📌 Core Information
🔹 Job Title: Senior Marketing Manager, China
🔹 Company: Aarki
🔹 Location: Beijing, China
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Beijing)
🚀 Job Overview
Key aspects of this role include:
- Leading regional marketing efforts in China to drive brand awareness and growth
- Collaborating with global marketing teams, regional sales leads, and partners
- Building and executing localized marketing plans that align with regional sales goals
- Creating original Chinese-language content and managing events and PR efforts
- Working autonomously in a fast-moving environment with multiple stakeholders
ASSUMPTION: This role requires a self-starter with deep local knowledge of the Chinese digital landscape and a bias for action.
📋 Key Responsibilities
✅ Build and execute localized marketing plans that align with regional sales goals and global strategy
✅ Localize global content and create original Chinese-language assets that speak directly to regional audiences
✅ Plan and manage presence at events including conferences, trade shows, roundtables, happy hours, VIP dinners, and customer-facing experiences
✅ Lead China-based PR and comms, working with external agencies and local media to build awareness and trust
✅ Develop region-specific collateral, pitch decks, and co-marketing materials for the sales team and partners
✅ Own campaign reporting and ROI analysis, continuously optimizing for growth and engagement
✅ Partner with product, design, content, and marketing ops to execute multi-channel programs across China
ASSUMPTION: This role involves a mix of strategic and tactical responsibilities, requiring a versatile marketing professional.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-8 years in B2B marketing, with a focus on ad tech, mobile apps, SaaS, or performance marketing
Required Skills:
- Full professional fluency in Mandarin and English (written and verbal)
- Deep understanding of the Chinese digital landscape, including local media, social platforms, and event scene
- Proven ability to plan and execute across content, PR, events, and demand gen
- Experience supporting GTM and sales teams with tailored campaigns and materials
- Strong self-starter with comfort working autonomously in a fast-paced environment
Preferred Skills:
- Experience working with AI-driven advertising solutions
- Knowledge of the mobile app ecosystem and user acquisition strategies
ASSUMPTION: Candidates with experience in ad tech or mobile apps are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Manager role in Beijing, the estimated salary range is ¥350,000 - ¥500,000 per year. This range may vary depending on experience and qualifications.
Benefits:
- Competitive compensation and a flexible work setup
- Opportunity to make a measurable impact in a key growth market
- Chance to work on meaningful problems with cutting-edge ad tech
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) and occasional event-related work outside of regular hours.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Aarki operates in the advertising services industry, focusing on mobile advertising and AI-driven user acquisition and retargeting.
Company Size: Aarki is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Aarki was founded in 2010 and is headquartered in San Francisco, California, with offices across the US, EMEA, and APAC.
Company Description:
- Aarki is an AI company that builds advertising solutions to drive mobile revenue growth
- The platform uses AI to find audiences in a privacy-first world using a massive-scale of contextual bidding signals coupled with proprietary behavioral models
- Aarki has worked with hundreds of advertisers over 14 years and sees 5M ad requests per second from over 10B devices
Company Specialties:
- Mobile Advertising
- Mobile App Marketing
- Programmatic Media
- Multivariate Creative
- Dynamic Creative Optimization
- Mobile App Retargeting
- Mobile App User Acquisition
Company Website: http://www.aarki.com
ASSUMPTION: Aarki's focus on AI-driven advertising solutions sets it apart in the mobile advertising industry.
📊 Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead regional marketing efforts and make a significant impact on the company's growth in China.
Reporting Structure: The Senior Marketing Manager will report directly to the VP of Marketing and work closely with global marketing teams, regional sales leads, and partners.
Work Arrangement: This role is based in Beijing, China, with a flexible work setup that may include remote work options.
Growth Opportunities:
- Potential to expand the role's scope and responsibilities based on performance and company growth
- Opportunity to work with a diverse, global team and gain exposure to different markets and cultures
- Chance to develop skills in AI-driven advertising solutions and mobile app marketing
ASSUMPTION: This role offers significant growth potential for the right candidate, as Aarki continues to expand its presence in China and beyond.
🌍 Location & Work Environment
Office Type: Aarki's Beijing office is a collaborative and dynamic workspace, fostering innovation and performance.
Office Location(s): Beijing, China
Geographic Context:
- Beijing is a major hub for technology and innovation in China, offering a vibrant business environment
- The city is home to numerous tech companies, startups, and industry events, providing ample networking opportunities
- Beijing's rich cultural heritage and historical sites offer a unique blend of traditional and modern experiences
Work Schedule: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) and occasional event-related work outside of regular hours.
ASSUMPTION: Beijing's thriving tech scene and cultural offerings make it an attractive location for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess language skills and cultural fit
- In-depth behavioral interview to discuss marketing strategies and campaign examples
- Final interview with the VP of Marketing to discuss long-term goals and alignment with company vision
Key Assessment Areas:
- Language proficiency in Mandarin and English
- Understanding of the Chinese digital landscape and local marketing trends
- Campaign planning and execution skills
- Cultural awareness and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements in China
- Prepare examples of successful marketing campaigns you've led or contributed to in the region
- Demonstrate your understanding of Aarki's business and the mobile advertising industry
ATS Keywords: B2B Marketing, Digital Landscape, Content Creation, Public Relations, Event Management, Sales Enablement, Campaign Reporting, ROI Analysis, Cross-Functional Collaboration, Fluency in Mandarin, Fluency in English, Self-Starter
ASSUMPTION: Aarki's hiring process is designed to assess candidates' language skills, cultural fit, and marketing expertise, with a focus on regional experience and campaign success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Event management platforms (e.g., Eventbrite, Cvent)
- PR and comms tools (e.g., Muck Rack, Agility PR Solutions)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Aarki values creativity and continuous learning to drive growth and performance
- Performance: The company prioritizes results and data-driven decision-making
- Collaboration: Aarki fosters a team-oriented culture that encourages cross-functional collaboration
Work Style:
- Self-starter: Candidates should be comfortable working autonomously and taking initiative
- Adaptable: Aarki's fast-paced environment requires employees to be flexible and responsive to change
- Data-driven: The company values candidates who can analyze data and make informed decisions
Self-Assessment Questions:
- How do you stay up-to-date with marketing trends and best practices in China?
- Can you provide an example of a successful marketing campaign you've led or contributed to in the region?
- How do you approach working with global teams and partners to drive regional growth?
ASSUMPTION: Aarki's company culture values innovation, performance, and collaboration, with a focus on data-driven decision-making and adaptability.
⚠️ Potential Challenges
- Navigating the unique cultural and regulatory landscape of the Chinese market
- Balancing global strategy with local execution and adaptation
- Managing multiple stakeholders and priorities in a fast-paced, dynamic environment
- Keeping up with the rapidly evolving mobile advertising industry and AI-driven technologies
ASSUMPTION: These challenges can be overcome with a strong understanding of the local market, effective communication and collaboration, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on leading regional marketing efforts in China, requiring deep local knowledge and language proficiency
- This role offers the opportunity to work with cutting-edge AI-driven advertising solutions, setting it apart from traditional marketing positions
- As a senior-level role, this position offers significant growth potential and the chance to make a measurable impact on the company's success in China
ASSUMPTION: This role is unique in its focus on regional marketing in China and its use of AI-driven advertising solutions, offering a compelling opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive brand awareness and growth in China
- Creating original Chinese-language content and managing events and PR efforts to engage local audiences
- Collaborating with global teams to localize content and adapt campaigns for the Chinese market
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Senior Marketing Manager role in China.
❓ Key Questions to Ask During Interview
- How does Aarki approach regional marketing in China, and what are the key priorities for this role?
- Can you describe the team structure and dynamics, and how this role will collaborate with global marketing teams and regional sales leads?
- What are the most significant challenges facing the mobile advertising industry in China, and how does Aarki differentiate itself in this market?
- How does Aarki support the professional development and growth of its employees, particularly in senior roles?
- What is the expected timeline for onboarding and ramping up in this role, and what resources will be available to support success?
ASSUMPTION: These interview questions are designed to assess the company's approach to regional marketing, team dynamics, industry challenges, professional development, and onboarding processes.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements in China
- Prepare examples of successful marketing campaigns you've led or contributed to in the region
- Follow up with Aarki's HR team one week after submission to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
