Senior Marketing Manager bei Bosch CyberCompare (w/m/div.)

📌 Core Information

🔹 Job Title: Senior Marketing Manager bei Bosch CyberCompare (w/m/div.)

🔹 Company: Bosch Group

🔹 Location: Ludwigsburg, Baden-Württemberg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (remote within Germany)

🚀 Job Overview

Key aspects of this role include:

• Managing the company website and optimizing conversion points
• Creating and developing content for various digital formats
• Planning, executing, and managing events (digital and physical)
• Collaborating with the product team to ensure consistent branding
• Analyzing website performance and making data-driven decisions

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving lead generation and improving website performance.

📋 Key Responsibilities

✅ Website Management: Responsible for continuous maintenance and development of the company's WordPress website. Optimize conversion points and expand the lead funnel to increase sales. Perform technical and content SEO optimizations to improve website visibility and user experience. Analyze and track web analytics to make data-driven decisions.

✅ Content Creation and Development: Create and develop website content in close collaboration with the product team. Produce YouTube videos and shorts to promote brand awareness and customer engagement. Ensure consistent branding across all digital content.

✅ Event Management: Plan, execute, and follow up on events (digital and physical). Acquire participants and speakers, develop event concepts, and implement performance marketing measures. Create marketing materials to support event presentations. Participate in relevant events and follow up on contacts to maximize lead generation.

ASSUMPTION: This role involves managing multiple projects simultaneously and requires strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: Completed studies in Marketing, Communication, Event Management, or a related field.

Experience: At least three years of experience in content marketing, event management, or digital marketing.

Required Skills:

• Proven expertise in content creation for various digital formats
• Experience in planning and executing digital and physical events
• Strong knowledge of WordPress and SEO techniques
• Excellent organizational skills and project management experience
• Fluency in German and English (spoken and written)

Preferred Skills:

• Experience in the cybersecurity or IT industry

ASSUMPTION: Candidates with experience in the cybersecurity or IT industry may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience level and industry standards for a Senior Marketing Manager in Germany)

Benefits:

• Remote work options within Germany
• Opportunity to work for a well-established company with a strong brand
• Chance to work in a growing, independent cybersecurity ecosystem

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager in Germany, considering the experience level and company size.

📌 Applicant Insights

🔍 Company Context

Industry: The Bosch Group is a multinational engineering and technology company that operates in various industries, including automotive, industrial technology, consumer goods, and energy and building technology.

Company Size: With over 400,000 associates worldwide, the Bosch Group is a large corporation that offers numerous opportunities for professional growth and development.

Founded: The Bosch Group was founded in 1886 by Robert Bosch in Stuttgart, Germany.

Company Description:

• The Bosch Group is a global player with a strong focus on innovation and sustainability
• The company offers a wide range of products and services, with a strong presence in both B2B and B2C markets
• The Bosch Group is committed to creating a diverse and inclusive work environment

Company Specialties:

• Automotive technology
• Industrial technology
• Consumer goods
• Energy and building technology

Company Website: bosch.com

ASSUMPTION: The Bosch Group's diverse product portfolio and global presence offer unique opportunities for career development and growth.

📊 Role Analysis

Career Level: This role is a senior-level position within the marketing department, reporting directly to the head of marketing.

Reporting Structure: The Senior Marketing Manager will report directly to the head of marketing and work closely with the product team and other marketing colleagues.

Work Arrangement: This is a hybrid role, with the possibility of remote work within Germany.

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing department
• Opportunity to work on high-impact projects and contribute to the company's success
• Chance to develop expertise in the cybersecurity industry and gain experience in a growing, independent ecosystem

ASSUMPTION: This role offers strong growth potential, given the company's size and the independent nature of the CyberCompare ecosystem.

🌍 Location & Work Environment

Office Type: The Bosch Group's office in Ludwigsburg is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): Ludwigsburg, Germany

Geographic Context:

• Ludwigsburg is located near Stuttgart, the capital of the German state of Baden-Württemberg
• The region is known for its strong automotive industry and vibrant tech scene
• Ludwigsburg offers a high quality of life, with numerous cultural attractions and recreational opportunities

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a good work-life balance, while the modern office environment fosters collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• On-site or virtual interview with the hiring manager and/or other team members
• Final decision and job offer

Key Assessment Areas:

• Marketing expertise and experience
• Creative problem-solving skills
• Analytical and data-driven mindset
• Communication and teamwork skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to the specific role and company, emphasizing your fit with the required skills and qualifications
• Prepare examples of your content creation and event management work to discuss during the interview

ATS Keywords: Marketing, Content Creation, Event Management, SEO, WordPress, Lead Generation, Branding, Analytics, Project Management, Hybrid Work, Remote Work, Cybersecurity

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the HR department.

🛠️ Tools & Technologies

• WordPress
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Event management software (e.g., Eventbrite, Cvent)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Video production tools (e.g., Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Performance
• Sustainability
• Responsibility

Work Style:

• Collaborative and team-oriented
• Results-driven and performance-focused
• Innovative and forward-thinking
• Adaptable and open to change

Self-Assessment Questions:

• Do you have experience working in a large, multinational corporation?
• Are you comfortable working in a hybrid or remote work environment?
• Do you thrive in a collaborative, team-oriented work environment?
• Are you able to manage multiple projects simultaneously and work independently?

ASSUMPTION: The Bosch Group values diversity and inclusion, and encourages applicants from all backgrounds to apply.

⚠️ Potential Challenges

• Managing multiple projects simultaneously may require strong organizational skills and time management
• Working in a large corporation may present unique challenges and opportunities
• The hybrid work arrangement may require additional communication and coordination efforts
• The cybersecurity industry is a rapidly evolving field, requiring continuous learning and adaptation

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for professional growth and development.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on event management and lead generation
• The cybersecurity industry is a unique and rapidly growing market, with its own set of challenges and opportunities
• This role offers the opportunity to work in a growing, independent ecosystem within a large, established corporation

ASSUMPTION: This role offers a unique blend of marketing experience and the opportunity to work in a growing, independent cybersecurity ecosystem.

📝 Sample Projects

• Planning and executing a large-scale cybersecurity conference
• Developing and implementing a content marketing strategy to increase website traffic and lead generation
• Collaborating with the product team to create and launch a new marketing campaign for a recently released product

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role, and may vary depending on the specific needs of the company and the market.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for CyberCompare?
• What opportunities are there for professional growth and development within the marketing department?
• How does the Bosch Group support work-life balance for its employees?
• What are the key challenges and opportunities facing the cybersecurity industry, and how does CyberCompare address them?

ASSUMPTION: These interview questions are intended to help you better understand the role, the company, and the industry, and may vary depending on your specific interests and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your content creation and event management work to discuss during the interview
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.