in a competitive market for news and information, requiring innovative marketing strategies to drive growth and engagement
- Career path comparison: This role can serve as a stepping stone to more senior or leadership positions within the marketing field or the company
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles, with a focus on subscription-based models and growth strategies in a competitive industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase newsletter signups by 20% within the next quarter
- Analyzing customer data to identify trends and optimize marketing strategies for improved engagement and retention
- Collaborating with external agencies to create and implement a successful social media marketing strategy for The Knowledge
ASSUMPTION: These sample projects highlight the data-driven, strategic, and collaborative nature of the role, focusing on growth, engagement, and optimization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does The Knowledge differentiate itself from other news and information providers, and how can marketing strategies support this differentiation?
- What opportunities exist for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and staying ahead of industry trends in marketing?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role, the company, and its marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in subscription-based models
- Prepare examples of successful marketing campaigns you've executed, emphasizing data-driven decision-making and results
- Research The Knowledge newsletter and dmg::media to demonstrate your understanding of the company and its products
- Follow up with the hiring manager (Jon Connell) one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
