Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: MDLBEAST

🔹 Location: Jeddah, Riyadh

🔹 Job Type: Full-Time

🔹 Category: Entertainment Providers

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing audience personas and insights to drive engagement across MDLBEAST events
• Crafting messaging strategies and multi-channel marketing plans tailored to specific audience segments
• Collaborating with cross-functional teams to design offerings, build marketing funnels, and influence product development
• Measuring campaign effectiveness, analyzing performance data, and optimizing audience strategies
• Managing segment-specific budgets to ensure effective use of resources and ROI

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance high-level strategy with daily execution.

📋 Key Responsibilities

✅ Serve as the single point of accountability for a specific audience segment across all MDLBEAST events

✅ Lead the development of audience personas, insights, and both emotional and rational motivators that drive engagement

✅ Translate audience insights into clear, actionable briefs for creative, media, and campaign teams

✅ Develop segment-specific messaging strategies and multi-channel marketing plans

✅ Collaborate with pricing, partnerships, and ticketing teams to design offerings tailored to the needs and preferences of the segment

✅ Map audience insights to a full-funnel marketing approach across relevant events, from awareness to conversion

✅ Influence product development and brand activations to ensure alignment with segment needs and interests

✅ Measure campaign effectiveness, analyze performance data, and continuously optimize the audience strategy

✅ Oversee and manage the budget allocated to their segment, ensuring effective use of resources and ROI

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's Degree in a relevant field

Experience: 6-8 years in integrated marketing or consumer brand strategy

Required Skills:

• Strong grasp of segmentation and marketing funnels
• Able to move from high-level strategy to daily execution
• Data-literate: able to translate CRM and media insights into actionable strategy
• Experience in high-volume campaign rollout
• Familiar with how operations and ticketing shape the customer experience
• Understand local nuances
• Excellent cross-functional communicator
• Ability to control budget and find efficiencies

Preferred Skills:

• Experience with female brands, luxury brands, or high-volume events

ASSUMPTION: Candidates with experience in the entertainment industry or event management may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between SAR 25,000 - SAR 35,000 per month, based on industry standards for a Senior Marketing Manager in Saudi Arabia with 6-8 years of experience.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Employee discounts

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM - 6:00 PM. Occasional weekend work may be required to support events.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: MDLBEAST operates in the entertainment industry, focusing on music and new media platforms. The company is based in the Middle East and aims to empower regional talent.

Company Size: MDLBEAST is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: MDLBEAST was founded in 2019, making it a relatively young and innovative company in the entertainment sector.

Company Description:

• MDLBEAST is a global music and new media platform with music culture at its core.
• The company serves as a home for creators and music lovers, fostering regional talent and celebrating their work.
• MDLBEAST is based at the heart of the Middle East, empowering regional talent to be discovered and celebrated.

Company Specialties:

• Media
• Experiences
• Talent
• Music
• Creators

Company Website: mdlbeast.com

ASSUMPTION: Working at MDLBEAST offers the opportunity to be part of a fast-growing, innovative company in the entertainment industry, with a strong focus on empowering regional talent.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, experience, and leadership.

Reporting Structure: The Senior Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including creative, media, campaign, pricing, partnerships, and ticketing teams.

Work Arrangement: This is an on-site position, with the primary office locations in Jeddah and Riyadh. Occasional travel may be required to support events.

Growth Opportunities:

• As MDLBEAST continues to grow, there may be opportunities for the Senior Marketing Manager to expand their team or take on additional responsibilities.
• The company's focus on empowering regional talent may provide opportunities for the incumbent to mentor and develop junior team members.
• With experience and strong performance, the Senior Marketing Manager may have the opportunity to progress into a leadership role within the marketing department or the organization as a whole.

ASSUMPTION: Given MDLBEAST's focus on growth and empowering regional talent, there are likely to be significant growth opportunities for the right candidate in this role.

🌍 Location & Work Environment

Office Type: MDLBEAST's offices are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): Jeddah and Riyadh

Geographic Context:

• Jeddah is the second-largest city in Saudi Arabia and a major commercial hub, offering a vibrant cultural scene and a diverse population.
• Riyadh is the capital and largest city of Saudi Arabia, serving as the political, economic, and cultural center of the country.

Work Schedule: The work schedule for this role is full-time, with standard office hours Monday to Friday, 9:00 AM - 6:00 PM. Occasional weekend work may be required to support events.

ASSUMPTION: Working at MDLBEAST's offices in Jeddah or Riyadh offers a dynamic and collaborative work environment, with the opportunity to be part of a fast-growing company in the entertainment industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the Head of Marketing
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Cross-functional communication and collaboration skills
• Understanding of the entertainment industry and event management

Application Tips:

• Tailor your resume and cover letter to highlight your experience in integrated marketing, consumer brand strategy, and segmentation.
• Be prepared to discuss your approach to data analysis and how you've used it to inform marketing strategies in previous roles.
• Demonstrate your understanding of the entertainment industry and MDLBEAST's unique value proposition.

ATS Keywords: Integrated Marketing, Consumer Brand Strategy, Segmentation, Marketing Funnels, Data Literacy, Campaign Rollout, Cross-Functional Communication, Budget Management

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, data analysis, and industry-specific knowledge.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on MDLBEAST's internal systems and the incumbent's preferences.

👔 Cultural Fit Considerations

Company Values:

• Empowering regional talent
• Celebrating music culture
• Fostering creativity and innovation

Work Style:

• Collaborative and cross-functional
• Dynamic and fast-paced
• Focused on growth and continuous improvement

Self-Assessment Questions:

• Do you share MDLBEAST's passion for empowering regional talent and celebrating music culture?
• Are you comfortable working in a dynamic, fast-paced environment with a strong focus on growth and continuous improvement?
• Do you thrive in a collaborative, cross-functional work environment, and are you an effective communicator with a wide range of stakeholders?

ASSUMPTION: Candidates who align with MDLBEAST's values and work style are likely to be the best fit for this role and the company's culture as a whole.

⚠️ Potential Challenges

• The entertainment industry can be unpredictable, with fluctuating event schedules and last-minute changes.
• Working with cross-functional teams may present challenges in coordinating efforts and ensuring alignment on goals and strategies.
• Managing a segment-specific budget requires strong financial acumen and the ability to make data-driven decisions.
• The Middle East's cultural nuances may present unique challenges in marketing and event management.

ASSUMPTION: Candidates should be prepared to navigate these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on a specific audience segment rather than a specific product or service.
• While the entertainment industry presents unique challenges, the strategic and analytical aspects of this role are similar to those in other industries.
• Career progression in this role may involve expanding the team, taking on additional responsibilities, or moving into a leadership role within the marketing department or the organization as a whole.

ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and interests.

📝 Sample Projects

• Developing a comprehensive audience persona for a specific segment, including emotional and rational motivators, and translating these insights into a creative brief and channel plan
• Collaborating with cross-functional teams to design a tailored offering for a specific audience segment, including pricing, partnerships, and ticketing strategies
• Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI for a specific audience segment

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Senior Marketing Manager may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• How does MDLBEAST support the growth and development of its employees?
• What are the biggest challenges facing the marketing department in the coming year, and how can this role help address them?
• How does MDLBEAST measure the success of its events and marketing campaigns, and how does this role contribute to those metrics?
• What opportunities are there for collaboration and knowledge-sharing with other departments and teams within MDLBEAST?
• How does MDLBEAST approach diversity, equity, and inclusion in its marketing efforts and overall company culture?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the cultural fit for both parties.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in integrated marketing, consumer brand strategy, and segmentation
• Prepare examples of your data analysis and strategic thinking skills, and be ready to discuss how you've used data to inform marketing strategies in previous roles
• Demonstrate your understanding of the entertainment industry and MDLBEAST's unique value proposition
• Follow up with a thank-you note within 24 hours of your interview, reiterating your interest in the role and addressing any questions or concerns that may have arisen during the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.