Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Proofpoint

🔹 Location: Bengaluru, India - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing plans
• Driving brand awareness and pipeline growth through integrated campaigns
• Collaborating with cross-functional teams, including sales and marketing
• Managing regional demand generation programs and events

ASSUMPTION: This role requires a strategic and hands-on marketer with a strong background in B2B marketing, demand generation, and campaign management. The ideal candidate will have experience working with sales teams and marketing automation tools.

📋 Key Responsibilities

✅ Develop, manage, and execute the marketing plan for the India region, including integrated campaigns and programs

✅ Develop and execute measurable regional demand generation programs that drive brand awareness and pipeline growth

✅ Manage and execute both Proofpoint-led and third-party events

✅ Localize and execute corporate international marketing campaigns and manage local marketing agencies

✅ Ensure sales and marketing interlock, actively participate in weekly and quarterly regional sales meetings with the Commercial and Enterprise teams

✅ Collaborate with EMEA, Global, and APAC Product Marketing to define market-specific strategies and localize messaging accordingly

✅ Collaborate with the APAC Channel Marketing Manager and Channel Sales organizations to help scale the Proofpoint business through Asia-Pacific

✅ Develop cross-sell/up-sell as well as competitive take-out marketing programs to expand our footprint

✅ Analyze campaign performance and provide recommendations for optimization and future enhancements

✅ Provide quarterly regional business reporting and analysis on all programs and campaigns run in region

ASSUMPTION: This role requires a strong understanding of the marketing mix, including social, digital, online, and offline (event marketing). The ideal candidate will have experience executing demand generation programs through resellers and strategic partners.

🎯 Required Qualifications

Education: Degree qualified, with a preferred emphasis in marketing, communications, and/or general business

Experience: Minimum of 5-10 years of related marketing experience in SaaS, Cloud, or IT Security enterprise software

Required Skills:

• Excellent written and communication skills
• Good knowledge of B2B marketing mix, including social, digital, online, and offline (event marketing)
• Experience executing demand generation programs through resellers and strategic partners
• Experience using data and tools to inform decision-making, i.e., CRM, marketing automation tools
• Experience with Account-Based Marketing methodology and tactics
• Innovative and creative thinker who contributes valuable new ideas and insights
• Resilience, drive, and adaptability to thrive in a fast-changing market
• Ability to travel

Preferred Skills:

• Experience with AI tools

ASSUMPTION: Candidates with a strong background in B2B marketing and demand generation are likely to succeed in this role. Experience in the cybersecurity industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a senior marketing role in Bengaluru with 5-10 years of experience)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and flexible work arrangements
• Employee stock purchase plan
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Bengaluru. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Proofpoint is a leading cybersecurity company protecting organizations' greatest assets and biggest risks: vulnerabilities in people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks.

Company Size: Medium (1,001-5,000 employees)

Founded: 2002

Company Description:

• Proofpoint is committed to bringing passion and customer focus to the business
• Protection starts with people, and Proofpoint is singularly devoted to helping customers protect their greatest assets and biggest security risk: their people
• Leading organizations of all sizes, including more than half of the Fortune 1000, rely on Proofpoint for people-centric security and compliance solutions mitigating their most critical risks across email, the cloud, social media, and the web

Company Specialties:

• Email Protection
• Advanced Threat Protection
• Security Awareness Training
• Cloud App Security
• CASB
• Archiving and Compliance
• Information protection
• Digital Risk Protection

Company Website: www.proofpoint.com

ASSUMPTION: Proofpoint is a well-established company in the cybersecurity industry, with a strong focus on protecting organizations' people-centric security and compliance solutions.

📊 Role Analysis

Career Level: Senior-level marketing role with strategic and tactical responsibilities

Reporting Structure: This role reports to the Regional Marketing Director, APAC

Work Arrangement: Remote, with the option to work on-site in Bengaluru

Growth Opportunities:

• Potential to grow into a regional marketing leadership role
• Opportunities to work on cross-functional projects and collaborate with global teams
• Chance to gain experience in a fast-growing, US-based software cybersecurity company expanding internationally

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's international expansion.

🌍 Location & Work Environment

Office Type: Remote, with the option to work on-site in Bengaluru

Office Location(s): Bengaluru, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the third-largest city in India
• The city is known for its vibrant tech industry and is home to many multinational corporations
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time, with flexible work arrangements available

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while the option to work on-site in Bengaluru provides opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the regional marketing director and other team members
• Final interview with the regional sales director
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and optimization
• Collaboration and communication skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Be prepared to discuss your marketing strategy for the India region and how you would drive brand awareness and pipeline growth
• Showcase your ability to work collaboratively with cross-functional teams, including sales and marketing

ATS Keywords: B2B Marketing, Demand Generation, Campaign Management, Account-Based Marketing, Data Analysis, SaaS, Cloud, IT Security, Event Marketing, Communication Skills, Creative Thinking, Resilience, Adaptability, Collaboration, Marketing Automation Tools, Online Advertising

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their marketing expertise and strategic thinking.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Social media platforms (LinkedIn, Twitter, Facebook)
• Event management tools (e.g., Cvent, Eventbrite)

ASSUMPTION: The ideal candidate will have experience using marketing automation tools, CRM, and event management tools to execute and optimize marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Driven to win
• Inclusive and diverse
• Collaborative

Work Style:

• Strategic and tactical
• Collaborative and cross-functional
• Adaptable and resilient

Self-Assessment Questions:

• Do you have a proven track record of driving brand awareness and pipeline growth in a B2B marketing role?
• Are you comfortable working collaboratively with cross-functional teams, including sales and marketing?
• Do you have the ability to thrive in a fast-changing market and adapt to new challenges?

ASSUMPTION: Candidates who align with Proofpoint's company values and work style are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple stakeholders, including regional sales teams and global marketing teams
• Adapting to a fast-changing market and staying up-to-date with industry trends
• Balancing strategic planning with day-to-day campaign execution
• Working remotely and managing a team across different time zones

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively and thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager or Senior Marketing Manager role in other B2B software or cybersecurity companies
• However, this role has a specific focus on the India region and requires experience working with regional sales teams and marketing automation tools
• Career progression in this role could lead to a regional marketing leadership position or a global marketing role

ASSUMPTION: Candidates should research similar roles in the industry to better understand the requirements and expectations of a senior marketing role in a B2B software or cybersecurity company.

📝 Sample Projects

• Developing and executing a regional marketing plan for the India region, including integrated campaigns and programs
• Managing and executing regional demand generation programs, including events and online advertising
• Localizing and executing corporate international marketing campaigns and managing local marketing agencies

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role. Candidates should be prepared to discuss their experience with similar projects and how they would approach these tasks in this role.

❓ Key Questions to Ask During Interview

• Can you describe the regional marketing strategy for the India region and how this role fits into that strategy?
• How does this role collaborate with the regional sales teams and global marketing teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Proofpoint support the growth and development of its employees?
• What are the biggest challenges facing the India region, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the regional marketing strategy. Candidates should tailor their questions based on their specific interests and experiences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for your interview by researching the company, the role, and the regional marketing strategy
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.