📌 Core Information
🔹 Job Title: Senior Marketing Manager - Brand & Content
🔹 Company: DUVE
🔹 Location: Remote (Global)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and evolving DUVE's brand narrative and tone
- Leading content strategy across various formats
- Driving PR and executive positioning
- Planning and executing demand generation campaigns
- Growing DUVE's presence on social media platforms
- Tracking and optimizing content and campaign performance using data
ASSUMPTION: This role requires a strategic and creative marketer with a strong background in B2B marketing, brand building, and content strategy. The ideal candidate will be comfortable working independently and have a proven track record in driving results.
📋 Key Responsibilities
✅ Define and evolve DUVE’s brand narrative and tone
✅ Lead content strategy: blogs, thought leadership, video, and customer stories
✅ Drive PR and executive positioning
✅ Plan and execute demand generation campaigns, nurture flows, and newsletters
✅ Grow DUVE’s presence on LinkedIn, Instagram, YouTube, and more
✅ Track and optimize content and campaign performance using data
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. The ideal candidate will be comfortable working independently and have strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years in B2B marketing, preferably in SaaS or startups
Required Skills:
- Proven experience in brand building and content strategy
- Native-level English writing skills
- Hands-on PR and media experience
- Skilled in demand generation and marketing automation (HubSpot, WP)
- Analytical, creative, and comfortable working independently
Preferred Skills:
- Experience in the hospitality tech industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the hospitality tech industry or fluency in additional languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Manager role in a similar company size and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in a similar company size and location. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality tech
Company Size: 51-200 employees
Founded: 2020
Company Description:
- DUVE is a fast-growing hospitality tech company transforming hotels' guest experience
- Their platform helps hotels deliver personalized, seamless, and revenue-driving stays through smart automation, communication, and upselling
- DUVE is trusted by hotels worldwide, operates in over 60 countries, and integrates with over 70 PMS’s & CM systems and translates to 13 languages
Company Specialties:
- Guest management system
- Hotel process digitization
- Upsell services
- Personalized communication
Company Website: duve.com
ASSUMPTION: DUVE is a growing company in the hospitality tech industry, focusing on improving the guest experience through technology. Their platform integrates with various systems and is used by hotels worldwide.
📊 Role Analysis
Career Level: Senior Marketing Manager
Reporting Structure: This role reports directly to the CEO and will be the first hire in this area
Work Arrangement: Remote OK, with flexible hours
Growth Opportunities:
- As the first hire in this area, there is significant potential for growth and impact
- This role offers the opportunity to shape DUVE's brand and content strategy
- With the company's growth, there may be opportunities for team expansion and leadership
ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on a growing company in the hospitality tech industry.
🌍 Location & Work Environment
Office Type: Remote-first with global team
Office Location(s): Tel Aviv, Israel; Paris, France
Geographic Context:
- DUVE has a global presence, with offices in Tel Aviv and Paris
- The company operates in over 60 countries and has a remote-friendly work culture
- The ideal candidate for this role should be comfortable working in a global, remote team
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The ideal candidate for this role should be comfortable working in a remote, global team and have experience working with team members across different time zones.
💼 Interview & Application Insights
Typical Process:
- Phone/Video screen with the CEO
- Take-home assignment to assess content creation and strategy skills
- Final interview with the CEO and other team members
Key Assessment Areas:
- Content creation and strategy skills
- Branding and positioning expertise
- PR and media relations experience
- Data-driven decision-making and analytics
Application Tips:
- Highlight your experience in B2B marketing, brand building, and content strategy
- Include examples of your work, such as blog posts, articles, or case studies
- Tailor your resume and cover letter to emphasize your fit for this role and company
ATS Keywords: B2B marketing, brand building, content strategy, PR, media relations, demand generation, marketing automation, data-driven decision-making
ASSUMPTION: DUVE uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed.
🛠️ Tools & Technologies
- HubSpot
- WordPress
- Social media platforms (LinkedIn, Instagram, YouTube)
- PR and media relations tools (e.g., Cision, Muck Rack)
- Analytics tools (e.g., Google Analytics, social media analytics)
ASSUMPTION: The ideal candidate for this role should have experience with marketing automation tools, content management systems, and analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Continuous learning
Work Style:
- Remote-friendly and global team
- Data-driven decision-making
- Collaborative and cross-functional
- Fast-paced and dynamic
Self-Assessment Questions:
- Do you thrive in a remote, global team environment?
- Are you comfortable working independently and managing your own projects?
- Do you have experience working with team members across different time zones?
- Are you data-driven and comfortable using analytics to inform your decisions?
ASSUMPTION: The ideal candidate for this role should be comfortable working in a remote, global team and have experience working with team members across different time zones. They should also be data-driven and comfortable using analytics to inform their decisions.
⚠️ Potential Challenges
- This role requires a significant amount of independent work and self-motivation
- The ideal candidate should be comfortable working in a fast-paced, dynamic environment
- As the first hire in this area, there may be some ambiguity in the role and responsibilities
- The ideal candidate should be comfortable working with team members across different time zones and cultures
ASSUMPTION: The ideal candidate for this role should be comfortable working independently and in a fast-paced, dynamic environment. They should also be comfortable working with team members across different time zones and cultures.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager - Brand & Content role in other B2B SaaS companies
- However, DUVE is a growing company in the hospitality tech industry, which may offer unique opportunities for growth and impact
- This role may have more responsibility and autonomy than similar roles in larger, more established companies
ASSUMPTION: While this role is similar to a Senior Marketing Manager - Brand & Content role in other B2B SaaS companies, DUVE's unique position in the hospitality tech industry may offer unique opportunities for growth and impact.
📝 Sample Projects
- Developing a comprehensive brand guide and tone of voice for DUVE
- Creating a content marketing strategy that drives qualified traffic and engagement
- Executing a successful PR campaign that generates media coverage and increases brand awareness
- Launching a demand generation campaign that generates high-quality leads and drives revenue growth
ASSUMPTION: The ideal candidate for this role should have experience with brand building, content marketing, PR, and demand generation. They should also be comfortable working independently and managing their own projects.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company in the next year, and how can this role help address them?
- How does this role fit into the company's long-term growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful questions during the interview process can help you better understand the role, the company, and the team. It also demonstrates your interest in and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio or examples of your work, such as blog posts, articles, or case studies
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
