Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Bigabid

🔹 Location: United Kingdom

🔹 Job Type: Full-time, Remote

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Spearheading global marketing strategy and operations
• Overseeing all marketing activities across channels
• Developing and executing global marketing campaigns
• Managing content marketing and product marketing strategies
• Ensuring consistent brand application internally and externally
• Collaborating with cross-functional teams to align marketing initiatives with commercial priorities
• Representing Bigabid at key industry events and conferences

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing, with a focus on performance marketing, branding, and collaboration.

📋 Key Responsibilities

✅ Oversee all marketing activity across content, digital, events, social media, PR, and paid media

✅ Develop and execute global marketing campaigns, including webinars, research reports, dinners, client mixers, and co-branded events

✅ Manage and execute a comprehensive content marketing plan aligned to business goals and audience needs

✅ Create and maintain marketing assets including landing pages, email campaigns, blog posts, presentation decks, case studies, event materials, and website content

✅ Generate and oversee a cohesive product marketing strategy from inception to delivery

✅ Ensure consistent application of Bigabid’s brand internally and externally

✅ Collaborate closely with sales, customer success, and product teams to align marketing initiatives with commercial priorities

✅ Manage and track performance of marketing activities, analysing KPIs and optimising for results

✅ Lead competitive and market analysis to inform positioning and messaging strategies

✅ Coordinate with external vendors for content, PPC/SEO, PR, branded merchandise (swag), and events

✅ Support daily marketing operations including shipping, registrations, logistics, and budget tracking

✅ Contribute ideas and feedback to a collaborative, high-performing marketing team

✅ Represent Bigabid at key industry events and conferences

ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of B2B marketing experience, with a focus on ad tech or mobile marketing

Required Skills:

• Proven track record of planning and executing digital and in-person campaigns
• Experience with external vendors for SEO/PPC, content creation, and PR
• Exceptional written and verbal communication skills
• Strong project management skills with meticulous attention to detail
• Comfortable working independently in a remote, multicultural environment
• Proficient in tools such as Salesforce, HubSpot, WordPress, Canva, and Google Analytics

Preferred Skills:

• Prior team leadership experience
• Experience using marketing automation platforms (e.g., Mailchimp, HubSpot)
• Native-level English proficiency

ASSUMPTION: Candidates with a strong background in B2B marketing, particularly in ad tech or mobile marketing, and a proven track record of driving results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per year (AI-estimated, based on industry standards for a Senior Marketing Manager role in the UK)

Benefits:

• Competitive benefits package
• Flexible working hours
• Remote work options

Working Hours: Full-time (40 hours per week), with flexibility for a hybrid or remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in the UK. The actual salary may vary depending on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on ad tech and mobile marketing

Company Size: 51-200 employees (Mid-size company, offering opportunities for growth and collaboration)

Founded: 2016 (Relatively young company with a strong focus on innovation and growth)

Company Description:

• Bigabid is an innovative technology company led by data scientists and engineers, dedicated to mobile app growth
• Their proprietary ad platforms, powered by machine learning, deliver valuable results and insights for a fast-growing clientele of major app developers
• Bigabid uses elite programmatic user acquisition and retargeting technologies to drive app growth and engagement

Company Specialties:

• Technology
• Big Data
• Machine Learning
• Data Analysis
• RTB
• User Acquisition
• Retargeting
• Recommendation system
• Data Science
• DSP
• and DMP

Company Website: http://www.bigabid.com

ASSUMPTION: Bigabid is a fast-growing company with a strong focus on innovation and data-driven decision-making. They offer opportunities for professional growth and collaboration in a dynamic, multicultural environment.

📊 Role Analysis

Career Level: Senior-level role, offering opportunities for strategic decision-making and team leadership

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of marketing professionals

Work Arrangement: Full-time, remote OK, with flexibility for a hybrid or remote work arrangement

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Chance to work on high-impact projects and drive meaningful results for the company

ASSUMPTION: This role offers significant opportunities for professional growth and development, particularly for candidates with strong leadership skills and a strategic mindset.

🌍 Location & Work Environment

Office Type: Bigabid has offices in Tel-Aviv, New York, London, Beijing, and San Francisco, but this role can be performed remotely from the United Kingdom

Office Location(s): Derech Menachem Begin 52, 19th Floor., Tel-Aviv, 6713701, IL; 401 Park Ave S, New York, NY 10016, US; London, GB; Beijing, CN; San Francisco, California, US

Geographic Context:

• The United Kingdom is home to a thriving tech industry, with numerous opportunities for professional growth and collaboration
• The remote work arrangement offers flexibility and the opportunity to work from anywhere within the UK
• The UK is home to a diverse and multicultural population, offering opportunities for cultural exchange and learning

Work Schedule: Full-time (40 hours per week), with flexibility for a hybrid or remote work arrangement

ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere within the UK, with the flexibility to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical interview or case study presentation with the marketing team
• Final interview with the Chief Marketing Officer (CMO)

Key Assessment Areas:

• Marketing strategy and campaign development
• Project management and organizational skills
• Communication and collaboration skills
• Cultural fit and alignment with Bigabid's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Demonstrate your understanding of Bigabid's business and the role's responsibilities in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership abilities, and adaptability

ATS Keywords: B2B Marketing, Digital Campaigns, Content Marketing, Project Management, Communication Skills, SEO, PPC, Collaboration, Data Analysis, Branding, Lead Generation, Market Analysis, Event Management, Marketing Automation, Remote Work, Team Leadership

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing expertise, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• WordPress
• Canva
• Google Analytics
• Mailchimp (or other marketing automation platforms)

ASSUMPTION: Candidates should be proficient in the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven decision-making
• Collaboration
• Customer-centricity
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Remote-friendly and flexible

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing trends and best practices?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
• How do you prioritize and manage multiple projects and deadlines in a remote work environment?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Bigabid's values and work style, with a willingness to adapt and thrive in a dynamic, remote-friendly environment.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent brand application across multiple channels and regions
• Balancing the need for strategic, long-term planning with the demands of day-to-day marketing operations
• Adapting to a fast-paced, dynamic work environment with a strong focus on data-driven decision-making
• Managing a diverse, multicultural team and fostering a collaborative, inclusive work environment

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to other Senior Marketing Manager positions, but with a focus on ad tech and mobile marketing
• Unlike some other marketing roles, this position requires a strong background in B2B marketing and a deep understanding of performance marketing, branding, and collaboration
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the business

ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and requirements to ensure a strong fit with their skills and career goals.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new product or feature
• Conducting market research and analysis to inform positioning and messaging strategies
• Managing a team of marketing professionals to create and maintain marketing assets, including landing pages, email campaigns, and presentation decks

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to drive results in a fast-paced, dynamic work environment.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into it?
• How does Bigabid support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign that the company has executed recently?
• How does Bigabid approach collaboration and communication with remote team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Candidates should prepare thoughtful, insightful questions that demonstrate their interest in the role and the company, and their understanding of the marketing team's dynamics and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership abilities, and adaptability
• Research Bigabid's business and the role's responsibilities to demonstrate your understanding and enthusiasm
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.