📌 Core Information
🔹 Job Title: Senior Marketing Manager - Brand Manager
🔹 Company: TELUS Agriculture & Consumer Goods
🔹 Location: Toronto, Ontario, Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Driving global brand awareness and demand for TELUS Agriculture & Consumer Goods
- Evolving and implementing brand strategy and vision
- Leading high-impact marketing campaigns and events
- Managing social media presence and content creation
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced, dynamic environment. Experience in brand management and marketing campaigns is crucial for success.
📋 Key Responsibilities
✅ Support on delivering high-impact brand marketing campaigns and events with internal teams and agency partners
✅ Produce best-in-class brand assets that align with TELUS Agriculture & Consumer Goods purpose, visual identity, and marketing themes
✅ Lead social media function by managing social media calendar, developing strategic, high-quality content, and providing monthly reports and recommendations
✅ Coordinate and manage ongoing design schedule for a small team of designers and partners
✅ Be a steward and guardian of the brand to strengthen its positioning in the market
✅ Leverage impressive communication skills as a speaker, storyteller, and writer to engage audiences
✅ Provide constructive brand feedback and guidance to stakeholders
✅ Partner closely with the broader marketing team, colleagues across the organization, and a wide variety of stakeholders to produce relevant and meaningful assets
✅ Stay on the cutting edge of brand and marketing innovation and thought leadership
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 4+ years of progressive experience in branding and marketing
Required Skills:
- Demonstrated success in working on brand marketing campaigns, social media content creation, and media and PR campaigns
- Previous experience in brand management and application of brand guidelines
- Passion for brand building and its importance to every touchpoint with an organization
- Experience working collaboratively with cross-functional teams in a complex organization
- Strong time management and ability to work independently effectively
- Strong project management skills and attention to detail
- Exemplary communication and interpersonal skills
- Comfortable with ambiguity
Preferred Skills:
- Agriculture and/or CPG marketing experience
- Previous experience in the agriculture and consumer goods sectors
- Ad copywriting and design experience
- Experience working on a dynamic, global brand
- Agency-side and client-side experience
- Digital asset management experience
ASSUMPTION: While a university or college degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Senior Marketing Manager role in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Employee stock purchase plan
- Generous time off (vacation, sick days, and holidays)
- Employee discounts on TELUS products and services
- Learning and development opportunities
Working Hours: Full-time, typically Monday to Friday, 8:30 AM to 5:00 PM EST. Flexible hours and remote work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: TELUS Agriculture & Consumer Goods operates in the IT Services and IT Consulting industry, focusing on agriculture and consumer goods supply chain management.
Company Size: TELUS Agriculture & Consumer Goods is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.
Founded: TELUS Agriculture & Consumer Goods was founded in 2018 as a subsidiary of TELUS Communications, focusing on digital solutions for the agriculture and consumer goods industries.
Company Description:
- TELUS Agriculture & Consumer Goods is creating better producer-to-consumer outcomes by delivering actionable digital solutions and data insights that connect global supply chains, improving the safety, quality, and sustainability of food and consumer goods.
- The company aims to enable the most efficient production and logistics outcomes while lowering the impact on the environment.
- TELUS Agriculture & Consumer Goods is part of the TELUS family, a network of giving that aims to create remarkable human outcomes through technology.
Company Specialties:
- Analytics and Data Management
- Trade Promotion Management
- Retail Execution
- Supply Chain Management
- Order Management
- Sales Management
- Business Processes
- Market Intelligence and Insights
- Food Quality, Safety, and Compliance
- Recordkeeping
- Production Optimization
- Financial Management
- Integrated IoT
Company Website: http://telus.com/agcg
ASSUMPTION: TELUS Agriculture & Consumer Goods is a growing company with a strong focus on innovation and sustainability, making it an attractive employer for professionals seeking to make a meaningful impact in the agriculture and consumer goods industries.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing team.
Reporting Structure: The Senior Marketing Manager - Brand Manager reports directly to the Director of Brand & Customer Marketing.
Work Arrangement: This role is remote, with the expectation of being available during core business hours (EST).
Growth Opportunities:
- Advancement to a Director or VP role within the marketing department
- Expansion into other areas of marketing or management within TELUS Agriculture & Consumer Goods or the broader TELUS organization
- Opportunities to work on cross-functional projects and gain exposure to other aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's brand and marketing efforts.
🌍 Location & Work Environment
Office Type: Remote (Telecommute)
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada, offering a diverse and vibrant urban environment.
- The city is known for its strong economy, cultural attractions, and high quality of life.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: Full-time, typically Monday to Friday, with flexible hours and remote work arrangements available.
ASSUMPTION: The remote work arrangement for this role allows for a flexible and balanced work-life integration, while still providing opportunities for collaboration and connection with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Virtual interview with the hiring manager and/or team members
- Case study or presentation preparation and delivery
- Final interview with the Director of Brand & Customer Marketing
- Background check and offer extension
Key Assessment Areas:
- Brand management and strategy development
- Campaign planning and execution
- Social media management and content creation
- Stakeholder communication and collaboration
- Project management and time management skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand management and marketing experience, as well as your ability to work collaboratively in a dynamic environment.
- Prepare a portfolio showcasing your brand management and marketing campaign work, with a focus on results and impact.
- Be ready to discuss your understanding of the TELUS brand and how you would contribute to its evolution and implementation.
ATS Keywords: Brand Management, Marketing Campaigns, Social Media Content Creation, Project Management, Communication Skills, Collaboration, Attention to Detail, Time Management, Creativity, Storytelling, Stakeholder Engagement, Adaptability, Innovation, Strategic Thinking, Problem Solving, Digital Marketing
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills through their resume, portfolio, and interview performance.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Project management tools (e.g., Asana, Trello, Jira)
- Content management systems (e.g., WordPress, Drupal)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Excellence
- Empowerment
- Sustainability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on impact
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with TELUS Agriculture & Consumer Goods' commitment to sustainability and creating better producer-to-consumer outcomes?
- How do you thrive in a fast-paced, dynamic work environment, and how do you prioritize and manage multiple projects and deadlines?
- How do you approach collaboration and stakeholder communication, and how do you ensure that your work aligns with the broader brand strategy and vision?
ASSUMPTION: Candidates who are a strong cultural fit for TELUS Agriculture & Consumer Goods will demonstrate a passion for the company's mission, a commitment to innovation and continuous learning, and the ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing the need for creativity and innovation with adherence to brand guidelines and consistency
- Effectively communicating and collaborating with a diverse range of stakeholders, both internally and externally
- Adapting to changes in the market and the broader business environment
- Maintaining a strong work-life balance in a remote work arrangement
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role differs from other brand management positions in its focus on the agriculture and consumer goods industries, as well as its commitment to sustainability and creating better producer-to-consumer outcomes.
- TELUS Agriculture & Consumer Goods' brand management role is part of a broader marketing team, offering opportunities for collaboration and growth within the organization.
- Career progression in this role may include advancement to a Director or VP role within the marketing department, or expansion into other areas of marketing or management within TELUS Agriculture & Consumer Goods or the broader TELUS organization.
ASSUMPTION: This role offers unique opportunities for growth and impact within the agriculture and consumer goods industries, as well as a strong commitment to sustainability and innovation.
📝 Sample Projects
- Developing and executing a global brand awareness campaign for TELUS Agriculture & Consumer Goods, including targeted advertising, social media content, and event planning
- Creating and implementing a social media strategy that increases engagement and reach, while aligning with the broader brand strategy and vision
- Managing a team of designers and partners to create on-brand assets for marketing campaigns, events, and other channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for impact in this role, from strategic planning and execution to day-to-day management and collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy and organization for TELUS Agriculture & Consumer Goods?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does TELUS Agriculture & Consumer Goods support the growth and development of its marketing team members?
- What are the most significant challenges facing the brand and marketing team in the current market environment, and how can this role contribute to addressing them?
- How does TELUS Agriculture & Consumer Goods approach collaboration and communication with its internal teams and external partners?
ASSUMPTION: These questions demonstrate a strategic and forward-thinking approach to the role, as well as a commitment to understanding the broader business context and opportunities for impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://telus-agriculture.breezy.hr/p/ac74e5aab53e-senior-marketing-manager-brand-manager
- Tailor your resume and cover letter to highlight your brand management and marketing experience, as well as your ability to work collaboratively in a dynamic environment.
- Prepare a portfolio showcasing your brand management and marketing campaign work, with a focus on results and impact.
- Be ready to discuss your understanding of the TELUS brand and how you would contribute to its evolution and implementation.
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
