📌 Core Information
🔹 Job Title: Senior Marketing Manager - Brasil
🔹 Company: Emma – The Sleep Company
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading Paid Social and Paid Search campaigns to drive traffic, conversions, and revenue
- Analyzing campaign data to inform strategy and identify optimization opportunities
- Collaborating with global performance and media teams to align on messaging, targeting, and budget allocation
- Ensuring campaigns are delivered on time, within budget, and in line with KPIs
- Continuously testing and learning across ad creatives, audiences, bidding strategies, and placements
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and collaboratively in a global team.
📋 Key Responsibilities
✅ Plan, launch, and optimize Paid Social and Paid Search campaigns to drive traffic, conversions, and revenue
✅ Analyze campaign data to inform strategy, identify opportunities, and implement optimizations
✅ Collaborate with global performance and media teams to align on messaging, targeting, and budget allocation
✅ Ensure campaigns are delivered on time, within budget, and in line with KPIs
✅ Continuously test and learn across ad creatives, audiences, bidding strategies, and placements
✅ Ensure tracking, attribution, and tagging are accurate and up to date
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in a relevant field
Experience: Proven experience in digital marketing, strategic marketing, business development, or influencer marketing
Required Skills:
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Proactive and independent work approach
- Fluency in English and Portuguese
Preferred Skills:
- Experience with specific marketing platforms (e.g., Google Ads, Facebook Ads)
- Knowledge of sleep industry or e-commerce retail
- Experience working in a global team
ASSUMPTION: Candidates with a proven track record in driving results through digital marketing campaigns and a strong understanding of data analysis will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and market standards for mid-senior level marketing roles in Lisbon)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Emma products
- Flexible working hours
Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Emma – The Sleep Company operates in the manufacturing industry, focusing on sleep technology, mattress design, and ergonomic sleep solutions. They are a leading direct-to-consumer (D2C) brand with a strong global presence.
Company Size: Emma – The Sleep Company has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2015, with headquarters in Frankfurt am Main, Germany
Company Description:
- Emma – The Sleep Company is a global leader in sleep wellness, offering a wide range of sleep comfort products
- The company is committed to sustainability, using eco-friendly materials and packaging
- Emma – The Sleep Company fosters a culture of collaboration, teamwork, and continuous learning
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: https://www.emma-sleep.com/
ASSUMPTION: Emma – The Sleep Company's focus on sustainability and global expansion provides unique opportunities for growth and innovation in the sleep industry.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and leadership within the marketing team
Reporting Structure: This role reports directly to the Global Marketing Director and collaborates with global performance and media teams
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to expand responsibilities based on performance and company growth
- Chance to work on global marketing campaigns and gain international experience
ASSUMPTION: This role offers strong potential for career growth and development within a dynamic, global team.
🌍 Location & Work Environment
Office Type: Emma – The Sleep Company's Lisbon office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a high quality of life, rich cultural scene, and mild Mediterranean climate
- The city is known for its vibrant startup ecosystem and growing tech industry
- Lisbon is easily accessible by public transportation, with a well-connected international airport
Work Schedule: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: Lisbon's vibrant and growing tech scene, combined with Emma – The Sleep Company's collaborative work environment, creates an ideal setting for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager and/or team members
- Case study or assignment, depending on the role
- Final interview with the Global Marketing Director
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Proactivity and independent work approach
- Cultural fit and alignment with Emma – The Sleep Company's values
Application Tips:
- Highlight relevant marketing campaign experience and results
- Demonstrate strong analytical skills and data-driven decision-making
- Showcase your ability to work independently and collaboratively in a global team
- Tailor your resume and cover letter to emphasize your fit with Emma – The Sleep Company's mission and values
ATS Keywords: Paid Social, Paid Search, Digital Marketing, Strategic Marketing, Business Development, Influencer Marketing, Analytical Skills, Communication, Collaboration, Global Team
ASSUMPTION: Emma – The Sleep Company's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- Google Analytics
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred but not required, as Emma – The Sleep Company provides training and support for new team members.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Sustainable
Work Style:
- Proactive and independent
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a proven track record of driving results through digital marketing campaigns?
- Are you comfortable working independently and collaboratively in a global team?
- Do you share Emma – The Sleep Company's commitment to sustainability and customer-centric approach?
ASSUMPTION: Candidates who align with Emma – The Sleep Company's values and work style will be most successful in the organization's collaborative and innovative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working effectively in a global team with diverse time zones and cultural backgrounds
- Balancing data-driven decision-making with creative problem-solving
ASSUMPTION: These challenges can be overcome through strong project management skills, adaptability, and a proactive approach to collaboration.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on Paid Social and Paid Search campaigns, requiring a strong understanding of these platforms and strategies
- The sleep industry is a unique and growing market, offering opportunities for innovation and disruption
- This role offers the potential for career growth and leadership within a dynamic, global team
ASSUMPTION: Candidates with experience in digital marketing, strategic marketing, or business development will find this role offers unique opportunities for growth and impact in the sleep industry.
📝 Sample Projects
- Developing and executing a global Paid Social campaign to drive brand awareness and conversions
- Analyzing campaign data to identify trends, optimize performance, and inform strategy
- Collaborating with global teams to align on messaging, targeting, and budget allocation for Paid Search campaigns
ASSUMPTION: These projects are designed to assess candidates' analytical skills, data-driven mindset, and ability to work effectively in a global team.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and departments within the organization?
- What opportunities are there for professional growth and development within the marketing team?
- How does Emma – The Sleep Company support work-life balance for its employees?
- What are the most challenging aspects of working in a global team, and how does the company address them?
ASSUMPTION: Asking thoughtful questions demonstrates candidates' interest in the role and commitment to success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and results
- Prepare for the interview by researching Emma – The Sleep Company's mission, values, and global presence
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
