- Job Title: Senior Marketing Manager, Cardiometabolic Portfolio
- Company: Roche
- Location: Indianapolis, Indiana, United States
- Job Type: Full-Time, On-Site
- Category: Marketing, Healthcare
- Date Posted: April 8, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies for the Cardiometabolic portfolio
- Collaborating with cross-functional teams to drive demand, improve patient outcomes, and maximize revenue
- Balancing long-term growth strategies with short-term execution needs
- Managing investments and ensuring profitability
- Partnering with internal/external pharma teams to enable disease-modifying therapy utilization
*ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and the ability to balance multiple priorities.*
📋 Key Responsibilities
- Portfolio Marketing & Strategy:
- Develop and execute marketing plans for the Cardiometabolic portfolio
- Define key performance indicators (KPIs) to drive desired outcomes
- Collaborate with cross-functional teams to ensure alignment with sales objectives
- Tactical Execution & Brand Management:
- Drive tactical execution across multiple marketing platforms
- Ensure a seamless, integrated brand message and overall position
- Evaluate potential pharma partnerships to enhance diagnostic marketing strategy
- Pipeline Planning & Product Management:
- Partner with Product Management to create short and long-term product roadmaps
- Coordinate product management of tests within the Cardiometabolic portfolio
- Customer Engagement & Sales Support:
- Support key customer engagements, including medical conferences and events
- Collaborate with Clinical Specialists, PM, and MSA to drive sales support
- Investment Decisions & Budget Management:
- Manage investment decisions to ensure profitability and maximize return
- Monitor budget and allocate resources effectively
- Agency Management & Media Planning:
- Partner with agency to develop creative and impactful media plans
- Regularly review and optimize media plans to ensure effectiveness
*ASSUMPTION: This role requires strong project management skills, the ability to prioritize tasks, and a data-driven approach to decision-making.*
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Sales, or related business or scientific field
- Experience: 5+ years of marketing or equivalent work experience (e.g., consulting)
- Required Skills:
- Strong communication and presentation skills
- Ability to influence without authority and lead cross-functional teams
- Experience in campaign building, execution, optimization, and omnichannel marketing
- Proven ability to manage agency relationships
- Understanding of laboratory operations, health systems, diagnostics business, or proven ability to learn quickly
*Preferred Qualifications:*
- Experience marketing to healthcare providers (HCPs)
- Experience partnering with a sales organization
- Enterprise mindset and commercial experience within healthcare, diagnostics, or pharmaceuticals
- Ability to travel as dictated by business need
*ASSUMPTION: Candidates with a strong background in healthcare marketing and experience working with cross-functional teams will be most successful in this role.*
💰 Compensation & Benefits
- Salary Range: $124,500 - $231,300 per year (based on Indiana location)
- Benefits: Comprehensive benefits package, including health, dental, and vision insurance, retirement plans, and employee discounts (details available [here](https://roche.ehr.com/default.ashx?CLASSNAME=splash))
- Working Hours: Full-time, on-site position with a standard workweek of 40 hours
*ASSUMPTION: The salary range provided is based on the primary location of Indiana. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors.*
📌 Applicant Insights
🔍 Company Context
- Industry: Biotechnology Research
- Company Size: 10,001+ employees
- Founded: 1896
- Company Description: Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare.
- Company Specialties: biotechnology, innovation, personalized healthcare, diagnostics, pharmaceuticals, research, health care technology, big data, and science
📊 Role Analysis
- Career Level: Mid to Senior Level
- Reporting Structure: Reports to the Clinical Marketing Director and serves as a member of the Clinical Marketing Team
- Work Arrangement: On-site, full-time position with the ability to travel as dictated by business need
- Growth Opportunities: Potential for career growth within the marketing department or broader organization
*ASSUMPTION: This role offers opportunities for professional development and growth within a large, global organization.*
🌍 Location & Work Environment
- Office Type: On-site, corporate office environment
- Office Location(s): Indianapolis, Indiana, United States
- Geographic Context: Indianapolis is the capital and most populous city of the U.S. state of Indiana, with a population of approximately 887,641 (2020 census). It is known for its rich history, cultural attractions, and sports teams.
- Work Schedule: Standard full-time workweek of 40 hours, with the ability to work additional hours as needed to meet business demands
*ASSUMPTION: Candidates should be comfortable working in an on-site office environment and be willing to travel as needed.*
💼 Interview & Application Insights
- Typical Process: Online application submission, phone or video screen, on-site interviews, and final decision
- Key Assessment Areas: Marketing strategy, cross-functional collaboration, data-driven decision-making, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your experience with cross-functional teams and strategic marketing planning
- Research Roche's mission, values, and company culture to demonstrate your fit with the organization
*ASSUMPTION: The interview process will focus on assessing the candidate's strategic marketing skills, cross-functional collaboration experience, and cultural fit with Roche.*
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
*ASSUMPTION: Proficiency in marketing automation platforms, CRM software, and data visualization tools is preferred but not required.*
👔 Cultural Fit Considerations
- Company Values: Roche's values include integrity, respect, courage, and collaboration. They strive to create an inclusive work environment where everyone feels valued, respected, and empowered to succeed.
- Work Style: Roche encourages a work-life balance, with a focus on personal expression, open dialogue, and genuine connections. They value diversity and inclusion, and actively promote a culture of belonging.
- Self-Assessment Questions:
- How do you align with Roche's values of integrity, respect, courage, and collaboration?
- How do you balance the need for strategic, long-term planning with the demands of short-term execution?
- How do you approach working with cross-functional teams, and how do you ensure effective communication and collaboration?
*ASSUMPTION: Candidates who demonstrate a strong fit with Roche's values and work style will be most successful in this role.*
⚠️ Potential Challenges
- Balancing long-term strategic planning with short-term execution demands
- Managing cross-functional teams and stakeholders with varying priorities and perspectives
- Ensuring effective communication and collaboration across multiple marketing channels
- Adapting to a dynamic and evolving healthcare landscape
*ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to change.*
📈 Similar Roles Comparison
- Cardiometabolic Portfolio Manager: Focuses on day-to-day portfolio management, product launches, and in-market execution, with less emphasis on strategic planning and cross-functional collaboration
- Senior Marketing Manager, Neurology Portfolio: Responsible for marketing strategies and tactics within the Neurology portfolio, with a different set of therapeutic areas and customer segments
- Marketing Director, Diagnostics: Oversees the marketing efforts for Roche's diagnostic products, with a broader scope and more strategic focus than the Senior Marketing Manager role
*ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and tactical execution within the Cardiometabolic therapeutic area.*
📝 Sample Projects
- Developing a comprehensive marketing plan for a new diagnostic test within the Cardiometabolic portfolio
- Launching a targeted marketing campaign to increase awareness and adoption of an existing diagnostic test among healthcare providers
- Collaborating with a pharma partner to develop a joint marketing strategy that enhances disease-modifying therapy utilization
*ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and tactical nature of the Senior Marketing Manager role.*
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing organization, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the Cardiometabolic portfolio, and how can this role address them?
- How does Roche support the professional development and growth of its marketing team members?
- What is the expected timeline for reviewing and optimizing marketing tactics, and how is this managed within the organization?
*ASSUMPTION: These questions demonstrate the candidate's interest in understanding the role's context, priorities, and growth opportunities.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://roche.wd3.myworkdayjobs.com/roche-ext/job/Indianapolis/Senior-Marketing-Manager--Cardiometabolic-Portfolio_202503-107012-2)
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your experience with cross-functional teams and strategic marketing planning
- Research Roche's mission, values, and company culture to demonstrate your fit with the organization
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
