📌 Core Information
🔹 Job Title: Senior Marketing Manager Boys
🔹 Company: the LEGO Group
🔹 Location: Billund, Denmark
🔹 Job Type: Hybrid (3 days/week in office)
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading high-profile campaigns for the Boys Consumer Group
- Collaborating with top talent across the LEGO ecosystem
- Transforming marketing strategies and processes
- Driving business growth and cultural impact
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on cross-functional collaboration and innovation.
📋 Key Responsibilities
✅ Lead the development of tentpole Boys Audience cross-franchise campaigns
✅ Partner with markets and channels for flawless campaign execution
✅ Work with insights and portfolio teams to define campaign priorities
✅ Drive day-to-day management of cross-functional business teams
✅ Set clear metrics and deliver best-in-class AARs
✅ Innovate and pioneer new ways of working
✅ Stay ahead of industry trends and competitor activity
✅ Be a passionate advocate for the LEGO brand
ASSUMPTION: This role involves managing multiple high-impact priorities and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of relevant experience in similar roles
Required Skills:
- Proven track record of contributing to brand growth and successful campaigns
- Comfortable with modern communication channels (social media, gaming, influencers)
- Ability to navigate between strategy and execution while managing uncertainty
- Strong commercial and creative skills, with excellent communication and storytelling abilities
- Ambitious and confident, able to manage multiple high-impact priorities with attention to detail
Preferred Skills:
- Proven successful experience with Social Media, Gaming, and content
ASSUMPTION: Candidates with experience in the toy industry or working with children's brands may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Estimated based on market research for similar roles in Denmark)
Benefits:
- Family Care Leave
- Insurances
- Wellbeing resources
- Colleague Discount
- Bonus scheme
Working Hours: Full-time (40 hours/week), with an average of 3 days per week in the office
ASSUMPTION: The salary range is estimated based on market research for similar roles in Denmark. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1932
Company Description:
- Family-owned company behind the world’s most loved LEGO® bricks
- Mission: To inspire and develop the builders of tomorrow
- Operates in over 130 countries worldwide
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: LEGO.com
ASSUMPTION: The LEGO Group is a well-established, global brand with a strong focus on innovation, creativity, and learning-through-play.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Boys Marketing Director
Work Arrangement: Hybrid (3 days/week in office)
Growth Opportunities:
- Potential to lead high-impact campaigns and drive business growth
- Chance to work cross-functionally and collaborate with top talent
- Opportunity to transform marketing strategies and processes
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days/week in office)
Office Location(s): Billund, Denmark
Geographic Context:
- Billund is a small city in western Denmark, known for being the headquarters of the LEGO Group
- Close to Legoland theme park and other attractions
- Offers a high quality of life with a mix of urban and rural environments
Work Schedule: Full-time (40 hours/week), with an average of 3 days per week in the office
ASSUMPTION: Billund offers a unique work environment, with a strong focus on creativity, innovation, and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the Boys Marketing Director
Key Assessment Areas:
- Campaign development and execution skills
- Collaboration and communication abilities
- Strategic thinking and problem-solving
- Cultural fit and alignment with LEGO values
Application Tips:
- Highlight relevant experience and achievements in campaign development and execution
- Demonstrate strong communication and collaboration skills
- Showcase strategic thinking and problem-solving abilities
- Tailor your resume and cover letter to emphasize your fit with the LEGO brand and company culture
ATS Keywords: Marketing, Campaign Management, Brand Growth, Social Media, Gaming, Creative Development, Communication, Storytelling, Collaboration, Strategic Thinking, Project Management, Insights Analysis, Retail Marketing, Agility, Attention to Detail, Innovation
ASSUMPTION: The application process for the LEGO Group is likely to be competitive, with a focus on finding candidates who align with the company's values and have strong campaign development and execution skills.
🛠️ Tools & Technologies
- LEGO-specific marketing tools and platforms
- Campaign management software (e.g., Asana, Trello)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning-through-play
Work Style:
- Collaborative and cross-functional
- Agile and adaptable
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- How do you embody the LEGO values of creativity, imagination, and learning-through-play in your work?
- How do you approach collaboration and cross-functional teamwork?
- How do you adapt to changes and new challenges in a fast-paced environment?
ASSUMPTION: The LEGO Group places a strong emphasis on cultural fit, with a focus on candidates who align with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple high-impact priorities and deadlines
- Working in a matrixed organization with various stakeholders
- Navigating a large, global organization with diverse teams and cultures
- Adapting to changes in the toy industry and consumer behavior
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager position in other toy or children's brands, but with a focus on the Boys Consumer Group and cross-franchise campaigns
- Industry-specific context: The toy industry is highly competitive and dynamic, with a strong focus on innovation and creativity
- Career path comparison: This role can lead to further senior marketing positions within the LEGO Group or other toy/children's brands
ASSUMPTION: While this role shares similarities with other Senior Marketing Manager positions, the focus on the Boys Consumer Group and cross-franchise campaigns makes it unique within the LEGO Group.
📝 Sample Projects
- Developing and executing a cross-franchise campaign for a new LEGO product launch
- Collaborating with the LEGO Agency and Publicis One to create innovative marketing content
- Working with the Retail and Shopper Marketing team to develop in-store promotions and activations
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of campaigns and initiatives they may work on in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Boys Consumer Group?
- What are the key priorities for this role in the first 90 days?
- How does the LEGO Group support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a matrixed organization like the LEGO Group?
- How does the LEGO Group measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past campaign work and achievements
- Follow up with the hiring team one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
