Senior Marketing Manager, Commercial Innovation and Portfolio Strategy (Hybrid - New York)

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📌 Core Information

🔹 Job Title: Senior Marketing Manager, Commercial Innovation and Portfolio Strategy (Hybrid - New York)

🔹 Company: Olaplex

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Personal Care Product Manufacturing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Stewarding the entire commercial innovation process from ideation to commercialization.
• Reporting to the Vice President of Innovation and playing a key role in strategic brand alignment.
• Driving long-term brand profitability through cross-functional collaboration.
• Balancing analytical skills with creativity to execute strategic projects.

ASSUMPTION: This role is likely integral to developing new product portfolios and maintaining line extensions to meet evolving market trends. The hybrid nature suggests flexibility and on-site presence for direct collaboration.

📋 Key Responsibilities

✅ Lead the portfolio strategy, evaluating product performance, and making recommendations for portfolio rationalization.

✅ Drive the commercial innovation strategy, managing promotional sets and ensuring brand consistency.

✅ Conduct market and competitive analysis to support brand planning and differentiation.

✅ Collaborate cross-functionally with the project management and creative teams.

ASSUMPTION: The role requires someone adept at handling both strategic and operational tasks and possesses strong interpersonal skills for cross-departmental collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or related field; an advanced degree is a plus.

Experience: 8+ years in brand management, marketing, or product development within the beauty industry.

Required Skills:

• Brand Management
• Strategic Thinking
• Analytical Skills

Preferred Skills:

• Experience in global and local marketing teams
• High proficiency in Microsoft Office Suite or G-Suite platforms

ASSUMPTION: Preference for candidates with extensive beauty industry experience suggests this role demands familiarity with unique industry challenges and consumer behavior insights.

💰 Compensation & Benefits

Salary Range: $135,000 - $140,000 annually, with eligibility for an annual bonus.

Benefits:

• Competitive compensation and work/life balance through flexible PTO and holidays
• Comprehensive medical, dental, and vision coverage for employees and families
• Professional development reimbursement program

Working Hours: 40 hours per week; hybrid arrangement with flexible scheduling options

ASSUMPTION: The salary and benefits package is competitive within the personal care product industry, suggesting Olaplex's commitment to attracting top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing

Company Size: 201-500 employees, suggesting a mid-sized organization with potential for impact and visibility.

Founded: 2014, indicating a relatively young but rapidly growing company.

Company Description:

• Innovative leader in hair care, specializing in bond-building technology.
• Focus on science-driven product development.
• Cultural emphasis on diversity, equity, and inclusion.

Company Specialties:

• Hair care technology
• Professional stylist insights
• Molecular-level product innovation

Company Website: http://www.olaplex.com

ASSUMPTION: Given its founding year and industry position, Olaplex likely emphasizes agility and innovation, which may appeal to professionals seeking a dynamic work environment.

📊 Role Analysis

Career Level: Senior-level position with strategic influence and leadership opportunities.

Reporting Structure: Reports directly to the Vice President of Innovation.

Work Arrangement: Hybrid model suggests a blend of remote flexibility and on-site collaboration.

Growth Opportunities:

• Potential for upward mobility into executive roles
• Exposure to diverse marketing challenges in a fast-evolving industry
• Engagement in global product launches and branding strategies

ASSUMPTION: Growth opportunities are substantial for proactive, strategic thinkers eager to make impactful contributions within a company focused on transformative innovation.

🌍 Location & Work Environment

Office Type: Corporate office environment with collaborative spaces

Office Location(s): Primary office located at 432 Park Ave S, New York, NY 10016, US

Geographic Context:

• Located in a major business district offering networking opportunities
• Access to a range of cultural and recreational amenities in New York City
• Proximity to industry-related events and professional gatherings

Work Schedule: Full-time Monday through Friday with potential for project-related adjustments

ASSUMPTION: The New York location might appeal to candidates looking for career growth in a vibrant and culturally rich metropolitan setting.

💼 Interview & Application Insights

Typical Process:

• Initial application screening and resume review
• First round phone or video interview with HR
• Subsequent in-depth meetings with hiring manager and key team members

Key Assessment Areas:

• Strategic problem-solving abilities and creativity
• Leadership potential and team collaboration skills
• Proven track record in managing complex projects

Application Tips:

• Highlight experience in beauty product development and marketing strategy
• Showcase innovative ideas applied in past roles
• Prepare to discuss specific examples of analytical and creative balance

ATS Keywords: Brand Management, Commercial Innovation, Portfolio Strategy, Market Insights

ASSUMPTION: Given the seniority of this role, expect a robust, multi-stage interview process aimed at evaluating both technical and leadership competencies.

🛠️ Tools & Technologies

• Microsoft Office Suite (especially Excel and PowerPoint)
• G-Suite platforms for collaboration
• Market research tools and analytics platforms

ASSUMPTION: Proficiency in data analysis and presentation tools will be critical for success in evaluating market trends and communicating strategic insights.

👔 Cultural Fit Considerations

Company Values:

• Diversity, equity, and inclusion
• Commitment to innovation and collaboration
• Focus on professional growth and development

Work Style:

• Proactive and self-motivated with an entrepreneurial mindset
• Collaborative and team-oriented approach
• Adaptable to fast-paced and dynamic work environments

Self-Assessment Questions:

• Can you describe a time you led a successful marketing innovation?
• How do you balance creative ideas with analytical data?
• What strategies do you use to ensure cross-functional team alignment?

ASSUMPTION: Success in this role will likely depend on one's ability to seamlessly integrate with a diverse team and contribute to a culture of growth and mutual respect.

⚠️ Potential Challenges

• Navigating the complexities of a hybrid work model
• Managing multiple high-stakes projects simultaneously
• Adapting to rapid industry changes and innovations
• Balancing strategic oversight with detailed execution

ASSUMPTION: Candidates should be prepared to address both strategic and operational challenges, with an emphasis on agility and resourcefulness.

📈 Similar Roles Comparison

• Roles in rapidly growing companies may demand greater innovation and flexibility.
• Compared to similar positions, this role offers significant strategic influence and visibility.
• Opportunities for global market exposure are noteworthy among comparable roles.

ASSUMPTION: Similar roles in other companies may not offer the same depth of innovation focus or direct impact on brand evolution strategy.

📝 Sample Projects

• Development and launch of a global promotional kit
• Market penetration strategy for a new product line
• Comprehensive portfolio analysis to streamline SKUs

ASSUMPTION: Sample projects illustrate the type of strategic and creative challenges candidates may be expected to tackle.

❓ Key Questions to Ask During Interview

• What are the current strategic priorities for your team?
• How does Olaplex define success in this role?
• Can you describe the team’s approach to innovation?
• What opportunities exist for professional development?
• How does the company measure the impact of marketing initiatives?

ASSUMPTION: These questions help to assess cultural fit, role expectations, and alignment with the company's strategic vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Olaplex careers page.
• Prepare a detailed resume highlighting relevant experience.
• Include a cover letter discussing your specific interest in this role.
• Be ready for initial phone interviews with HR representatives.
• Follow up with thank you notes post-interview.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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