Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: WireScreen

🔹 Location: New York, NY

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site/Hybrid (New York, NY & Washington, D.C.)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market plans across private and public sector audiences
• Crafting and refining messaging that resonates with decision-makers across customer segments
• Building and managing marketing operations, including metrics dashboards and campaign attribution
• Leading external agency relationships to ensure quality output aligned to the company's brand

ASSUMPTION: This role requires a strategic and tactical marketing professional with a strong background in B2B marketing, ideally in a SaaS or data intelligence company.

📋 Key Responsibilities

✅ Lead our marketing strategy across private and public sector audiences, positioning our products and translating business goals into actionable campaigns, content, and programs

✅ Craft and continuously sharpen our messaging—distilling product value, market positioning, and customer insights into powerful, resonant narratives

✅ Develop and execute a content strategy that positions us as thought leaders in OSINT and US-China risk intelligence—including videos, blog posts, whitepapers, and collateral

✅ Build and manage marketing operations, including metrics dashboards, HubSpot usage, and campaign attribution to measure performance across channels

✅ Plan and run demand generation campaigns across channels like LinkedIn, email, events, and partnerships, driving pipeline and customer engagement

✅ Own our presence at events, conferences, and webinars, ensuring our materials, booths, and messaging are world-class and leave a lasting impression

✅ Lead external agency relationships (e.g., design, video, PR) to ensure quality output aligned to our brand

✅ Establish processes for competitor intelligence, regularly capturing and sharing insights that inform GTM and product strategy

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years of B2B marketing experience, ideally in a SaaS or data intelligence company serving customers across the public sector, federal regulatory, consulting, asset management, research, or multinational enterprise spaces

Required Skills:

• Proven track record of building and leading marketing programs from the ground up, ideally in startup or scale-up environments
• Mastery of messaging—ability to distill complex ideas and new product features into simple, compelling language that resonates with decision-makers
• Metrics-obsessed, with experience using HubSpot, Google Analytics, and LinkedIn Campaign Manager to track and optimize campaign ROI
• Experience running demand generation campaigns with real pipeline impact
• Ability to create or oversee production of high-quality content, from decks and PDFs to videos and articles
• Creative and forward-thinking, with a strong pulse on modern marketing trends, tools, and channels
• Proven ability to partner with sales and customer success, building collateral, sharing feedback, and helping remove GTM friction
• Comfortable wearing many hats—both strategic and hands-on, and energized by switching contexts quickly

Preferred Skills:

• Experience working with or marketing to public sector buyers and understanding procurement cycles, contracting hurdles, and lead qualification nuances
• Experience leading website redesign projects and building content hubs
• Experience working in the OSINT, national security, or geopolitical risk space

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have strong communication, project management, and analytical skills to excel in this role.

💰 Compensation & Benefits

Salary Range: $140,000 - $170,000 a year + Bonus + Equity

Benefits:

• Competitive compensation including salary, equity, and rapid growth potential
• 100% company-paid Medical, Dental, and Vision coverage for employees
• FSA, HSA, and 401(k) options to help plan for healthcare expenses and retirement
• Generous paid time off plus company-wide holidays to help rest and recharge
• Commuter benefits for NYC and D.C.-based employees
• Hybrid office schedule for NYC-based and D.C.-based employees

Working Hours: Full-time, with a hybrid work arrangement (2-3 days in the office per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York area. The actual compensation may vary depending on job-related knowledge, skills, location, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, specifically Open Source Intelligence (OSINT) and US-China risk intelligence

Company Size: 11-50 employees, with a startup-like environment that offers growth opportunities and a high level of autonomy

Founded: 2019, with a mission to provide the world's most powerful open-source intelligence on corporate ownership, investment, and relationships in China

Company Description:

• WireScreen serves public sector missions in national security, enforcement, and policy across various agencies, along with law firms, think tanks, and private-sector compliance teams
• The company provides detailed, high-quality profiles on millions of corporations, investors, executives, and business relationships, making it an essential tool for investigators, regulators, and policy professionals
• WireScreen's founders have deep roots in Pulitzer Prize-winning investigative journalism, due diligence, law, and technology, with offices in New York and Washington, D.C.

Company Specialties:

• Open Source Intelligence (OSINT)
• US-China risk intelligence
• Corporate ownership records
• Investment and relationship mapping

Company Website: wirescreen.ai

ASSUMPTION: WireScreen is a fast-growing startup with a strong focus on innovation and customer success, offering a dynamic work environment for the right candidate.

📊 Role Analysis

Career Level: Senior-level marketing role with significant responsibility and growth potential

Reporting Structure: Reports directly to the Founder and CEO, working closely with the broader leadership team

Work Arrangement: Hybrid, with 2-3 days in the office per week (New York, NY & Washington, D.C.)

Growth Opportunities:

• As WireScreen continues to grow, there will be opportunities for the Senior Marketing Manager to expand their team and take on additional responsibilities
• The company's strong market momentum and ambitious goals present exciting career growth prospects

ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on the company's growth and success, with ample room for career advancement.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on collaboration and in-person team building

Office Location(s): New York, NY & Washington, D.C.

Geographic Context:

• New York, NY: A major hub for finance, technology, and media industries, offering a vibrant and dynamic work environment
• Washington, D.C.: The nation's capital, with a strong presence of government agencies, think tanks, and non-profit organizations

Work Schedule: Full-time, with a flexible hybrid work arrangement that balances in-office collaboration with remote work

ASSUMPTION: The hybrid work environment at WireScreen fosters a balance between collaboration and flexibility, allowing employees to maximize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the hiring manager and/or other team members
• Final interview with the Founder and CEO
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and planning
• Messaging and content development
• Campaign management and execution
• Data analysis and reporting
• Stakeholder management and collaboration

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Demonstrate your understanding of WireScreen's mission and the role's responsibilities in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively with cross-functional teams

ATS Keywords: B2B marketing, SaaS, data intelligence, messaging, demand generation, content strategy, marketing operations, campaign management, event management, agency management, competitor intelligence, metrics analysis, creative thinking, sales collaboration, customer success, startup experience

ASSUMPTION: The interview process at WireScreen is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a strong focus on marketing expertise and experience.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• LinkedIn Campaign Manager
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)
• Design and video production tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Senior Marketing Manager will be expected to have proficiency in marketing automation, analytics, and project management tools, as well as familiarity with design and video production tools.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: WireScreen is committed to providing essential tools for understanding China's complex, often-opaque economy
• Curious: The team is driven by a strong desire to learn and explore new ideas
• Collaborative: WireScreen fosters a collaborative work environment that values input and feedback from all team members
• Ambitious: The company has high goals and is committed to driving meaningful impact in its industry

Work Style:

• Strategic: WireScreen values strategic thinking and problem-solving skills in all aspects of its work
• Data-driven: The company relies on data and analytics to inform its marketing and product development efforts
• Adaptable: WireScreen is a fast-growing startup, and employees must be comfortable with change and adaptability

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing strategies in a B2B environment?
• Are you comfortable working with data and analytics to inform your marketing decisions and measure performance?
• Do you thrive in a fast-paced, collaborative startup environment, and are you comfortable with change and adaptability?

ASSUMPTION: WireScreen values candidates who are strategic thinkers, data-driven, and adaptable, with a strong commitment to the company's mission and values.

⚠️ Potential Challenges

• The role requires a high level of autonomy and the ability to work effectively with cross-functional teams, which may present challenges for candidates who prefer a more structured work environment
• The role involves working with external agencies, which may require strong project management and communication skills to ensure quality output aligned to the company's brand
• The role may require occasional travel to attend industry events and conferences
• The role is based in New York, NY, which may present challenges for candidates who prefer a more affordable cost of living

ASSUMPTION: The Senior Marketing Manager role at WireScreen presents unique challenges and opportunities, requiring a strategic and adaptable marketing professional with strong communication and project management skills.

📈 Similar Roles Comparison

• Compared to similar marketing roles in the industry, this position offers a unique opportunity to work with a fast-growing startup focused on open source intelligence and US-China risk intelligence
• WireScreen's mission-driven approach and commitment to driving meaningful impact set it apart from other companies in the industry
• This role offers significant growth potential and the opportunity to make a significant impact on the company's success, with a clear path for career advancement

ASSUMPTION: The Senior Marketing Manager role at WireScreen presents a unique opportunity for a marketing professional to work with a mission-driven company focused on driving meaningful impact in its industry, with significant growth potential and a clear path for career advancement.

📝 Sample Projects

• Developing and executing a go-to-market plan for a new product launch, targeting both private and public sector audiences
• Crafting and refining messaging that resonates with decision-makers across customer segments, highlighting the unique value proposition of WireScreen's products and services
• Building and managing marketing operations, including metrics dashboards, HubSpot usage, and campaign attribution to measure performance across channels and optimize ROI

ASSUMPTION: The Senior Marketing Manager role at WireScreen presents a unique opportunity for a marketing professional to work on high-impact projects that drive meaningful results and contribute to the company's success.

❓ Key Questions to Ask During Interview

• Can you describe the company's go-to-market strategy and how this role fits into that plan?
• How does WireScreen measure the success of its marketing campaigns, and what metrics are most important for this role?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does WireScreen support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: The interview process at WireScreen is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a strong focus on marketing expertise and experience. Candidates should come prepared with thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lever job posting
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, emphasizing your strategic thinking, problem-solving skills, and adaptability
• Prepare for behavioral interview questions that focus on your marketing expertise, strategic thinking, and ability to work effectively with cross-functional teams
• Research WireScreen's mission, values, and industry focus to demonstrate your understanding and enthusiasm for the company's work
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.