📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: MRI Software
🔹 Location: Sydney, Australia Office
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns to generate leads and nurture client relationships
- Collaborating with cross-functional teams to create compelling messaging and manage events aligned with campaign goals
- Leveraging client advocacy, online and in-person events, digital, social, EDM, ABM, and partnerships with industry associations to drive demand generation and build brand equity
- Monitoring and analyzing campaign performance to provide insights and recommendations for continuous improvement and optimization
ASSUMPTION: This role requires a strategic mindset with a data-driven approach to decision-making, as well as excellent communication and interpersonal skills to engage and influence stakeholders at all levels.
📋 Key Responsibilities
✅ Develop and execute integrated marketing campaigns that align with business objectives, focusing on generating leads and nurturing existing client relationships
✅ Collaborate with cross-functional teams, including Product Marketing, Events, Brand, and Digital Teams, to identify target audiences and create compelling messaging that resonates with commercial real estate professionals
✅ Leverage client advocacy and testimonials to enhance campaign credibility and drive engagement
✅ Organize and manage online and in-person events in collaboration with the Events Manager, ensuring they are strategically aligned with campaign goals and deliver measurable outcomes
✅ Implement digital marketing strategies across various platforms, including social media, email, and online advertising, to maximize reach and engagement
✅ Establish and coordinate account-based marketing initiatives to effectively engage high-value clients and prospects
✅ Build and maintain relationships with industry associations and key industry influencers to enhance brand visibility and drive partnership opportunities
✅ Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement and optimization
✅ Prepare regular reports on campaign performance metrics, including ROI and pipeline contributions
ASSUMPTION: The role may involve working with various marketing tools, CRM systems, and analytics platforms to streamline processes and improve campaign performance.
🎯 Required Qualifications
Education: Relevant tertiary qualifications in marketing, communications, or a related field are preferred
Experience: 6+ years of Marketing Campaign Management experience
Required Skills:
- Proven experience in campaign management, preferably within a B2B SaaS organization
- Strong understanding of multi-channel marketing strategies and best practices
- Excellent communication and interpersonal skills
- Experience with digital marketing tools, CRM systems, and analytics platforms
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously
- A creative mindset with a data-driven approach to decision-making
Preferred Skills:
- Experience in the real estate or property management industry
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the industry.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Manager role in Sydney, the estimated salary range is AU$150,000 - AU$180,000 per annum, plus commission. This estimate takes into account the candidate's experience level, the company's size, and the location.
Benefits:
- Flexible working arrangements
- Base salary + commission
- 6x Flexi AnyDay (pro-rata): knock 2.5 hours off your day!
- Me Days: additional 3 days of annual leave for qualifying employees
- Engaging, fun & inclusive culture: check out the MRI Software APAC Insta feed and stories!
Working Hours: Full-time position with standard business hours, Monday to Friday, with flexibility for hybrid work arrangements.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: MRI Software is a leading provider of real estate software solutions that transform the way communities live, work, and play. They serve more than two million users worldwide, empowering owners, operators, and occupiers in commercial and residential property organizations to innovate in rapidly changing markets.
Company Size: MRI Software has 1,001-5,000 employees globally, with a presence in multiple countries, including Australia. This size allows for a structured yet flexible work environment, offering opportunities for growth and collaboration.
Founded: MRI Software was founded in 1971 and has since been a trailblazer in the PropTech industry, serving more than two million users worldwide.
Company Description:
- MRI Software is a leading provider of real estate software solutions that transform the way communities live, work, and play
- Their comprehensive, flexible, open, and connected platform empowers owners, operators, and occupiers in commercial and residential property organizations to innovate in rapidly changing markets
- MRI has been a trailblazer in the PropTech industry for over five decades, serving more than two million users worldwide
Company Specialties:
- Property Management Software
- Multifamily Real Estate
- Commercial Real Estate
- Investment Management
- Real Estate Software
- Proptech
Company Website: http://www.mrisoftware.com/
ASSUMPTION: MRI Software's global presence and extensive experience in the real estate industry make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of expertise and experience in marketing campaign management.
Reporting Structure: The Senior Marketing Manager reports directly to the Head of Marketing APAC (Living and @Work) and works closely with various cross-functional teams, including Product Marketing, Events, Brand, and Digital Teams.
Work Arrangement: This role is a hybrid position, with a combination of on-site and remote work. The specific work arrangement may vary depending on the company's policies and the employee's needs.
Growth Opportunities:
- As a senior role, this position offers opportunities for mentoring and leading junior team members
- With the company's global presence, there may be opportunities for international assignments or transfers
- MRI Software's commitment to innovation and growth provides ample opportunities for professional development and career advancement
ASSUMPTION: The growth opportunities in this role are likely to be influenced by the company's expansion plans, market conditions, and the employee's individual performance and aspirations.
🌍 Location & Work Environment
Office Type: The Sydney office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Sydney, Australia Office
Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales, offering a vibrant multicultural environment
- The city is known for its iconic landmarks, such as the Sydney Opera House and Sydney Harbour Bridge, as well as its beautiful beaches and parks
- Sydney's thriving economy and strong job market make it an attractive location for marketing professionals
Work Schedule: The work schedule for this role is likely to be Monday to Friday, with standard business hours, and may include occasional overtime or weekend work depending on project demands and company events.
ASSUMPTION: The work environment at MRI Software's Sydney office is likely to be dynamic, collaborative, and inclusive, with a strong focus on employee engagement and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Case study or presentation preparation and delivery
- Final interview with senior leadership
Key Assessment Areas:
- Marketing campaign management experience
- Understanding of multi-channel marketing strategies
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing campaign management experience and skills
- Be prepared to discuss your approach to multi-channel marketing strategies and provide examples of successful campaigns you've managed
- Demonstrate your understanding of the real estate industry and MRI Software's products and services
- Showcase your creativity and data-driven mindset by presenting a mock marketing campaign plan during the interview process
ATS Keywords: Marketing Campaign Management, B2B SaaS, Multi-Channel Marketing, Communication Skills, Digital Marketing, CRM Systems, Analytics Platforms, Project Management, Creative Mindset, Data-Driven Decision Making
ASSUMPTION: The application process for this role may involve the use of an Applicant Tracking System (ATS) to screen and rank candidates based on the relevance of their skills and experience to the job requirements.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Analytics platforms (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the employee's individual needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation: MRI Software is committed to driving innovation in the real estate industry through its open and connected platform
- Collaboration: The company fosters a culture of collaboration and teamwork, both internally and with clients and partners
- Excellence: MRI Software strives for excellence in all aspects of its business, from product development to customer service
Work Style:
- Dynamic: The work environment is fast-paced and ever-changing, requiring employees to be adaptable and proactive
- Collaborative: Teamwork and cross-functional collaboration are essential for success in this role
- Data-driven: Decisions are made based on data and analytics, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- Do you have a proven track record of success in marketing campaign management, preferably within a B2B SaaS organization?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you have excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels?
- Are you comfortable using data and analytics to inform decision-making and drive continuous improvement?
ASSUMPTION: Candidates who are a strong cultural fit for MRI Software are likely to be innovative, collaborative, and data-driven, with a passion for driving results and a commitment to excellence.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role may require occasional overtime or weekend work, depending on project demands and company events
- Candidates may face competition from other marketing professionals with relevant experience and skills
ASSUMPTION: The potential challenges in this role are likely to be outweighed by the opportunities for professional growth and development, as well as the chance to make a significant impact on the company's marketing efforts.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position offers a unique opportunity to work in the PropTech industry and drive demand generation for a leading real estate software provider
- While the core responsibilities of this role are similar to those of other marketing manager positions, the specific focus on commercial real estate and occupier segments sets it apart
- Career progression in this role may involve moving into a more senior leadership position within the marketing department or transitioning into a related field, such as product marketing or business development
ASSUMPTION: The similarities and differences between this role and other marketing manager positions are likely to be influenced by the company's size, industry, and specific business needs.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to generate leads and nurture client relationships for a new product launch
- Collaborating with the events team to plan and execute a virtual conference, including speaker selection, agenda development, and promotion
- Conducting market research and analyzing campaign performance data to inform strategic decision-making and optimize marketing efforts
ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives a Senior Marketing Manager at MRI Software might undertake, rather than representing a comprehensive list of potential responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for the Commercial Real Estate and Occupier segments, and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as product, sales, and customer success, to ensure alignment and maximize impact?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does MRI Software support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in the PropTech industry, and how does MRI Software address those challenges?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and business needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing campaign management experience and skills, as well as your understanding of the real estate industry and MRI Software's products and services
- Prepare a mock marketing campaign plan, demonstrating your creative mindset and data-driven approach to decision-making
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
- Prepare for the interview process by researching the company, its products, and its competitors, as well as practicing your responses to common interview questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
