📌 Core Information
🔹 Job Title: Senior Marketing Manager, CommSec
🔹 Company: Commonwealth Bank
🔹 Location: Sydney CBD Area
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for CommSec to drive brand awareness, acquisition, and engagement.
- Leading a small team and collaborating with cross-functional teams to deliver customer-centric marketing initiatives.
- Building insights-driven marketing initiatives for relevant growth segments and exploring cross-sell opportunities.
- Optimizing CommSec content strategy and using customer and marketing insights to inform product development.
ASSUMPTION: This role requires a strategic mindset, strong stakeholder management skills, and a deep understanding of investing segments and audiences.
📋 Key Responsibilities
✅ Manage the ongoing marketing strategy for CommSec to drive brand awareness, acquisition, and engagement.
✅ Build marketing initiatives for relevant growth segments, informed by insights and positioning products and services for customer needs.
✅ Implement and optimize CommSec content strategy to build audience base and scale distribution of content.
✅ Explore and activate cross-sell opportunities across CBA’s customer bases.
✅ Use customer and marketing insights to inform new product development and proposition optimization.
✅ Lead cross-functional teams to develop go-to-market plans and customer communications strategies to meet business and customer objectives.
ASSUMPTION: This role involves a high degree of collaboration and stakeholder engagement, requiring strong communication and leadership skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5-10 years of experience in marketing, with a focus on financial services or related industries.
Required Skills:
- Highly strategic experience designing customer value propositions.
- Strong knowledge and experience working with investing segments and audiences.
- Insight-driven with ability to use data to tell stories and connect marketing initiatives to business opportunities.
- Strong stakeholder management skills, with experience engaging at an executive level.
- Brand management experience.
- Experience in developing audience-led content strategies.
- Strong business acumen and understanding of ROI/ROMI and campaign metrics, including budget management.
- Creative thinker with problem-solving/growth mindset.
- Experience leading cross-functional virtual teams.
Preferred Skills:
- Experience in social media strategy and management.
- Experience working in agile ways of working.
ASSUMPTION: Candidates with experience in financial services or related industries, and a proven track record of driving marketing success, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: AUD 150,000 - 180,000 per annum (based on industry standards for a Senior Marketing Manager role in Sydney)
Benefits:
- Flexible work arrangements, including hybrid work options.
- Competitive salary and benefits package.
- Opportunities for professional development and career progression.
- Employee discounts on banking and financial services.
Working Hours: Full-time position with standard banking hours (Monday to Friday, 9:00 AM to 5:00 PM).
ASSUMPTION: Salary range is estimated based on industry standards for similar roles in Sydney. Actual salary may vary depending on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Commonwealth Bank is Australia's leading provider of financial services, offering a wide range of products and services to consumers, businesses, and institutions.
Company Size: 10,001+ employees. As a large organization, Commonwealth Bank offers numerous opportunities for career growth and development.
Founded: 1911. With over a century of experience, Commonwealth Bank has a strong track record of innovation and customer focus.
Company Description:
- Australia’s leading provider of financial services.
- Offers a full range of financial services, including retail, premium, business, and institutional banking, funds management, superannuation, insurance, investment, and sharebroking products and services.
- Emphasizes customer-centricity and innovation in its approach to financial services.
Company Specialties:
- Retail Banking.
- Business Banking.
- Wealth Management.
- Insurance.
Company Website: http://www.commbank.com.au/
ASSUMPTION: Commonwealth Bank's large size and extensive range of services provide numerous opportunities for career growth and development within the marketing function.
📊 Role Analysis
Career Level: Senior. This role is suitable for experienced marketing professionals looking to take on a leadership role and drive strategic marketing initiatives.
Reporting Structure: Reports directly to the Chapter Lead - CommSec, Wealth & Private Marketing, and leads a small team of indirect reports.
Work Arrangement: Hybrid (2 days in office). This role offers a flexible work arrangement, allowing employees to balance remote work with in-office collaboration.
Growth Opportunities:
- Progression to a more senior marketing role within the organization.
- Expansion of responsibilities to cover additional products or services within the CommSec portfolio.
- Opportunities to work on high-impact projects and initiatives, driving business growth and customer engagement.
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing function at Commonwealth Bank.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the Sydney CBD.
Office Location(s): 11 Harbour Street, Sydney NSW 2000
Geographic Context:
- Sydney is Australia's largest city and a major financial hub, offering a vibrant and dynamic work environment.
- The Sydney CBD is home to numerous financial services firms and offers easy access to public transportation, shopping, and dining options.
- The office is located in the heart of the CBD, providing a central location for employees.
Work Schedule: Standard banking hours (Monday to Friday, 9:00 AM to 5:00 PM), with flexibility to work from home up to 3 days per week.
ASSUMPTION: The Sydney CBD location offers a vibrant and dynamic work environment, with numerous opportunities for networking and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the hiring manager.
- In-depth interview with the hiring manager and other stakeholders.
- Final interview with the Chapter Lead - CommSec, Wealth & Private Marketing.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Stakeholder management and communication skills.
- Understanding of financial services and investing segments.
- Experience with marketing strategy development and execution.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the financial services industry and investing segments in your application materials.
- Prepare examples of your marketing strategy development and execution experience to discuss during the interview.
ATS Keywords: Marketing strategy, customer value propositions, investing segments, stakeholder management, brand management, content strategy, cross-sell opportunities, product development, go-to-market plans, customer engagement, business acumen, ROI/ROMI, campaign metrics, agile ways of working, virtual teams.
ASSUMPTION: Commonwealth Bank's application process is designed to assess candidates' strategic thinking, communication skills, and relevant experience for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Marketing automation platforms (e.g., Marketo, Adobe Campaign).
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics).
- Data analysis and visualization tools (e.g., Tableau, Power BI).
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation platforms, as well as familiarity with CRM systems and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused.
- Collaborative.
- Accountable.
- Inclusive.
Work Style:
- Collaborative and team-oriented.
- Data-driven and analytical.
- Agile and adaptable.
- Customer-centric.
Self-Assessment Questions:
- Do you have a proven track record of driving marketing success in a financial services or related industry?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you thrive in an agile, adaptable work setting?
- Are you passionate about delivering exceptional customer experiences?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Commonwealth Bank's values and work style, as well as a passion for delivering exceptional customer experiences.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities.
- Working in a fast-paced, dynamic environment with tight deadlines.
- Balancing remote work and in-office collaboration effectively.
- Adapting to changes in the financial services industry and regulatory environment.
ASSUMPTION: These challenges are inherent to working in a senior marketing role within a large financial services organization and can be managed effectively by a strong, experienced candidate.
📈 Similar Roles Comparison
- This role is similar to other senior marketing manager positions within financial services organizations, but with a specific focus on the CommSec product suite.
- Compared to other senior marketing roles, this position offers a unique opportunity to work on a high-profile, customer-centric product within a large, established organization.
- Career progression opportunities may vary depending on the organization's structure and growth prospects.
ASSUMPTION: This role offers a unique combination of strategic marketing experience, customer focus, and organizational scale, making it an attractive opportunity for experienced marketing professionals.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new CommSec product or service offering.
- Optimizing CommSec's content strategy to improve audience engagement and drive customer acquisition.
- Identifying and capitalizing on cross-sell opportunities across CBA's customer bases to drive business growth.
ASSUMPTION: These sample projects illustrate the strategic, customer-focused nature of the role and the opportunity to drive meaningful business impact.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for CommSec and how this role will contribute to its evolution?
- How does this role collaborate with other teams within the Consumer Marketing CoE and the broader organization?
- What are the key priorities for this role in the first 90 days?
- How does Commonwealth Bank support the professional development and career growth of its marketing employees?
- What is the expected timeline for reviewing and approving marketing initiatives, and how is this process managed?
ASSUMPTION: These questions are designed to provide insight into the role's strategic focus, collaborative nature, and opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Sidekick (if you're an internal applicant) or the job posting link (if you're an external applicant).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your marketing strategy development and execution experience to discuss during the interview.
- If you're an internal applicant, consider reaching out to the hiring manager or HR Direct for additional insights into the role and application process.
- Follow up with the hiring manager or HR Direct one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
