📌 Core Information
🔹 Job Title: Senior Marketing Manager, ChurchSource
🔹 Company: HarperCollins Publishers
🔹 Location: Grand Rapids, MI (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading marketing campaigns targeting church leaders
- Driving sales and meeting business targets
- Collaborating with various teams for campaign execution
- Analyzing data to inform eCommerce strategy
ASSUMPTION: This role requires a strong background in digital marketing and eCommerce, with a focus on data-driven decision making and cross-channel analytics.
📋 Key Responsibilities
✅ Lead and execute integrated, strategic marketing campaigns to reach pastors and church leaders
✅ Drive sales and ensure business meets net sales and contribution targets
✅ Conceptualize and lead campaign execution, including promotional strategy, title selection, merchandising, and creative vision
✅ Write promotional copy, headlines, and content for eCommerce campaigns
✅ Partner with digital marketing platforms to execute campaigns across email, SMS, social media, and paid marketing
✅ Collaborate with publishing teams to maximize content marketing opportunities
✅ Manage catalog and direct mail project management, including schedule, budget, mailing lists, analysis, creative direction, product selection, and promotions
✅ Coordinate conference sponsorship, including contracts, product orders, display assets, merchandising, promotions, giveaways, signage, and lead collection
✅ Develop, deploy, and analyze performance of seasonal emails and phone scripts used by the ChurchSource sales team
✅ Support strategic vision and planning process to develop and meet KPIs
ASSUMPTION: This role involves managing multiple projects on tight deadlines, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's in marketing, communications, or related field
Experience: 5-6 years of digital marketing experience within an eCommerce setting, ideally with Shopify Plus experience
Required Skills:
- Proven experience in digital marketing, eCommerce, and brand marketing
- Strong analytical skills and data interpretation
- Excellent written and verbal communication skills
- Creative problem-solving and attention to detail
- Proficiency in marketing copywriting and/or copyediting
- Strong organizational and time management skills
- Familiarity with Google Analytics, Canva, and other digital marketing tools
- Familiarity with Airtable, Asana, Jira, or other project management systems
- Familiarity with Shopify or other ecommerce platforms
- Familiarity with CRM systems such as Microsoft Dynamics preferred
Preferred Skills:
- Understanding of the church leadership world and publishing industry
- Experience working with Microsoft Excel
ASSUMPTION: Candidates with a strong understanding of the church leadership world and publishing industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $80,000 per year
Benefits:
- Health Benefits
- Retirement and Savings
- Caregiving Benefits
- Emotional Wellbeing Benefits
- Transportation Benefits
- Elective Benefits
Working Hours: Full-time, with occasional travel required
ASSUMPTION: The salary range provided is a good faith estimate and may be adjusted based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing
Company Size: 1,001-5,000 employees
Founded: 1817
Company Description:
- HarperCollins Publishers is the second-largest consumer book publisher in the world.
- Headquartered in New York, HarperCollins has publishing operations in 15 countries.
- HarperCollins publishes approximately 10,000 new books every year in 16 languages.
Company Specialties:
- Publishing great authors since 1817
Company Website: harpercollins.com
ASSUMPTION: HarperCollins has a rich history and offers a depth of experience that few others can rival, providing a strong foundation for its publishing team.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: This role reports directly to the Director of Marketing, ChurchSource
Work Arrangement: Remote OK, with occasional travel required
Growth Opportunities:
- Potential to grow within the marketing department or explore other roles within HarperCollins
- Opportunity to work on high-impact campaigns and drive business results
- Chance to gain experience in the publishing industry and work with renowned authors
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader publishing industry.
🌍 Location & Work Environment
Office Type: Hybrid (Grand Rapids, MI office with remote work options)
Office Location(s): Grand Rapids, MI
Geographic Context:
- Grand Rapids is the second-largest city in Michigan, with a population of approximately 198,000
- The city is known for its vibrant arts scene, beautiful parks, and numerous breweries
- Grand Rapids has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, with occasional travel required
ASSUMPTION: The hybrid work arrangement allows for flexibility and a balance between in-office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Director of Marketing, ChurchSource
Key Assessment Areas:
- Digital marketing and eCommerce experience
- Analytical skills and data interpretation
- Communication and creative problem-solving skills
- Alignment with HarperCollins' company values and culture
Application Tips:
- Highlight relevant digital marketing and eCommerce experience in your resume
- Tailor your cover letter to demonstrate your understanding of the church leadership world and publishing industry
- Prepare examples of your marketing copywriting and/or copyediting skills
ATS Keywords: Digital Marketing, eCommerce, Brand Marketing, Campaign Development, Analytics, Communication, Creative Problem Solving, Time Management, Organizational Skills, Email Marketing, Social Media Marketing, Performance Marketing, Content Marketing, Data Interpretation, Sales Strategy
ASSUMPTION: HarperCollins uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Google Analytics
- Canva
- Airtable, Asana, Jira, or other project management systems
- Shopify or other ecommerce platforms
- Microsoft Dynamics (CRM)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Publishing great authors since 1817
- Commitment to diversity, equity, and inclusion
- Focus on innovation and continuous improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong understanding of the church leadership world and publishing industry?
- Are you comfortable working with data and using it to inform eCommerce strategy?
- Do you thrive in a collaborative, team-oriented environment?
ASSUMPTION: HarperCollins values candidates who align with their commitment to diversity, equity, and inclusion, and who can thrive in a collaborative, data-driven environment.
⚠️ Potential Challenges
- Managing multiple projects on tight deadlines
- Working with a diverse range of teams and stakeholders
- Occasional travel requirements
- Keeping up with industry trends and best practices in digital marketing and eCommerce
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to communication and collaboration.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Senior eCommerce Manager, but with a focus on the publishing industry and church leadership world
- HarperCollins offers a unique opportunity to work with renowned authors and gain experience in the publishing industry
- This role offers potential for growth and development within the marketing department and the broader publishing industry
ASSUMPTION: Candidates should consider how their skills and experience align with the unique aspects of this role and the publishing industry.
📝 Sample Projects
- Developing and executing a marketing campaign for a new book release, targeting church leaders
- Analyzing campaign performance data to inform future marketing strategies
- Collaborating with publishing teams to maximize content marketing opportunities with key authors
ASSUMPTION: These sample projects illustrate the range of responsibilities and the importance of data-driven decision making in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does HarperCollins support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does HarperCollins approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the most challenging aspects of working in the publishing industry, and how does HarperCollins address them?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing and eCommerce experience
- Write a cover letter demonstrating your understanding of the church leadership world and publishing industry
- Prepare examples of your marketing copywriting and/or copyediting skills
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
