📌 Core Information
🔹 Job Title: Senior Marketing Manager (Creator Community)
🔹 Company: GetYourGuide
🔹 Location: Berlin, Germany
🔹 Job Type: Hybrid (4 days on-site, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Berlin-based with flexibility)
🚀 Job Overview
Key aspects of this role include:
- Leading the positioning, messaging, and lifecycle communication for GetYourGuide's fast-growing travel creator community.
- Treating the creator community as a product, identifying and understanding audience segments, driving acquisition, and crafting personalized messaging.
- Collaborating cross-functionally to develop strategic campaigns that enhance the community offering for both potential and existing members.
- Managing lifecycle marketing strategies and content across owned channels (CRM and social).
- Analyzing and optimizing campaign performance using data to inform content and targeting decisions.
ASSUMPTION: This role requires a strong background in product marketing, lifecycle marketing, or creator/influencer marketing, with a proven track record of segmenting audiences and optimizing value propositions.
📋 Key Responsibilities
✅ Define and own the value proposition and messaging for the creator community across audience segments (nano, micro, and mid-tier creators).
✅ Craft and optimize messaging across the user journey, from social follower to active community member.
✅ Develop a communication strategy that scales across geographies and tiers, focused on creator needs and behavior.
✅ Translate community insights and feedback into refined positioning, product features, and marketing content.
✅ Design and execute a multi-channel engagement strategy (email, CRM, social, events) tailored to acquisition, onboarding, activation, and retention phases.
✅ Drive lifecycle campaigns to move creators through the funnel, improving conversion rates from follower to active member.
✅ Create campaigns that highlight the benefits, tools, and success stories within the community to reinforce value and foster advocacy.
✅ Manage the community Instagram and TikTok accounts, including editorial planning and creative production.
✅ Analyze and optimize campaign performance, using data to inform content and targeting decisions.
✅ Own and track KPIs including conversion rates, onboarding activation, engagement levels, and community retention.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 4+ years of experience in product marketing, lifecycle marketing, or creator/influencer marketing.
Required Skills:
- Proven track record of segmenting audiences to improve product adoption and conversion rates.
- Proven experience managing lifecycle marketing strategies and content across owned channels (CRM and social).
- Strong analytical skills; comfortable owning KPIs and using data to optimize campaigns and messaging.
- Experience with tools like HubSpot, Braze, or similar CRM platforms.
- Exceptional communication and project management skills with the ability to lead cross-functional initiatives.
Preferred Skills:
- Experience working in the creator economy or on community-led products.
ASSUMPTION: While not explicitly stated, proficiency in German may be beneficial for this role due to the Berlin-based location and potential interactions with local creators.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a Senior Marketing Manager in Berlin with 5-10 years of experience).
Benefits:
- Invest in your development with an annual personal growth budget.
- Enjoy flexibility with a hybrid work-from-home and telecommuting policy (4 days on-site, 1 day remote).
- Save on transportation costs with discounted public transportation tickets.
- Support your loved ones with generous maternity and paternity leave policies.
Working Hours: Full-time (40 hours per week) with a flexible schedule that allows for remote work one day per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager in Berlin with 5-10 years of experience. Actual compensation may vary based on factors such as skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: GetYourGuide operates in the online travel industry, focusing on experiences and activities. The global online travel market is projected to reach $817.54 billion by 2023, with a CAGR of 10.9% from 2018 to 2023.
Company Size: GetYourGuide has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: GetYourGuide was founded in 2009, with over a decade of experience in the online travel industry.
Company Description:
- GetYourGuide is a leading global online marketplace for discovering and booking experiences worth traveling for.
- The platform offers a wide range of tours, attractions, and immersive bucket-list experiences through its Originals by GetYourGuide offering.
- GetYourGuide has sold over 150 million tickets from 30,000 supply partners, with a presence in more than 11,000 cities worldwide.
Company Specialties:
- Online Travel
- Tours
- Attractions & Local Activities
- Tourism
- E-commerce
- Technology
- Engineering
- Sales Management
- Account Management
- Marketing
- Hospitality Industry
- Travel Experiences
Company Website: getyourguide.careers
ASSUMPTION: GetYourGuide's focus on experiences and activities sets it apart from traditional travel agencies, offering unique opportunities for marketing professionals.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing.
Reporting Structure: The Senior Marketing Manager (Creator Community) will report directly to the Head of Creator Community Marketing.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for four days a week and remotely for one day.
Growth Opportunities:
- As GetYourGuide continues to expand its creator community, there may be opportunities for the incumbent to grow into a leadership role or take on additional responsibilities.
- The company's focus on innovation and technology may present opportunities for the incumbent to gain experience in related fields.
- GetYourGuide's global presence may offer opportunities for international assignments or relocation.
ASSUMPTION: Given GetYourGuide's growth and expansion, there may be opportunities for the incumbent to take on additional responsibilities or move into a leadership role over time.
🌍 Location & Work Environment
Office Type: GetYourGuide's Berlin office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Sonnenburger Straße 73, Berlin, Germany
Geographic Context:
- Berlin is the capital and largest city of Germany, with a population of approximately 3.7 million people.
- The city is known for its vibrant culture, nightlife, and diverse neighborhoods.
- Berlin is a major hub for technology, startups, and innovation, with a thriving job market.
Work Schedule: The work schedule for this role is Monday to Friday, with a flexible start and end time, allowing for a balance between on-site and remote work.
ASSUMPTION: While the role is based in Berlin, GetYourGuide's global presence and hybrid work arrangement may offer opportunities for remote work or international collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final interview with the Head of Creator Community Marketing
Key Assessment Areas:
- Marketing expertise and experience
- Campaign management skills
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with GetYourGuide's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of GetYourGuide's business and the creator community in your application materials.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
ATS Keywords: Creator Community, Product Marketing, Lifecycle Marketing, CRM, Campaign Management, A/B Testing, Segmentation, Messaging, Value Proposition, Community Engagement, Instagram, TikTok
ASSUMPTION: GetYourGuide uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and make it through the initial screening process.
🛠️ Tools & Technologies
- HubSpot
- Braze
- Instagram
- TikTok
- Google Analytics
- Asana
- Slack
ASSUMPTION: The specific tools and technologies used by GetYourGuide may evolve over time, and the incumbent may be required to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Accountable
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Agile and adaptable
- Results-oriented and proactive
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and best practices in the creator economy?
- Can you provide an example of a time when you segmented an audience to improve product adoption and conversion rates?
- How do you approach A/B testing and optimization in your marketing campaigns?
- How do you balance the need for data-driven decision-making with the need for creativity and innovation in your marketing strategies?
ASSUMPTION: GetYourGuide values candidates who are passionate about the creator economy, data-driven, and collaborative, with a strong focus on customer-centricity and innovation.
⚠️ Potential Challenges
- The creator community is a rapidly evolving space, requiring the incumbent to stay up-to-date with the latest trends and best practices.
- Managing lifecycle marketing strategies and content across multiple channels can be complex and time-consuming, requiring strong organizational skills and attention to detail.
- The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring the incumbent to be proactive and adaptable.
- Berlin's competitive job market may present challenges in terms of attracting and retaining top talent for the creator community.
ASSUMPTION: The incumbent should be prepared to navigate a dynamic and evolving work environment, with a focus on adaptability, proactivity, and strong communication skills.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position has a stronger focus on the creator economy and community engagement.
- While the role shares similarities with traditional product marketing positions, the focus on lifecycle marketing and community management sets it apart.
- Career progression in this role may involve moving into a leadership position within the creator community or transitioning into a more traditional product marketing role within GetYourGuide.
ASSUMPTION: The unique focus on the creator community and community management in this role sets it apart from other senior marketing positions, offering a unique opportunity for marketing professionals with a strong interest in the creator economy.
📝 Sample Projects
- Developing and executing a multi-channel engagement strategy to drive creator acquisition, onboarding, activation, and retention.
- Crafting and optimizing messaging for the creator community user journey, from social follower to active member.
- Managing the community Instagram and TikTok accounts, including editorial planning and creative production.
- Analyzing and optimizing campaign performance using data to inform content and targeting decisions.
ASSUMPTION: The specific projects and initiatives undertaken by the incumbent will depend on the evolving needs of the creator community and GetYourGuide's broader business strategy.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GetYourGuide support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the creator community, and how can this role help address them?
- How does GetYourGuide measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams within GetYourGuide?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and commitment to GetYourGuide's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GetYourGuide careers website.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the creator economy and community engagement.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Follow up with the GetYourGuide Talent Acquisition team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
