📌 Core Information
🔹 Job Title: Senior Marketing Manager, Customer Trust External Relations
🔹 Company: Amazon
🔹 Location: Seattle, WA, USA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies to enhance Amazon's customer trust initiatives
- Collaborating with cross-functional teams to create engaging and informative content
- Optimizing content for SEO to improve online visibility and engagement
- Analyzing performance data to identify trends and areas for improvement
ASSUMPTION: This role requires a strong blend of analytical and creative skills, with a focus on data-driven decision making and storytelling.
📋 Key Responsibilities
✅ Create, own, and deliver content that increases awareness and improves perception of CTXR programs among target audiences
✅ Lead and guide others through the end-to-end development of content, including design, copy, positioning, launch, measurement, SEO optimization, and more
✅ Define and develop value propositions and messaging frameworks for CTXR's areas of focus
✅ Lead the creation of internal processes, including writing and reviewing business documents and project proposals
✅ Identify and build contacts of internal and external subject matter experts to help with content strategy and execution
ASSUMPTION: This role involves a high degree of collaboration and stakeholder management, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 5-10 years of experience in marketing, public relations, or a related field
Required Skills:
- Proven experience in content creation and strategy
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Familiarity with SEO best practices
- Experience working with cross-functional teams
Preferred Skills:
- Experience in the tech industry or e-commerce
- Fluency in multiple languages
- Strong project management skills
ASSUMPTION: A background in marketing or a related field is essential for this role, with a strong preference for candidates with experience in the tech industry or e-commerce.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Senior Marketing Manager in Seattle, WA)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous vacation and sick time
- On-site amenities and services
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM
ASSUMPTION: Salary range is based on industry standards for a Senior Marketing Manager in Seattle, WA, with a focus on Amazon's compensation philosophy of paying competitively.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon's size and diverse business segments offer numerous growth opportunities and a dynamic work environment.
📊 Role Analysis
Career Level: Senior (Managerial)
Reporting Structure: This role reports directly to the Director of Customer Trust External Relations
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on high-impact projects across various teams
- Career progression into leadership or specialized roles within the marketing organization
ASSUMPTION: This role offers significant growth potential within Amazon's marketing organization, given the company's size and diverse business segments.
🌍 Location & Work Environment
Office Type: Corporate headquarters with modern amenities and on-site services
Office Location(s): Seattle, WA, USA
Geographic Context:
- Seattle is a vibrant, multicultural city with a strong tech industry presence
- Seattle offers a mix of urban and outdoor activities, with easy access to nature and recreation
- Seattle has a moderate climate, with mild winters and warm, dry summers
Work Schedule: Full-time, with flexible hours and the opportunity for remote work
ASSUMPTION: Seattle offers a high quality of life, with a strong job market and numerous cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation to the team
- Final interview with the Director of Customer Trust External Relations
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Amazon's leadership principles
- Technical skills in content creation, SEO, and data analysis
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions using the STAR method
- Research Amazon's leadership principles and be prepared to discuss how you embody them
- Prepare a case study or project presentation that demonstrates your ability to create and execute effective content strategies
ATS Keywords: Content strategy, SEO optimization, data analysis, stakeholder management, customer trust, marketing, Amazon
ASSUMPTION: Amazon's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision making
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- How do you embody Amazon's leadership principles in your daily work?
- How do you approach collaborating with cross-functional teams to create engaging content?
- How do you stay up-to-date with industry trends and best practices in content marketing?
ASSUMPTION: Candidates who align with Amazon's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with diverse stakeholders and balancing competing priorities
- Keeping up with the ever-evolving landscape of customer trust initiatives and industry trends
- Adapting to changes in Amazon's business and marketing strategies
ASSUMPTION: These challenges are inherent to working in a dynamic, fast-growing organization like Amazon.
📈 Similar Roles Comparison
- This role is similar to a Senior Content Marketing Manager or Senior Communications Manager, but with a specific focus on customer trust initiatives
- Unlike other marketing roles, this position requires a strong understanding of customer trust issues and the ability to create content that addresses them effectively
- Career progression in this role could lead to leadership positions within Amazon's marketing organization or specialized roles within the customer trust team
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions.
📝 Sample Projects
- Developing a content strategy to improve customer perception of Amazon's anti-counterfeiting efforts
- Creating a series of blog posts and infographics to educate customers about scam prevention and online safety
- Launching a customer trust-focused podcast or video series to engage external audiences and thought leaders
ASSUMPTION: These sample projects illustrate the types of initiatives this role might involve, with a focus on creating engaging and informative content that enhances Amazon's customer trust initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader customer trust team and Amazon's overall marketing strategy?
- What are the most pressing customer trust challenges facing Amazon, and how does this role address them?
- How does Amazon support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Amazon foster a culture of innovation and continuous improvement within its marketing organization?
ASSUMPTION: These questions will help candidates better understand the role, the team, and Amazon's marketing organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on content creation, SEO optimization, and data analysis
- Prepare for behavioral and situational interview questions using the STAR method
- Research Amazon's leadership principles and be prepared to discuss how you embody them
- Prepare a case study or project presentation that demonstrates your ability to create and execute effective content strategies
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
