📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: ABB
🔹 Location: Saint-Jean-sur-Richelieu, Quebec, Canada
🔹 Job Type: Full-Time, Hybrid (2 days per week on-site)
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing strategies to drive customer engagement and business growth
- Leading and optimizing a high-performance marketing team while ensuring alignment with business objectives
- Driving digital marketing initiatives and leveraging AI technologies to optimize processes
- Strengthening brand presence and positioning through consistent messaging and creative campaigns
- Providing strategic leadership for customer engagement initiatives and loyalty programs
ASSUMPTION: This role requires a strong foundation in B2B marketing and people management experience. The ideal candidate must be tech-savvy and familiar with AI technologies to drive digital marketing initiatives.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies encompassing market segmentation, channel marketing, digital initiatives, and loyalty programs, ensuring alignment with business objectives and reflecting customer needs
✅ Lead, coach, and develop a high-performing marketing team, fostering a culture of collaboration, accountability, and growth. Drive cross-functional alignment with sales and product management teams to unify marketing efforts and encourage innovation
✅ Drive the evolution of digital marketing by setting strategy, defining KPIs, and leveraging data for decision-making and continuous improvement. Introduce innovative platforms, tools, and processes to enhance customer engagement
✅ Strengthen brand presence and positioning through consistent messaging, storytelling, and creative campaigns. Maintain brand guidelines and ensure alignment across all channels
✅ Provide strategic leadership for customer engagement initiatives and loyalty programs, ensuring alignment with overarching business objectives and guide program development, analyze performance metrics, and implement enhancements that drive customer retention and lifetime value
✅ Identify and assess strategic market segments and business opportunities through data analysis. Develop targeted strategies and coordinate cross-functional teams to capture growth potential
✅ Establish quality metrics to evaluate the effectiveness of marketing initiatives. Continuously monitor and optimize marketing processes to ensure maximum efficiency and impact
✅ Manage the marketing budget, ensuring efficient allocation of resources across initiatives. Track and report on ROI for all marketing activities
ASSUMPTION: This role requires a balance of strategic thinking, strong leadership, and executional excellence to scale the company’s marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: A minimum of 5-10 years of experience in B2B marketing, with at least 3 years in a leadership role.
Required Skills:
- Proven experience in B2B marketing, with a strong foundation in digital marketing and data analysis
- Demonstrated leadership skills, with the ability to coach and develop high-performing teams
- Familiarity with AI technologies and their application in marketing processes
- Excellent communication and storytelling skills, with the ability to create compelling brand messaging and campaigns
- Strong analytical skills, with the ability to assess market segments and business opportunities through data analysis
- Proven budget management skills, with the ability to track and report on ROI for marketing activities
Preferred Skills:
- Experience in the automation or related industries
- Fluency in French, in addition to English
ASSUMPTION: The ideal candidate should have a strong foundation in B2B marketing and people management experience. They must be tech-savvy, familiar with AI technologies, and capable of driving digital marketing initiatives.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Manager role in Quebec, the estimated salary range is CAD 120,000 - CAD 160,000 per year. This range takes into account the candidate's experience level, the company's size, and the location.
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company matching
- Employee discounts on ABB products and services
- Professional development opportunities
- Flexible work arrangements
Working Hours: Full-time position with a hybrid work arrangement, requiring a minimum of 2 days per week at the ABB Iberville office. Standard working hours are Monday to Friday, 8:00 AM to 5:00 PM, with a 1-hour lunch break.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: ABB operates in the automation machinery manufacturing industry, focusing on electrification and automation technologies.
Company Size: ABB is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: ABB was founded in 1883 and has since grown into a global leader in its industry, with a rich history of innovation and technological advancements.
Company Description:
- ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future
- The company's solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered, and operated
- ABB's more than 110,000 employees are committed to driving innovations that accelerate industrial transformation
Company Specialties:
- ABB Ability
- Robotics
- Industry
- Motors and generators
- Drives
- Smart buildings
- E-mobility
- Marine vessels
- Data centers
- Renewable energy
- Technology
- Energy
- Utilities
- Transport
- Infrastructure
- Oil, gas & chemicals
- Semiconductors
- Measurement & analytics
- Control rooms
- Factory of the Future
- Sustainability
- Automation
- Electrification
- and Electric Vehicles
Company Website: www.abb.com
ASSUMPTION: ABB's extensive industry experience and global presence provide a strong foundation for the Senior Marketing Manager role, offering opportunities to work on diverse projects and collaborate with international teams.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and executional excellence.
Reporting Structure: The Senior Marketing Manager reports directly to the Vice-President, Product and Marketing, and is responsible for leading and managing a high-performing marketing team.
Work Arrangement: This role follows a hybrid work arrangement, requiring a minimum of 2 days per week at the ABB Iberville office.
Growth Opportunities:
- As a large corporation, ABB offers opportunities for career growth and advancement within the marketing department or other areas of the business
- The Senior Marketing Manager role provides exposure to senior leadership and the opportunity to drive strategic initiatives that impact the company's growth and success
- ABB's commitment to professional development and employee growth offers opportunities for training and skill-building
ASSUMPTION: The Senior Marketing Manager role offers a unique opportunity to drive marketing strategies that support ABB's growth and innovation in the automation and electrification industries.
🌍 Location & Work Environment
Office Type: ABB's office in Saint-Jean-sur-Richelieu is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): ABB Iberville office, 1234 Rue de l'Industrie, Saint-Jean-sur-Richelieu, QC J3B 3G5, Canada
Geographic Context:
- Saint-Jean-sur-Richelieu is a city located in the Montérégie region of Quebec, approximately 40 kilometers southeast of Montreal
- The city offers a mix of urban and rural environments, with easy access to nature and outdoor activities
- Saint-Jean-sur-Richelieu has a vibrant cultural scene, with numerous festivals, museums, and historic sites
Work Schedule: Full-time position with a hybrid work arrangement, requiring a minimum of 2 days per week at the ABB Iberville office. Standard working hours are Monday to Friday, 8:00 AM to 5:00 PM, with a 1-hour lunch break.
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance, while still providing the opportunity to collaborate and build relationships with team members in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or other senior team members
- Final interview with the Vice-President, Product and Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and execution
- Leadership and team management skills
- Digital marketing and data analysis expertise
- Brand management and storytelling abilities
- Budget management and ROI tracking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and familiarity with AI technologies
- Prepare examples of successful marketing campaigns or initiatives you've led, focusing on their impact and the data-driven insights that informed your strategies
- Research ABB's industry and competitors to demonstrate your understanding of the market landscape and the company's unique value proposition
ATS Keywords: B2B Marketing, Digital Marketing, Data Analysis, Brand Management, Customer Engagement, Loyalty Programs, Market Segmentation, Channel Marketing, AI Technologies, Budget Management, Cross-Functional Collaboration, Process Optimization, KPI Definition, Storytelling, Creative Campaigns
ASSUMPTION: ABB's recruitment process is designed to assess candidates' strategic thinking, leadership, and executional excellence in marketing, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- AI-driven marketing tools and platforms (e.g., Albert, Acquisio)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The Senior Marketing Manager should be comfortable using a variety of marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety and integrity
- Customer focus
- Excellence
- Sustainability
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Results-focused and accountable
Self-Assessment Questions:
- How do you embody ABB's values in your daily work?
- Describe a time when you used data to drive a marketing decision and the outcome of that decision
- How do you approach building and leading high-performing teams, and what strategies do you use to foster a culture of collaboration and growth?
ASSUMPTION: ABB's company culture emphasizes safety, integrity, customer focus, and innovation, with a strong commitment to sustainability and excellence in all aspects of its operations.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills to ensure alignment and collaboration
- Balancing strategic thinking and executional excellence, with the need to both develop marketing strategies and oversee their implementation
- Adapting to a hybrid work arrangement, requiring strong self-motivation and time management skills to maintain productivity and engagement when working remotely
- Keeping up with the latest trends and technologies in digital marketing, with a constant need to learn and evolve in a rapidly changing field
ASSUMPTION: The Senior Marketing Manager role presents unique challenges and opportunities for growth, requiring a strong leader who can balance strategic thinking, executional excellence, and adaptability.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong foundation in B2B marketing and people management experience, with a focus on driving digital marketing initiatives and leveraging AI technologies
- In the automation and electrification industries, ABB's competitors may have similar marketing roles, but ABB's global presence and extensive industry experience set it apart
- Career progression in this role could lead to senior leadership positions within ABB's marketing department or other areas of the business, offering opportunities for growth and advancement
ASSUMPTION: The Senior Marketing Manager role at ABB offers unique opportunities for growth and advancement within the marketing department or other areas of the business, with a strong focus on driving digital marketing initiatives and leveraging AI technologies.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy to launch a new product line, including market segmentation, channel marketing, digital initiatives, and loyalty programs
- Leading a team to create and execute a creative campaign that strengthens ABB's brand presence and positioning in the automation and electrification industries
- Analyzing market data to identify strategic segments and business opportunities, and developing targeted strategies to capture growth potential
ASSUMPTION: The Senior Marketing Manager role offers a unique opportunity to work on diverse and impactful projects that drive ABB's growth and success in the automation and electrification industries.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into its overall growth plans?
- How does ABB support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does ABB's hybrid work arrangement support work-life balance and collaboration among team members?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Asking thoughtful and strategic questions during the interview process demonstrates your interest in the role and your commitment to driving ABB's marketing efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ABB careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and familiarity with AI technologies
- Prepare examples of successful marketing campaigns or initiatives you've led, focusing on their impact and the data-driven insights that informed your strategies
- Research ABB's industry and competitors to demonstrate your understanding of the market landscape and the company's unique value proposition
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
