📌 Core Information
📌 Core Information
🔹 Job Title: Senior Marketing Manager, Cornerstone
🔹 Company: The Random House Group Limited
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days a week in the London office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns for Cornerstone books and authors
- Managing key author brands and creating year-round brand strategies
- Collaborating with designers, copywriters, and media agencies to create engaging campaigns
- Providing insights and feedback on acquisitions and leading on pitch documents
- Working with authors and public figures to create content strategies for social channels
ASSUMPTION: This role requires a high level of creativity, organization, and communication skills. It involves working with multiple stakeholders and managing concurrent campaigns.
📋 Key Responsibilities
Campaign Development & Execution:
- Devising and implementing marketing campaigns for Cornerstone books and authors
- Managing key author brands and creating year-round brand strategies
- Briefing designers and writing copy for campaign creative and consumer messaging
- Working with media agencies to build well-targeted campaigns and analyze performance
Acquisition Support & Content Strategy:
- Providing insights and feedback on acquisitions and leading on pitch documents
- Devising content strategy for social channels in partnership with authors and public figures
ASSUMPTION: This role involves a high level of responsibility and requires strong project management skills.
🎯 Required Qualifications
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven track record in marketing, ideally within the publishing industry
Required Skills:
- Proven experience in developing and executing marketing campaigns
- Excellent knowledge of new media, audience trends, and online communities
- Highly organized with excellent time management skills
- Strong communication skills, both written and verbal
- Ability to work collaboratively with colleagues and external stakeholders
- Proficient in using marketing tools and software
Preferred Skills:
- Experience working with authors and public figures
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong understanding of the publishing industry and be comfortable working in a fast-paced environment.
💰 Compensation & Benefits
💰 Compensation & Benefits
Salary Range: £42,000 - £47,000 per year, dependent on skills and experience
Benefits:
- Bonus and benefits package
- Hybrid working arrangement (3 days a week in the London office)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for a senior marketing role in London. The benefits package may include health insurance, pension contributions, and other perks.
📌 Applicant Insights
📌 Applicant Insights
🔍 Company Context
Industry: Publishing
Company Size: Large (201-500 employees)
Founded: 1935 (Penguin Random House, predecessor companies)
Company Description:
- Penguin Random House is a global publishing company with a rich history and a strong presence in the UK
- The company is home to numerous imprints, including Cornerstone, which is seeking a Senior Marketing Manager
- Penguin Random House publishes a wide range of genres and categories, from commercial fiction to literary non-fiction
Company Specialties:
- Publishing
- Marketing
- Brand management
- Content creation
Company Website: Penguin Random House UK
ASSUMPTION: Penguin Random House is a well-established company with a strong brand and a significant market share in the publishing industry. It offers a dynamic and collaborative work environment.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: Reports directly to the Marketing Director for Cornerstone
Work Arrangement: Hybrid (3 days a week in the London office)
Growth Opportunities:
- Potential to work on high-profile campaigns and brands
- Opportunity to gain experience in a large publishing house and work with renowned authors
- Possibility to progress within the marketing team or explore other roles within the company
ASSUMPTION: This role offers a high level of responsibility and the opportunity to work on significant projects. It also provides a platform to grow within the company.
🌍 Location & Work Environment
Office Type: Hybrid (3 days a week in the London office)
Office Location(s): Embassy Gardens, London
Geographic Context:
- London is a vibrant, multicultural city with a rich literary history
- The city offers a wide range of cultural attractions, entertainment, and dining options
- London is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week), with flexible hours available
ASSUMPTION: London offers a dynamic and stimulating work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing director
- Offer and onboarding
Key Assessment Areas:
- Campaign development and execution
- Brand management and strategy
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your CV and cover letter to highlight relevant skills and experiences
- Prepare examples of successful marketing campaigns you've worked on
- Research the company and the role to demonstrate your understanding and enthusiasm
- Practice common interview questions and be prepared to discuss your approach to marketing
ATS Keywords: Marketing Campaigns, Brand Strategy, Audience Insight, Digital Advertising, Communication Skills, Time Management, Content Strategy, Collaboration, Creativity, Analytical Skills, Project Management, Freelancer Management, Diversity of Thought, Innovation, Social Media, Copywriting
ASSUMPTION: The interview process will focus on assessing your marketing skills, experience, and cultural fit with the company.
🛠 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Diversity
- Innovation
Work Style:
- Dynamic and fast-paced
- Collaborative and inclusive
- Focused on results and continuous improvement
Self-Assessment Questions:
- How do you approach working with authors and public figures to create engaging content?
- How do you balance working on multiple campaigns simultaneously and meeting deadlines?
- How do you incorporate diversity of thought and innovation into your marketing strategies?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and be open to learning and adapting their approach based on feedback.
🛠 Potential Challenges
- Managing multiple campaigns simultaneously and meeting deadlines
- Working with demanding authors and external stakeholders
- Adapting to changes in the publishing industry and market trends
- Balancing commercial and literary titles in marketing strategies
ASSUMPTION: These challenges require strong project management skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is more focused on brand management and campaign execution than strategy development
- It requires a higher level of creativity and communication skills than roles focused on data analysis
- Career progression may involve moving into a more strategic role or exploring other areas within the company
ASSUMPTION: This role offers a unique blend of brand management, campaign execution, and strategic input, providing a well-rounded marketing experience.
📝 Sample Projects
- Developing and executing a marketing campaign for a new crime thriller release, including social media content, advertising, and event planning
- Creating a long-term brand strategy for an established author, including audience segmentation, content creation, and channel management
- Managing a high-profile book launch event, including speaker coordination, venue logistics, and media outreach
ASSUMPTION: These projects demonstrate the range of responsibilities and the level of detail required for this role.
💡 Key Questions to Ask During Interview
- How does the marketing team collaborate with other departments, such as editorial and sales?
- What are the key priorities for the first 90 days in this role?
- How does the company support work-life balance for its employees?
- What opportunities are there for professional development and growth within the marketing team?
- How does the company approach diversity, equity, and inclusion in its publishing and marketing efforts?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company's culture.
📌 Next Steps for Applicants
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your CV and cover letter to highlight your relevant skills and experiences
- Prepare a brief on a recent title campaign that you admired for its effectiveness or creativity
- Plan to follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
