Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Accor

🔹 Location: New Orleans, Louisiana, United States

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading digital marketing efforts for a new luxury hotel opening
• Collaborating with the Director of Sales & Marketing to execute strategies
• Managing social media presence, content creation, and online reputation
• Analyzing performance and reporting on key learnings

ASSUMPTION: This role requires a strong understanding of digital marketing, excellent communication skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Create and manage digital content to amplify key messages and tell a consistent brand story

✅ Manage and monitor the hotel's presence on social media networks

✅ Collaborate with the Director of Sales & Marketing to update the property website and external booking engines

✅ Develop and execute digital campaigns, analyze results, and report on key learnings

✅ Serve as a key contact for the media, industry partners, and the community

✅ Attend hotel promotional events as needed, including weekends and evenings

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (preferred)

Experience: 3-5 years of experience in digital marketing

Required Skills:

• Strong understanding of performance marketing, conversion, and customer acquisition
• Excellent analytical and organizational skills
• Strong and effective communication skills in English
• Working technical knowledge of digital marketing platforms
• Excellent computer skills

Preferred Skills:

• Experience in the hospitality industry
• Fluency in additional languages

ASSUMPTION: While a degree in Marketing or Communications is preferred, relevant experience and skills may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Senior Marketing Manager role in New Orleans)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on hotel stays and food & beverage
• Opportunities for career growth and development

Working Hours: Full-time, on-site position with a typical workweek of 40 hours. May require working weekends and evenings for promotional events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Accor is a global hospitality company with a presence in over 100 countries and territories. They operate in the hospitality and catering industry, offering a wide range of hotel brands and services.

Company Size: Accor has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Accor was founded in 1967 and has since grown into one of the largest hospitality companies in the world.

Company Description:

• Accor is a leading travel & lifestyle group with close to 5,600 hotels and resorts worldwide
• They offer a wide range of hotel brands, from luxury to economy, catering to various guest preferences and budgets
• Accor is committed to sustainable development and responsible business practices

Company Specialties:

• Hotel operations and management
• Food & beverage services
• Loyalty programs and customer relationships
• Digital marketing and e-commerce

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's size and global presence provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Director of Sales & Marketing. It offers significant responsibility and the opportunity to make a substantial impact on the hotel's marketing efforts.

Reporting Structure: The Senior Marketing Manager will report directly to the Director of Sales & Marketing and collaborate with various teams, including sales, revenue management, and operations.

Work Arrangement: This is an on-site, full-time position with a typical workweek of 40 hours. The role may require working weekends and evenings for promotional events.

Growth Opportunities:

• Potential to take on additional responsibilities as the hotel grows and expands its offerings
• Opportunities to work on special projects and initiatives
• Possibility to transition into a management role or take on additional responsibilities within the marketing department

ASSUMPTION: As a new hotel opening, there will be ample opportunities for growth and development within this role.

🌍 Location & Work Environment

Office Type: The Fairmont New Orleans will be an upscale, luxury hotel located in the heart of downtown New Orleans, offering a modern and sophisticated work environment.

Office Location(s): 601 St. Charles Avenue, New Orleans, Louisiana, 70130, United States

Geographic Context:

• New Orleans is a vibrant and culturally rich city, known for its music, food, and historic architecture
• The hotel is located in the Central Business District, nearby the city's renowned French Quarter
• The city offers a diverse range of neighborhoods and communities, providing ample opportunities for exploration and engagement

Work Schedule: The typical workweek is 40 hours, with the possibility of working weekends and evenings for promotional events.

ASSUMPTION: The hotel's location in downtown New Orleans provides easy access to various amenities, cultural attractions, and public transportation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the Director of Sales & Marketing
• Second-round interview with the General Manager or another senior leader
• Final interview with the HR department or another senior leader

Key Assessment Areas:

• Digital marketing skills and experience
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Accor's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Research Accor and the Fairmont brand to demonstrate your understanding of the company and its values

ATS Keywords: Digital Marketing, Social Media, Content Development, Analytics, SEO, SEM, Guest Engagement, Email Marketing, Press Releases, Website Management, Performance Marketing, Customer Acquisition, Organizational Skills, Photography, Video Production

ASSUMPTION: Accor uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Twitter)
• Content management systems (CMS)
• Email marketing platforms
• Analytics tools (Google Analytics)
• SEO and SEM tools
• Project management tools

ASSUMPTION: The specific tools and technologies used may vary depending on the hotel's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving goals
• Adaptable and able to work in a fast-paced environment

Self-Assessment Questions:

• How do you embody Accor's values in your daily work?
• How do you approach working collaboratively with various teams to achieve common goals?
• How do you stay organized and manage multiple projects simultaneously in a fast-paced environment?

ASSUMPTION: Accor places a strong emphasis on cultural fit and alignment with their company values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working weekends and evenings for promotional events
• Adapting to a new hotel opening and its unique challenges
• Balancing the needs of various stakeholders, including the hotel, the brand, and the local community

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to the role's responsibilities.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager or a Marketing Manager with a focus on digital channels
• However, this role is unique in that it is focused on a new hotel opening and the specific challenges and opportunities that entails
• Career progression may include taking on additional responsibilities within the marketing department or transitioning into a management role

ASSUMPTION: While this role shares similarities with other senior marketing roles, its focus on a new hotel opening makes it unique and presents its own set of challenges and opportunities.

📝 Sample Projects

• Developing and executing a social media strategy to launch the hotel's brand and generate buzz
• Creating and managing email marketing campaigns to engage local audiences and drive bookings
• Collaborating with the PR agency to secure media coverage and raise the hotel's profile in the local community

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Senior Marketing Manager may be involved in, but the specific projects may vary depending on the hotel's needs and the candidate's expertise.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with the sales and revenue management teams?
• What opportunities are there for growth and development within this role and the company?
• How does Accor support work-life balance for its employees?
• What are the most challenging aspects of working in a new hotel opening?

ASSUMPTION: These questions are intended to help you better understand the role, the company, and the work environment, and to demonstrate your interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Research Accor and the Fairmont brand to demonstrate your understanding of the company and its values
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.