📌 Core Information
🔹 Job Title: Senior Marketing Manager - Community Engagement Manager
🔹 Company: GetYourGuide
🔹 Location: Berlin, Germany
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a multi-channel engagement strategy for the creator community
- Managing communication channels and driving engagement
- Collaborating with product teams to build community features
- Tracking and analyzing community metrics for continuous improvement
ASSUMPTION: This role requires a strategic thinker with hands-on experience in content marketing, social media management, and community engagement. The ideal candidate will have a strong analytical mindset and excellent project management skills.
📋 Key Responsibilities
✅ Design and execute a multi-channel engagement strategy (email, CRM, social, events) tailored to acquisition, onboarding, activation, and retention phases of the user journey
✅ Define and own the value proposition and messaging for our creator community across audience segments (nano, micro, and mid-tier creators)
✅ Craft and optimize the messaging across the user journey—from social follower to active community member
✅ Lead the CRM strategy and execution, ensuring personalized and impactful communication throughout the creator lifecycle
✅ Collaborate with Product teams to build community features that balance creator needs with business goals
✅ Track, analyze, and report on core community metrics including activation, retention, and churn across different regions
✅ Steer the communication and channel strategy, creating compelling content
✅ Manage the community Instagram and TikTok accounts, including editorial planning, creative production, and performance optimization
✅ Test and refine messaging and formats to maximize reach, engagement, and conversion
✅ Own and track core KPIs such as follower growth, follower to member conversion, impressions, CPM and CPE. Use these insights to refine strategies
ASSUMPTION: The role involves a mix of strategic planning and hands-on execution, requiring a candidate who can balance both long-term vision and day-to-day tasks.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years in content marketing and/or social media management
Required Skills:
- Proven experience in growing and managing social media channels, especially Instagram and TikTok (YouTube is a plus)
- Demonstrated experience in developing engagement strategies for online communities
- Experience planning and executing CRM campaigns (using Braze, HubSpot or similar CRM solutions)
- Strong analytical mindset and proficiency in interpreting performance data to inform decisions
- Excellent project and stakeholder management skills; able to lead cross-functional initiatives with multiple collaborators
Preferred Skills:
- Experience working in product marketing or on community-led products
ASSUMPTION: The required skills are essential for success in this role, as they align with the key responsibilities and the nature of the industry.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on market research and company size)
Benefits:
- Invest in your development with an annual personal growth budget
- Enjoy flexibility with a hybrid work-from-home and telecommuting policy
- Save on transportation costs with discounted public transportation tickets
- Support your loved ones with generous maternity and paternity leave policies
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Online Travel and Tours
Company Size: Medium (501-1,000 employees)
Founded: 2009
Company Description:
- GetYourGuide is a leading global online marketplace for travel experiences
- Offers a wide range of tours, activities, and attraction tickets
- Headquartered in Berlin with offices in Zurich and Rome
Company Specialties:
- Online Travel
- Tours
- Attractions & Local Activities
- Tourism
- E-commerce
- Technology
- Engineering
- Sales Management
- Account Management
- Marketing
- Hospitality Industry
- Travel Experiences
Company Website: getyourguide.careers
ASSUMPTION: GetYourGuide is a well-established company in the online travel industry, with a strong focus on technology and marketing.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Community Engagement
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential to grow into a leadership role within the community engagement team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and an annual personal growth budget
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the community engagement team.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Sonnenburger Straße 73, Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The office is located in the trendy neighborhood of Wedding, with easy access to public transportation
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
Work Schedule: Flexible hours with a focus on results and productivity
ASSUMPTION: The work environment at GetYourGuide is collaborative and dynamic, with a strong focus on results and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Head of Community Engagement
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical mindset and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience in content marketing, social media management, and community engagement
- Demonstrate your understanding of the creator economy and the challenges faced by influencers and creators
- Showcase your ability to analyze data and make data-driven decisions
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Content Marketing, Social Media Management, Community Engagement, CRM Campaigns, Analytical Skills, Project Management, Stakeholder Management, Instagram, TikTok, YouTube, Data Interpretation, Messaging Optimization, Content Strategy, Performance Optimization, Creator Economy, Communication
ASSUMPTION: The application process at GetYourGuide is thorough and comprehensive, with a strong focus on cultural fit and alignment with company values.
🛠️ Tools & Technologies
- HubSpot (CRM)
- Hootsuite (Social Media Management)
- Google Analytics (Web Analytics)
- Asana (Project Management)
ASSUMPTION: The required tools and technologies are industry-standard and widely used in the marketing and community engagement fields.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Passionate
Work Style:
- Results-oriented
- Dynamic and fast-paced
- Collaborative and team-focused
- Data-driven and analytical
Self-Assessment Questions:
- Do you have a proven track record of growing and managing social media channels, especially Instagram and TikTok?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you have a strong analytical mindset and the ability to interpret performance data to inform decisions?
ASSUMPTION: GetYourGuide values a customer-centric, data-driven, and collaborative work environment, with a strong focus on innovation and passion.
⚠️ Potential Challenges
- Managing a large and diverse creator community with varying needs and expectations
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing the needs of creators with business goals and objectives
- Ensuring consistent and high-quality communication across multiple channels and platforms
ASSUMPTION: The role presents unique challenges that require a strategic and adaptable approach, with a strong focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on the creator community within the online travel industry
- Similar roles in other industries may have a broader focus on customer engagement or community management
- Career progression in this role may lead to leadership positions within the community engagement team or related fields
ASSUMPTION: This role is unique in its focus on the creator community within the online travel industry, offering a unique set of challenges and opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a multi-channel engagement strategy for a new creator community
- Managing a social media campaign to promote a new product or service offering
- Collaborating with product teams to build community features that balance creator needs with business goals
ASSUMPTION: These sample projects are representative of the types of initiatives the ideal candidate may have led in previous roles, demonstrating their skills and experience in content marketing, social media management, and community engagement.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the creator community and the key challenges facing the team?
- How does the team collaborate with product and other departments to build and improve community features?
- What are the key performance indicators (KPIs) used to measure the success of the community engagement strategy?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping the candidate make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the official job posting
- Tailor your resume and cover letter to highlight your relevant skills and experiences in content marketing, social media management, and community engagement
- Prepare examples of your previous work, demonstrating your ability to develop and execute engagement strategies, manage social media channels, and analyze performance data
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
