Senior Marketing Manager

📌 Core Information 🔹 Job Title: Senior Marketing Manager 🔹 Company: tastylive 🔹 Location: Chicago, Illinois 🔹 Job Type: On-site 🔹 Category: Financial Services 🔹 Date Posted: April 29, 2025 🚀 Job Overview Key aspects of this role include: - Developing and implementing comprehensive marketing strategies for a fast-growing forex trading provider. - Managing a multi-million-dollar marketing budget across digital channels. - Collaborating with cross-functional teams to execute and optimize full-funnel campaigns. - Analyzing campaign performance data to identify trends, insights, and areas for improvement. - Partnering with senior stakeholders to communicate performance results regularly. ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams. 📋 Key Responsibilities ✅ Develop and implement comprehensive, holistic marketing strategies and plans focused on brand awareness, acquisition, and customer retention. ✅ Manage multi-million-dollar marketing budget across digital channels. ✅ Develop, execute, and optimize full-funnel, integrated campaigns by working collaboratively with cross-functional teams (Ops, Growth, Brand, CX, etc.). ✅ Define key performance indicators and set performance targets for marketing campaigns. ✅ Analyze campaign performance data to identify trends, insights, and areas for improvement. ✅ Create and distribute marketing campaign briefs to internal production teams. ✅ Partner with marketing intelligence to communicate performance results regularly to senior stakeholders. ✅ Gather relevant market data (consumer, competitive, advertising trends) to help formulate marketing strategy. ✅ Partner with legal, compliance, brand, and commercial teams to develop marketing promotions and ensure all marketing is compliant and on-brand. ASSUMPTION: This role involves a high degree of autonomy and requires strong decision-making skills, as well as the ability to manage multiple projects simultaneously. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 3-5 years of experience working in the Financial Services Industry. - Experience or interest in learning about the world of FX trading and financial markets. Required Skills: - Proficiency in data-driven marketing decisions and proficiency in Google Analytics. - Strong project management skills and the ability to juggle projects with many cross-functional teams. - Expertise in brand and CRM, as well as acquisition including paid social, display/programmatic, search, SEO, partnerships, etc. - Strong communication and collaboration skills. Preferred Skills: - Familiarity with Adobe Workfront and Adlib. - Experience with Smartly. ASSUMPTION: Candidates should have a solid understanding of financial services marketing and superior prioritization skills to achieve aggressive growth targets. 💰 Compensation & Benefits Salary Range: $135,000 - $140,000 per year. The actual salary offered will be based on the candidate's level of experience and qualifications. Benefits: - Performance Bonuses - Stock Purchase Options - Medical/Vision/Dental Benefits - 401k Plan - 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!) - 10 Paid Sick Days - Gym Membership Reimbursement - Commuter Benefits - Pet Insurance - Wellness & Mental Health Programs - Charitable Donation Matching - Two Paid Volunteer Days Off - Daily Catered Lunch - Full Kitchen with Snacks and Beverages - In-building Gym - Shuttle to/from Metra Working Hours: Full-time, 40 hours per week. ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services Company Size: 51-200 employees Founded: 2011 Company Description: tastylive is a financial network that aims to make investing fun. It is home to tastytrade, a self-directed retail brokerage firm, and tastyfx, a registered Forex broker-dealer. tastylive is a subsidiary of London-based IG Group and leads business in North America. Company Specialties: Online Financial Media, Retail Brokerage, Forex Trading. Company Website: http://www.tastylive.com ASSUMPTION: tastylive is a dynamic and growing company with a strong focus on innovation and disruption in the financial services industry. 📊 Role Analysis Career Level: Mid-level to Senior Reporting Structure: This role reports directly to Senior Management. Work Arrangement: On-site, full-time, 40 hours per week. Growth Opportunities: This role offers opportunities for career growth within the marketing department and potentially across the broader organization. ASSUMPTION: This role is well-suited for a marketing professional with a strong background in financial services marketing and a desire to take on significant responsibility in a fast-paced environment. 🌍 Location & Work Environment Office Type: Urban office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars. Office Location(s): 1330 W Fulton Market, Chicago, IL 60607 Geographic Context: Chicago is a major financial hub with a diverse and vibrant business ecosystem. Work Schedule: Standard business hours with flexibility for occasional remote work. ASSUMPTION: The urban office location offers easy access to public transportation, numerous dining and entertainment options, and a dynamic work environment. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening. 3. In-person or virtual interview with the hiring manager. 4. Final interview with senior leadership. 5. Background check and offer extension. Key Assessment Areas: - Marketing strategy development and execution. - Budget management and allocation. - Campaign performance analysis. - Cross-functional team collaboration. - Cultural fit and alignment with company values. Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership potential, and cultural fit. - Familiarize yourself with the company's mission, values, and recent projects to demonstrate your enthusiasm and engagement. ATS Keywords: Marketing Strategy, Budget Management, Campaign Performance, Cross-Functional Teams, Financial Services Marketing, Forex Trading, Data-Driven Decisions, Google Analytics, Project Management. ASSUMPTION: The interview process is designed to assess both technical competencies and cultural fit, with a strong emphasis on problem-solving skills and leadership potential. 🛠️ Tools & Technologies - MS Office Products - Google Analytics - Salesforce Marketing Cloud - Adobe Workfront - Adlib - Smartly ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their familiarity with each platform. 👔 Cultural Fit Considerations Company Values: - Innovation - Collaboration - Integrity - Client Focus - Continuous Learning Work Style: - Fast-paced and dynamic - Data-driven and results-oriented - Collaborative and inclusive - Entrepreneurial and adaptable Self-Assessment Questions: 1. How do you stay up-to-date with industry trends and best practices in marketing? 2. Can you provide an example of a time when you had to manage a tight marketing budget and achieve significant results? 3. How do you approach cross-functional team collaboration, and can you share a success story from a previous role? 4. How do you ensure that your marketing campaigns align with the company's brand and values? ASSUMPTION: A strong cultural fit is essential for success in this role, and candidates should be prepared to demonstrate their alignment with the company's values and work style. ⚠️ Potential Challenges - Managing a multi-million-dollar marketing budget requires strong financial acumen and strategic decision-making. - Collaborating with cross-functional teams may present challenges in coordinating schedules and aligning priorities. - The fast-paced nature of the role may require occasional overtime or flexibility in working hours. - The competitive landscape of the forex trading industry may present unique challenges in marketing and customer acquisition. ASSUMPTION: These challenges are inherent to the role and require a proactive, solutions-oriented approach to overcome. 📈 Similar Roles Comparison - Marketing Director, Financial Services: This role focuses more on overall marketing strategy and less on day-to-day campaign management. It may involve more strategic planning and less hands-on execution. - Head of Marketing, Fintech Startup: This role may require more flexibility and adaptability, as well as a greater emphasis on innovation and disruption in the industry. It may also involve more responsibility for building and scaling marketing teams. - Senior Marketing Manager, E-commerce: This role may focus more on digital marketing channels and less on traditional advertising. It may also involve more responsibility for optimizing online customer journeys and driving e-commerce sales. ASSUMPTION: Each role has its unique aspects, and candidates should consider their preferences and career goals when comparing similar roles. 📝 Sample Projects - Developing and executing a comprehensive marketing strategy for a new product launch in the forex trading industry. - Optimizing a full-funnel marketing campaign to improve customer acquisition and retention rates by 20% within six months. - Collaborating with the brand team to rebrand the company's forex trading platform and ensure consistent messaging across all marketing channels. ASSUMPTION: These projects are designed to showcase the candidate's ability to develop and execute strategic marketing plans, optimize campaign performance, and work effectively with cross-functional teams. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 90 days? 2. How does this role fit into the company's long-term marketing strategy? 3. What are the biggest challenges facing the marketing department currently, and how can this role help address them? 4. How does the company support the professional development and growth of its marketing team members? 5. What are the key performance indicators (KPIs) for this role, and how will success be measured? ASSUMPTION: These questions are designed to help candidates understand the role's priorities, challenges, and opportunities for growth, as well as the company's expectations for success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership potential, and cultural fit. 4. Familiarize yourself with the company's mission, values, and recent projects to demonstrate your enthusiasm and engagement. 5. Follow up with the hiring manager one week after your final interview to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.