📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Xsolla
🔹 Location: Beijing, China
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing localized B2B marketing campaigns in Greater China
- Collaborating with global marketing teams and regional business development teams
- Managing external partners such as digital media agencies, trade show producers, and PR agencies
- Leveraging expertise in digital payments, gaming industry, and developer ecosystems
ASSUMPTION: This role requires a high level of cultural understanding and local market knowledge to effectively execute marketing strategies in Greater China.
📋 Key Responsibilities
✅ Identifying market needs in Greater China to strengthen and increase Xsolla’s brand awareness
✅ Developing key areas of focus and KPI for marketing in the Greater China market
✅ Working with global marketing organization to deliver, execute, and measure localized B2B marketing campaigns
✅ Managing day-to-day interaction of external partners on behalf of the company within the region
✅ Collaborating with regional business development teams to generate unique content aimed at onboarding new leads
✅ Establishing and leading localized teams covering Social Media, PR, Events, Dedicated Websites, ABM, and tailored Outreach Campaigns
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years in tech/gaming marketing
Required Skills:
- Strong data analysis and measurement skills
- Demonstrated experience in creating and developing trade show and branded B2B experiential marketing events
- Experience working with or for digital media agencies, trade show producers, and public relations agencies
- Fluency in English and Mandarin
Preferred Skills:
- Experience in the gaming industry and developer ecosystems
- Knowledge of digital payments
ASSUMPTION: While not explicitly stated, proficiency in using marketing tools and software, such as CRM platforms, marketing automation tools, and analytics software, is likely required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for senior marketing roles in Beijing, the estimated salary range is ¥350,000 - ¥500,000 per year. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement plans
- Performance-based bonuses
- Professional development opportunities
Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required during peak periods or for trade show events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are common for companies of Xsolla's size in the tech industry but may not be exhaustive.
📌 Applicant Insights
🔍 Company Context
Industry: Xsolla operates in the computer games industry, providing video game commerce solutions to developers and publishers worldwide.
Company Size: Xsolla has 1,001-5,000 employees, making it a mid-sized company with a structured yet dynamic work environment.
Founded: Xsolla was founded in 2005 and is headquartered in Sherman Oaks, California, with offices worldwide.
Company Description:
- Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games.
- The company caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization.
- Xsolla serves as a merchant and seller of record for major gaming entities like Valve, Twitch, Epic Games, and PUBG Corporation.
Company Specialties:
- Game payments
- Local payment solutions
- Online game monetization
- Microtransactions
- In-game payment solutions
- In-game payments
- In-game monetization
- Game monetization
- Billing services
- Payment gateway
- Fraud management
- Gaming
- Game publishing
- Game development
- Mobile game monetization
- Video game funding
- Revenue building
- Video game discoverability
Company Website: xsolla.com
ASSUMPTION: Xsolla's focus on the gaming industry and global presence provides opportunities for candidates to work on diverse projects and collaborate with international teams.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing, with a focus on the gaming industry and Greater China market.
Reporting Structure: The Senior Marketing Manager reports directly to the Global Marketing Director and collaborates with various teams, including regional business development teams, digital marketing teams, and creative teams.
Work Arrangement: This role is based in Beijing, China, with a full-time on-site work arrangement. Occasional travel may be required for trade shows and events.
Growth Opportunities:
- Potential to advance to a director-level role within the marketing department
- Opportunities to work on high-impact projects and contribute to the company's global strategy
- Chance to develop leadership skills by managing localized marketing teams
ASSUMPTION: Given Xsolla's global presence and focus on growth, there may be opportunities for international relocation or career progression within the company.
🌍 Location & Work Environment
Office Type: Xsolla's Beijing office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): 2002B Raffles City Office Building, No. 1 Dongzhimen South Street, Beijing, Dongcheng District, China
Geographic Context:
- Beijing is a major hub for the gaming industry in Greater China, with numerous gaming companies and events based in the city.
- The office is located in the Chaoyang District, a bustling commercial area with easy access to public transportation and amenities.
- Beijing offers a mix of traditional Chinese culture and modern urban life, with numerous historical sites, museums, and entertainment options.
Work Schedule: Standard office hours, Monday to Friday, with occasional overtime required for trade show events or peak periods.
ASSUMPTION: Working in Beijing provides the opportunity to be at the heart of the gaming industry in Greater China and to experience the unique blend of traditional and modern culture that the city offers.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Global Marketing Director
Key Assessment Areas:
- Cultural fit and understanding of the Greater China market
- Marketing strategy and campaign development skills
- Project management and stakeholder communication skills
- Language proficiency in English and Mandarin
Application Tips:
- Highlight relevant experience in gaming industry marketing and Greater China market knowledge
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare examples of successful marketing campaigns or projects you've led, with a focus on results and KPIs
ATS Keywords: Greater China marketing, B2B marketing campaigns, trade show management, digital media agencies, public relations agencies, gaming industry, Mandarin, English
ASSUMPTION: Xsolla's hiring process is likely to be competitive, with a focus on finding candidates with a strong understanding of the Greater China market and relevant marketing experience.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Analytics software (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: While not explicitly stated, proficiency in using marketing tools and software is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Results-driven and data-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do I have a strong understanding of the Greater China market and its cultural nuances?
- Am I comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
- Do I have a proven track record of developing and executing successful marketing campaigns?
- Am I proficient in English and Mandarin, with the ability to communicate effectively with both local and international teams?
ASSUMPTION: Xsolla values candidates who are passionate about the gaming industry, have a strong work ethic, and are adaptable to the company's fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and external partners across different time zones
- Balancing the need for localized marketing strategies with global brand consistency
- Keeping up with the fast-paced and ever-evolving gaming industry
- Navigating cultural differences and language barriers within a global team
ASSUMPTION: These challenges can be overcome with strong project management skills, cultural sensitivity, and a deep understanding of the gaming industry and Greater China market.
📈 Similar Roles Comparison
- This role is unique in its focus on the Greater China market and requires a high degree of cultural understanding and local market knowledge
- Compared to similar roles in other regions, this role may have a greater emphasis on trade show management and external partner relationships
- Career progression in this role may involve advancing to a director-level position within the marketing department or taking on a regional leadership role within Greater China
ASSUMPTION: While this role shares similarities with other senior marketing roles, its unique focus on the Greater China market and the gaming industry sets it apart.
📝 Sample Projects
- Developing and executing a successful B2B marketing campaign for a major gaming conference in Shanghai
- Managing a team of external partners to deliver a branded experiential marketing event at the ChinaJoy gaming conference in Shanghai
- Creating and implementing a targeted ABM campaign to generate new leads and partners in the Greater China region
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, from campaign development and execution to event management and stakeholder communication.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term strategy for the Greater China market and how this role fits into that plan?
- How does the company support the professional development and growth of its employees, particularly in senior roles?
- Can you provide examples of successful marketing campaigns or projects that the company has executed in the Greater China market?
- How does the company ensure brand consistency across global marketing efforts while allowing for local customization?
- What is the company's approach to work-life balance, particularly for employees in senior roles?
ASSUMPTION: Asking these questions demonstrates your interest in the company's long-term vision, commitment to employee growth, and understanding of the role's responsibilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience in gaming industry marketing and Greater China market knowledge
- Prepare examples of successful marketing campaigns or projects you've led, with a focus on results and KPIs
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
