Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Arrakis Finance

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global events strategy for Arrakis in the DeFi and onchain liquidity verticals
• Collaborating with BD, product, and engineering teams to shape content roadmaps and drive distribution campaigns
• Partnering with protocol partners to co-market new liquidity strategies and create BD enablement materials
• Working directly with treasuries and DAO decision-makers to drive adoption of Arrakis strategies

ASSUMPTION: This role requires a strong understanding of the crypto and DeFi ecosystems, as well as experience in event management and B2B marketing.

📋 Key Responsibilities

✅ Design and execute Arrakis’ global events strategy, focusing on DeFi, onchain liquidity, RWAs, stablecoins, and more

✅ Plan and coordinate side-events, panels, and hackathon presence at major conferences

✅ Collaborate with token issuers to co-host or amplify ecosystem events around liquidity topics

✅ Work with various teams to shape content roadmaps and drive distribution campaigns across social, newsletter, podcast, and video formats

✅ Partner with protocol partners to co-market new liquidity strategies and create BD enablement materials

ASSUMPTION: This role requires strong project management skills, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in crypto marketing, with a focus on DeFi

Required Skills:

• Proven ability to own multi-channel campaigns end to end
• Experience managing or co-hosting IRL and virtual events in crypto
• Strong communication and project management skills
• Experience working across design, content, BD, and product teams

Preferred Skills:

• Experience working with SPICE tokens
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in B2B marketing and a deep understanding of onchain liquidity, stablecoins, RWAs, and institutional adoption will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £100,000 per year (Based on industry standards for senior marketing roles in the UK crypto sector)

Benefits:

• Competitive salary + performance-based compensation
• SPICE token package
• Chance to travel the world to attend exciting events
• Join amazing in-person offsites all over the world

Working Hours: Full-time (40 hours per week, with flexibility for event attendance)

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior marketing roles in the UK crypto sector. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Arrakis Finance operates in the technology and internet industry, focusing on building trustless market making infrastructure and strategies on Uniswap V3.

Company Size: Arrakis Finance is a small company with 2-10 employees, which may offer a more intimate and agile work environment.

Founded: Arrakis Finance was founded in 2021 and is headquartered in Zug, Switzerland.

Company Description:

• Arrakis Finance offers trustless market making infrastructure and strategies to create deep liquidity for crypto assets
• The company is built on Uniswap v3 and collaborates with major projects like MakerDAO, Uniswap, Aave, and Lido
• Arrakis Finance operates fully remotely, with members spanning various locations, and is supported by world-class investors

Company Specialties:

• Trustless market making infrastructure
• Onchain liquidity strategies
• Institutional adoption

Company Website: https://www.arrakis.finance

ASSUMPTION: Arrakis Finance is a well-connected and innovative company in the crypto and DeFi space, offering opportunities for growth and exposure to cutting-edge technologies.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to take on a senior position with significant responsibility.

Reporting Structure: The Senior Marketing Manager will report directly to the Founders and work closely with various teams, including BD, product, engineering, and design.

Work Arrangement: This role is remote-friendly, with the option to work with the Founders in person in Switzerland. The role may require travel to attend events and conferences.

Growth Opportunities:

• Potential to shape the company's marketing strategy and make a significant impact on its growth
• Exposure to a wide range of marketing channels and tactics
• Opportunity to work with high-profile partners and projects in the crypto and DeFi space

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape the company's marketing strategy and make a lasting impact on its success.

🌍 Location & Work Environment

Office Type: Arrakis Finance operates fully remotely, with no physical office location.

Office Location(s): N/A

Geographic Context:

• The United Kingdom has a thriving crypto and blockchain ecosystem, with numerous events and opportunities for networking
• The remote nature of the role allows for flexibility in working hours and location
• The company's headquarters in Zug, Switzerland, is a hub for crypto and blockchain innovation

Work Schedule: Full-time (40 hours per week), with flexibility for event attendance and travel

ASSUMPTION: The remote nature of this role may offer greater flexibility and work-life balance, while also providing opportunities for international travel and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final interview with the Founders

Key Assessment Areas:

• Candidates' understanding of the crypto and DeFi ecosystems
• Candidates' event management and project management skills
• Candidates' ability to work effectively with cross-functional teams
• Candidates' communication and presentation skills

Application Tips:

• Highlight relevant experience in crypto marketing, event management, and B2B marketing
• Demonstrate a deep understanding of the crypto and DeFi ecosystems, as well as onchain liquidity, stablecoins, RWAs, and institutional adoption
• Showcase strong communication and project management skills through examples and case studies

ATS Keywords: Crypto Marketing, DeFi, Event Management, B2B Marketing, Onchain Liquidity, Stablecoins, RWAs, Institutional Adoption, Project Management, Cross-Functional Teams

ASSUMPTION: The application process for this role may be competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Social media platforms (e.g., Twitter, LinkedIn, Telegram)
• Newsletter and email marketing tools (e.g., Mailchimp, Substack)
• Podcast and video distribution platforms (e.g., Spotify, YouTube)
• Event management platforms (e.g., Hopin, Bizzabo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Trust

Work Style:

• Agile and adaptable
• Results-driven
• Strong communication and collaboration skills
• Ability to work independently and in a remote team environment

Self-Assessment Questions:

• Do you have experience working in a remote, agile environment?
• Are you comfortable working with cross-functional teams and stakeholders?
• Do you have a strong understanding of the crypto and DeFi ecosystems, as well as onchain liquidity, stablecoins, RWAs, and institutional adoption?

ASSUMPTION: Arrakis Finance values candidates who are innovative, collaborative, and results-driven, with strong communication and project management skills.

⚠️ Potential Challenges

• The fast-paced and ever-changing nature of the crypto and DeFi ecosystems may present challenges in keeping up with the latest trends and developments
• The remote nature of the role may require strong self-motivation and time management skills
• The need to travel for events and conferences may disrupt work-life balance
• The competitive nature of the crypto and DeFi marketing landscape may present challenges in standing out and making an impact

ASSUMPTION: Candidates should be prepared to adapt to the fast-paced nature of the crypto and DeFi ecosystems and be comfortable working in a remote, agile environment.

📈 Similar Roles Comparison

• This role is similar to other senior marketing roles in the crypto and DeFi space, but may offer greater exposure to onchain liquidity, stablecoins, RWAs, and institutional adoption
• The remote nature of the role may offer greater flexibility and work-life balance compared to in-office positions
• The opportunity to work with high-profile partners and projects in the crypto and DeFi space may offer greater career growth and development opportunities

ASSUMPTION: This role offers unique opportunities for growth and development in the crypto and DeFi marketing space, with a focus on onchain liquidity, stablecoins, RWAs, and institutional adoption.

📝 Sample Projects

• Planning and executing a global events strategy for Arrakis, focusing on DeFi and onchain liquidity
• Collaborating with token issuers to co-host or amplify ecosystem events around liquidity topics
• Creating BD enablement materials that help drive adoption of Arrakis strategies by treasuries and DAO decision-makers

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company approach work-life balance, particularly for remote employees?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and its culture, as well as to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in crypto marketing, event management, and B2B marketing
• Prepare examples of your work and achievements in these areas to discuss during the interview
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.