Senior Marketing Manager, Channel and Presence Expansion Senior Marketing Manager, Channel and Presence Expansion

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Channel and Presence Expansion

🔹 Company: Nestlé Operational Services Worldwide SA

🔹 Location: North York, ON, Canada

🔹 Job Type: Hybrid (25 Sheppard Ave W, North York, ON M2N 6S8)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading retail and channel marketing vision and strategy for leading global and local brands
• Driving growth through shopper-centric solutions and channel expansion plans
• Collaborating with sales and marketing teams to develop impactful value propositions
• Mentoring a high-performing team of three individuals

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of retail and channel marketing. Candidates should be comfortable working in a hybrid environment and have experience managing teams.

📋 Key Responsibilities

✅ Develop and implement comprehensive category-level strategies and programs based on Demand Moments to drive growth, including a three-year presence plan, channel expansion plans, and shopper marketing programs that elevate strategic partnerships and align with brand teams and category sales development.

✅ Develop and validate Availability, Visibility and Accessibility tools to support innovation and renovation plans, and test new shopper engagement strategies.

✅ Lead the Divisional Retail Development Strategy in partnership with category sales development, prioritizing in-store initiatives around key opportunities and leading all aspects of retail development programs.

✅ Identify shopper insight gaps affecting Market Business Strategy delivery and develop insights in collaboration with the Marketing Intelligence Manager for both online and offline channels, sharing findings with brand teams and category sales development.

✅ Collaborate on eContent and E-Commerce strategies, divisional eSearch and Digital Shelf strategy, and craft deployment plans for commercial planning.

✅ Achieve divisional Availability, Visibility and Accessibility (AVA) efficiency goals, improve strategies, and boost profitability.

✅ Mentor a high-performing team of three individuals.

ASSUMPTION: This role involves a high level of strategic planning, cross-functional collaboration, and team management. Candidates should be comfortable working in a dynamic, fast-paced environment and have experience leading teams.

🎯 Required Qualifications

Education: University degree or equivalent experience in Business or Marketing.

Experience: Eight years of experience in Sales and Marketing, leading brand marketing and shopping plan, including digital and media strategies and e-commerce, along with three years of proven experience in people management.

Required Skills:

• Proven strategic and execution skills with a track record of delivering strong growth results and developing insight-based category strategies and planning.

Preferred Skills:

• Proven capability in transforming processes and strategies, crafting standard methodologies, and efficiently coordinating critical, intricate divisional strategic projects.
• Strong understanding of focus retailers and their go-to-market strategies, coupled with extensive cross-functional project management experience and knowledge of end-to-end business operations.

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on retail and channel marketing. Experience in people management and strategic planning is essential for this role.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - CAD 160,000 per year (based on industry standards for a Senior Marketing Manager role in Canada)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, Monday to Friday, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in Canada. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Nestlé is a global leader in the food and beverage industry, operating in 191 countries and employing over 273,000 people. The company offers a wide range of products, including coffee and beverages, dairy, confectionery, culinary and frozen food, infant nutrition, healthcare nutrition, out of home F&B solutions, and petcare.

Company Size: Nestlé is a large corporation with over 10,000 employees in Canada alone. This size offers opportunities for career growth and development, as well as the chance to work on a wide range of brands and products.

Founded: Nestlé was founded in 1866 and has a long history of innovation and success in the food and beverage industry.

Company Description:

• Nestlé is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
• The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
• Nestlé's culture is based on values rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future.

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionery
• Culinary and frozen food
• Infant nutrition
• Healthcare nutrition
• Out of home F&B solutions
• Petcare

Company Website: http://www.nestle.com

ASSUMPTION: Nestlé is a well-established company with a strong global presence and a diverse range of products. Candidates should be comfortable working in a large, multinational corporation and have experience working with a wide range of brands and products.

📊 Role Analysis

Career Level: This role is a senior-level position, offering the opportunity to lead a team and drive strategic initiatives.

Reporting Structure: The Senior Marketing Manager reports directly to the Divisional Marketing Manager and has a team of three individuals reporting to them.

Work Arrangement: This role is offered as a hybrid position, with a combination of on-site and remote work.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing department
• Opportunities to work on a wide range of brands and products, gaining diverse experience
• Chance to develop leadership and management skills through team mentorship

ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department. Candidates should be eager to take on new challenges and advance their careers.

🌍 Location & Work Environment

Office Type: The Nestlé Canada office in North York is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 25 Sheppard Ave W, North York, ON M2N 6S8

Geographic Context:

• North York is a diverse, multicultural neighborhood in Toronto, offering a wide range of amenities and attractions
• The office is conveniently located near public transportation, making it easily accessible
• The area offers a mix of urban and suburban living, with plenty of green space and recreational opportunities

Work Schedule: Full-time, Monday to Friday, with flexibility for hybrid work arrangement

ASSUMPTION: The Nestlé Canada office in North York offers a modern, collaborative work environment with easy access to amenities and recreational opportunities. Candidates should be comfortable working in an urban setting and have access to reliable transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with HR
• In-depth interview with hiring manager and/or team members
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Cross-functional collaboration and communication
• Industry knowledge and retail channel expertise

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Nestlé's mission and values in your application materials
• Prepare for behavioral interview questions that focus on your leadership, strategic planning, and cross-functional collaboration skills
• Research Nestlé's products, brands, and competitors to show your industry knowledge

ATS Keywords: Marketing strategy, brand management, e-commerce, digital marketing, sales management, team leadership, project management, consumer insights, retail development, strategic partnerships, category management, shopper marketing, data analysis, collaboration, innovation, communication

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, leadership, and industry knowledge. Candidates should tailor their application materials to highlight their relevant experience and skills and prepare for in-depth interviews that focus on these areas.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, SAP)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation tools. Experience with CRM software and data analysis tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Respect: Respect for ourselves, respect for others, respect for diversity, and respect for the future
• Excellence: Striving for the highest standards in all that we do
• Courage: Having the courage to take on new challenges and innovate

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and shared goals
• Dynamic and fast-paced, with a focus on driving results and continuous improvement
• Inclusive and diverse, with a commitment to fostering an environment where everyone can thrive

Self-Assessment Questions:

• Do you align with Nestlé's values of respect, excellence, and courage?
• Are you comfortable working in a dynamic, collaborative environment with a focus on driving results?
• Do you thrive in an inclusive, diverse work environment where everyone can contribute and grow?

ASSUMPTION: Nestlé is committed to fostering a diverse, inclusive work environment where everyone can thrive. Candidates should be comfortable working in a dynamic, collaborative environment and align with Nestlé's values of respect, excellence, and courage.

⚠️ Potential Challenges

• Managing a team remotely, with a focus on maintaining engagement and productivity
• Balancing strategic planning and execution, with a focus on driving results and continuous improvement
• Navigating a large, multinational corporation with a diverse range of brands and products
• Adapting to a hybrid work environment, with a combination of on-site and remote work

ASSUMPTION: This role presents unique challenges, including managing a team remotely, balancing strategic planning and execution, navigating a large, multinational corporation, and adapting to a hybrid work environment. Candidates should be comfortable taking on these challenges and have experience managing teams, driving results, and working in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other marketing management positions in its focus on retail and channel marketing, with a specific emphasis on driving growth through shopper-centric solutions and channel expansion plans
• Nestlé's global presence and diverse range of brands and products offer unique opportunities for career growth and development
• This role is a senior-level position, offering the opportunity to lead a team and drive strategic initiatives, with potential for advancement within the marketing department

ASSUMPTION: This role is unique in its focus on retail and channel marketing, with a specific emphasis on driving growth through shopper-centric solutions and channel expansion plans. Candidates should have experience in this area and be comfortable working in a large, multinational corporation with a diverse range of brands and products.

📝 Sample Projects

• Developing and implementing a comprehensive category-level strategy for a leading global brand, including a three-year presence plan, channel expansion plans, and shopper marketing programs
• Collaborating with sales and marketing teams to develop impactful value propositions and channel expansion plans for a suite of leading local and global brands
• Leading a team to achieve divisional Availability, Visibility and Accessibility (AVA) efficiency goals, improving strategies, and boosting profitability

ASSUMPTION: These sample projects reflect the strategic, collaborative, and results-driven nature of this role. Candidates should have experience in these areas and be comfortable working in a dynamic, fast-paced environment.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the broader marketing strategy for the division and the company as a whole?
• What are the key priorities for this role in the first 90 days?
• How does Nestlé support the growth and development of its employees?
• What are the key challenges facing the retail and channel marketing function, and how can this role address them?

ASSUMPTION: These interview questions are designed to provide insight into the team structure, marketing strategy, priorities, and challenges for this role. Candidates should prepare thoughtful questions that demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Nestlé Career Portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Nestlé's mission and values
• Prepare for behavioral interview questions that focus on your leadership, strategic planning, and cross-functional collaboration skills
• Research Nestlé's products, brands, and competitors to show your industry knowledge
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.