Senior Marketing Manager, Commercial

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Commercial

🔹 Company: GWA Group

🔹 Location: North Sydney, New South Wales, Australia

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Leading marketing direction across key commercial customer channels
• Developing strategies to grow availability, visibility, and conversion
• Collaborating with various teams to deliver customer-led go-to-market strategies
• Tracking and reporting outcomes such as sales performance and campaign ROI

ASSUMPTION: This role requires a strategic mindset, strong commercial acumen, and excellent stakeholder management skills to succeed.

📋 Key Responsibilities

✅ Lead marketing plans for major B2B customers and industry partners, turning insights into strategic actions

✅ Develop playbooks and customer segment value propositions to win across the funnel

✅ Collaborate with Sales, Category, and Marketing teams to deliver customer-led go-to-market strategies

✅ Own the activation calendar—promotions, digital campaigns, trade events, and more

✅ Guide compelling sales tools and communications via Dynamics 365 and other platforms

✅ Champion category management, including oversight of our plumber-focused bundles and spares

✅ Represent the segments accountable for across pricing, NPD, and product lifecycle initiatives

✅ Track and report outcomes—sales performance, customer engagement, campaign ROI, and tender success

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Degree in Marketing or Commerce

Experience: 10+ years in B2B marketing or category leadership

Required Skills:

• Strong commercial acumen and understanding of customer journeys in trade or commercial sectors
• Essential Microsoft 360 skills and ability to write campaign content
• Proven success in product, portfolio, and campaign management
• Confident working in fast-paced, agile, and sales-led environments
• Excellent stakeholder, planning, and communication skills

Preferred Skills:

• Experience with Dynamics 365
• Knowledge of the plumbing or building materials industry

ASSUMPTION: Candidates with a strong B2B marketing background and relevant industry experience are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: AU$150,000 - AU$180,000 per annum (based on experience and qualifications)

Benefits:

• Hybrid working options
• Competitive remuneration and bonus structures
• Immersive onboarding program
• Learning & Development programs
• Great Rewards program
• Bathrooms & More program
• Volunteer and Community Service Leave
• Option to purchase additional annual leave
• Novated leasing options
• Health & Wellbeing Services
• Annual flu vaccinations
• Medibank Health Insurance discounts

Working Hours: Full-time, 37.5 hours per week with flexible working arrangements

ASSUMPTION: The salary range is estimated based on market rates for similar roles in the Australian market.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale Building Materials

Company Size: 501-1,000 employees

Founded: 1886

Company Description:

• GWA Group is a leading Australian and New Zealand company with a rich heritage in the building industry
• Known for iconic brands such as Caroma, Methven, and Clark
• Dedicated to water sustainability, customer-first values, and community engagement

Company Specialties:

• Bathroom & Kitchens

Company Website: http://www.gwagroup.com.au/

ASSUMPTION: GWA Group's extensive industry experience and commitment to sustainability make it an attractive employer for like-minded professionals.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the Group GM, Marketing, with one direct report

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Potential to shape the marketing approach for one of Australia’s leading B2B brands
• Collaboration with a collaborative, outcomes-driven team
• Opportunities to learn and grow through Learning & Development programs

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's commercial marketing efforts and grow both personally and professionally.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): North Sydney, New South Wales, Australia

Geographic Context:

• North Sydney is a vibrant, multicultural suburb located on the northern shore of Sydney Harbour
• Close to public transportation, shopping, and dining options
• Offers a mix of urban and coastal living

Work Schedule: Full-time, 37.5 hours per week with flexible working arrangements

ASSUMPTION: The North Sydney office provides a supportive and collaborative work environment that fosters innovation and customer focus.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the leadership team

Key Assessment Areas:

• Strategic thinking and commercial acumen
• Customer insight and understanding of customer journeys
• Stakeholder management and communication skills
• Campaign management and execution skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Demonstrate your understanding of the role and the company's values
• Prepare examples of successful marketing campaigns or projects you've led

ATS Keywords: B2B marketing, commercial growth, marketing strategy, sales collaboration, digital campaigns, category management, stakeholder management, Microsoft 360, product management, portfolio management, campaign management, planning skills, agile environment, commercial acumen

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to demonstrate their fit for the role and the company's culture.

🛠️ Tools & Technologies

• Microsoft 360
• Dynamics 365
• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software

ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• We are One Team
• We are Customer Focused
• We Care for Each Other

Work Style:

• Collaborative and outcomes-driven
• Innovative and customer-focused
• Supportive and inclusive

Self-Assessment Questions:

• Do you thrive in a collaborative, fast-paced environment?
• Are you passionate about delivering exceptional customer experiences?
• Do you embrace a culture of care and support the growth of your colleagues?

ASSUMPTION: Candidates who align with GWA Group's cultural pillars and work style are likely to be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Balancing strategic planning with hands-on execution
• Adapting to a fast-paced, agile environment
• Working across diverse B2B customer segments

ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on commercial customer channels and cross-functional collaboration
• Similar roles in other industries may have different customer segments and market dynamics
• Career progression in this role could lead to broader marketing leadership or commercial roles

ASSUMPTION: Candidates should research similar roles in the industry and consider how their skills and experiences align with the unique aspects of this position.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch
• Conducting customer segmentation research and creating targeted value propositions
• Managing a trade event or conference, including logistics, speaker management, and follow-up

ASSUMPTION: These sample projects demonstrate the range of responsibilities and strategic focus required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the company?
• What are the key priorities for the first 90 days in this role?
• How does the company support the growth and development of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does the company measure the success of its marketing efforts, and how will this role contribute to those metrics?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.