Senior Marketing Manager, Canada

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Canada

🔹 Company: Constant Contact

🔹 Location: Toronto, ON (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Leading localized marketing efforts for Constant Contact's Canadian operations
• Developing and executing data-driven, ROI-focused marketing strategies
• Collaborating with cross-functional teams and external partners
• Optimizing performance marketing channels and enhancing brand visibility
• Managing marketing budgets and ensuring alignment with business objectives

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance multiple projects simultaneously. A successful candidate will have a proven track record in B2B marketing, with a deep understanding of the Canadian market.

📋 Key Responsibilities

✅ Own Constant Contact Canada marketing, leading end-to-end marketing strategy for both direct acquisition and indirect/partner-led initiatives in Canada

✅ Serve as the central marketing point of contact, aligning activities across internal and external stakeholders

✅ Champion performance marketing as a key growth lever, optimizing tactics like SEM, paid social, programmatic, and retargeting

✅ Project and stakeholder management, coordinating efforts across internal teams, agencies, and external partners

✅ Data-driven optimization, analyzing campaign performance and providing insights to enhance ROI and engagement

✅ Brand growth and local presence, identifying opportunities to enhance brand visibility in Canada and supporting local promotional activities

✅ Marketing budget and spend management, working with the General Manager to ensure effective allocation and spending of marketing funds

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as collaborate effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of marketing experience, preferably in a B2B or SMB-focused environment

Required Skills:

• Proven experience in campaign execution across multiple channels (email, digital, PR, social media, events)
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously
• Analytical mindset with experience in performance tracking and optimization
• Strong communication and collaboration skills, with the ability to work cross-functionally
• Experience using project management tools to track progress and ensure alignment with business objectives

Preferred Skills:

• Experience in budget management and financial reporting
• Fluency in French (spoken and written)

ASSUMPTION: Candidates with experience in the Canadian market and a strong understanding of Canadian consumer behavior will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $135,000 - $150,000 USD per year

Benefits:

• Health and welfare benefits, including paid leave
• Generous paid time off policy
• Competitive benefits package that supports the health and well-being of you and your family

Working Hours: Full-time, with flexibility for a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing manager role in Canada. The actual salary offered may vary depending on the candidate's experience, education, and work location.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: 1995 (as a private company)

Company Description:

• Constant Contact helps small businesses and nonprofits succeed by providing powerful, affordable, and easy-to-use digital marketing tools
• The company offers a range of services, including email marketing, social media marketing, and online surveys
• Constant Contact is committed to delivering exceptional customer support and empowering its customers to build strong connections and generate powerful results

Company Specialties:

• Email Automation
• Email Marketing
• Social Media Marketing
• SMS
• Sales Automation
• CRM
• Marketing Analytics
• Fundraising
• E-Commerce Marketing
• Lifecycle Marketing
• Customer Engagement
• Analytics
• Event Marketing
• Online Surveys
• Coupons
• Small Business Marketing
• Lead Generation
• Email Editing
• Email Design
• Email Templates
• Contact Management
• List Growth
• Social Advertising
• Google Advertising
• Marketing Advice

Company Website: Constant Contact

ASSUMPTION: Constant Contact is a well-established company with a strong focus on small business and nonprofit marketing. They offer a comprehensive suite of digital marketing tools and are committed to providing exceptional customer support.

📊 Role Analysis

Career Level: Senior-level, strategic marketing role

Reporting Structure: This role reports directly to the General Manager of Constant Contact Canada

Work Arrangement: Hybrid (Remote & On-site) with flexibility for remote work

Growth Opportunities:

• Potential to grow into a leadership role within the Canadian marketing team
• Opportunities to work on cross-functional projects and gain exposure to various aspects of the business
• Chance to contribute to the company's overall growth and success in the Canadian market

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's Canadian operations.

🌍 Location & Work Environment

Office Type: Hybrid (Remote & On-site)

Office Location(s): Toronto, ON (with the option to work remotely)

Geographic Context:

• Toronto is the most populous city in Canada and the provincial capital of Ontario
• The city is known for its diverse culture, vibrant arts scene, and thriving business community
• Toronto is home to a significant number of small businesses and nonprofits, making it an ideal market for Constant Contact

Work Schedule: Full-time, with flexibility for a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, allowing them to enjoy the benefits of remote work while also having the opportunity to collaborate and connect with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Talent Acquisition team
• In-depth interviews with the hiring manager and other key stakeholders
• Final interview with the General Manager of Constant Contact Canada

Key Assessment Areas:

• Marketing strategy and execution
• Data analysis and optimization skills
• Project management and stakeholder collaboration
• Cultural fit and alignment with Constant Contact's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your approach to performance marketing and data-driven optimization
• Demonstrate your understanding of the Canadian market and consumer behavior
• Showcase your ability to work effectively with cross-functional teams and external partners

ATS Keywords: Marketing Strategy, Performance Marketing, Project Management, Stakeholder Collaboration, Cross-Functional Leadership, Digital Acquisition, Campaign Execution, Data Analysis, ROI Optimization, Brand Visibility, Budget Management, Financial Reporting, Communication Skills, Collaboration Skills

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic marketing skills, data-driven mindset, and ability to collaborate effectively with various teams and stakeholders.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We put our customers first in everything we do
• Innovative: We continuously seek new and better ways to serve our customers
• Collaborative: We work together to achieve our goals and support each other's success
• Accountable: We take ownership of our responsibilities and deliver on our commitments
• Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected

Work Style:

• Data-driven: We make decisions based on data and analytics
• Strategic: We think long-term and plan for the future
• Adaptable: We embrace change and pivot when necessary
• Results-oriented: We focus on delivering meaningful results for our customers and the business
• Customer-focused: We prioritize the needs and preferences of our customers in all that we do

Self-Assessment Questions:

• How do your personal values align with Constant Contact's company values?
• How do you approach working with cross-functional teams and external partners?
• How do you prioritize and manage multiple projects simultaneously?
• How do you stay organized and ensure progress towards business objectives?
• How do you approach data analysis and optimization to enhance ROI and engagement?

ASSUMPTION: Constant Contact values candidates who are passionate about their mission, customer-centric, innovative, collaborative, accountable, and inclusive. They seek individuals who are strategic, adaptable, results-oriented, and customer-focused.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may be challenging for some candidates
• Working with external partners and agencies may require strong project management and communication skills
• Optimizing performance marketing channels may involve complex data analysis and optimization
• Balancing remote work and on-site collaboration may present unique challenges for some candidates

ASSUMPTION: The potential challenges associated with this role can be mitigated by strong project management skills, excellent communication, and a data-driven mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on the Canadian market and requires a deep understanding of Canadian consumer behavior
• Compared to similar roles in the US, this position may involve additional considerations related to cultural differences and market nuances
• Career progression in this role may involve opportunities to work on cross-functional projects and gain exposure to various aspects of the business

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in other regions. Candidates with experience in the Canadian market and a strong understanding of Canadian consumer behavior will be highly competitive for this role.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for Constant Contact Canada
• Optimizing SEM campaigns to improve ROI and enhance brand visibility in the Canadian market
• Collaborating with cross-functional teams to launch a new product or service offering in Canada
• Managing a marketing budget and ensuring accurate forecasting, reporting, and reallocation of funds as needed

ASSUMPTION: The specific projects associated with this role may vary depending on the candidate's experience and the company's current priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams within Constant Contact?
• What are the most significant challenges facing the Canadian market for Constant Contact?
• How does Constant Contact support the growth and development of its employees?
• What is the company's approach to work-life balance and flexibility for hybrid workers?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interviews by researching Constant Contact's company values and mission
• Be ready to discuss your approach to performance marketing and data-driven optimization
• Follow up with the hiring manager within 48 hours after your final interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.