📌 Core Information
🔹 Job Title: Senior Marketing Manager, Demand Gen - Remote
🔹 Company: PayNearMe
🔹 Location: Santa Clara, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing large-scale demand gen marketing initiatives
- Driving awareness, demand, and opportunity creation in financial institutions & lending verticals
- Collaborating with cross-functional teams, including marketing, sales, SDRs, and external vendors
- Reporting on campaign effectiveness and implementing improvements
- Leveraging various channels and tactics to reach different audiences
ASSUMPTION: This role requires a strategic and creative marketer with a strong background in B2B demand gen, particularly in SaaS or technology products, and experience marketing to mid-large sized financial institutions.
📋 Key Responsibilities
✅ Lead the planning and execution of demand gen initiatives, with a mix of strategic thinking and creative execution capabilities
✅ Oversee the creation of comprehensive demand generation campaigns for new client acquisition and opportunity creation
✅ Collaborate closely with marketing, sales, SDRs, and other departments to deliver segmented campaigns aligned with revenue team goals
✅ Hands-on collaboration with a variety of external vendors and partners, including design, paid advertising, and content writing resources
✅ Report on the effectiveness of campaigns with a mix of data analysis and storytelling to cut through the noise and implement concrete recommendations for improvement
✅ Understand how to use different channels and tactics to reach different audiences, such as events, digital marketing, paid social, partnerships, and email
ASSUMPTION: This role requires a hands-on approach to campaign development and execution, with a strong focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Business, or related field
Experience: 8-10 years of experience in B2B demand gen marketing, with a focus on SaaS or technology products
Required Skills:
- Proven ability to lead cross-functional teams and manage large-scale marketing projects
- Experience marketing to mid-large sized financial institutions, such as banks, credit unions, and/or lenders
- Strong strategic thinking and creative approach to problem-solving
- Excellent leadership, communication, and project management skills
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with CRM systems (e.g., Salesforce)
- Knowledge of marketing analytics tools (e.g., Google Analytics)
ASSUMPTION: Candidates with experience in marketing to financial institutions and familiarity with marketing automation tools will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $155,000 per year (paid semi-monthly)
Benefits:
- Stock options with standard startup vesting - 1 year cliff; 4 years total
- $50 monthly communication expense stipend to go towards your phone/internet bill
- $250 stipend to enhance your WFH setup
- Reimbursement for peripheral equipment: monitor (up to $400), keyboard and mouse (up to $200)
- Premium medical benefits including vision and dental (100% coverage for employees)
- Company-sponsored life and disability insurance
- Paid parental bonding leave
- Paid sick leave, jury duty, bereavement
- 401k plan
- Flexible Time Off (our team members typically take off ~3-4 weeks per year)
- Volunteer Time Off
- 13 scheduled holidays
- 4-6x / year in-person team meet-ups
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a senior marketing manager role in the United States. Benefits are comprehensive and competitive for a startup company.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. PayNearMe specializes in developing technology to facilitate the end-to-end customer payment experience, making it easy for businesses to accept, disburse, and manage payments.
Company Size: 201-500 employees. As a mid-sized company, PayNearMe offers a more collaborative and agile work environment compared to larger enterprises.
Founded: 2009. PayNearMe has been operating for over a decade, providing ample opportunities for growth and development within the company.
Company Description:
- PayNearMe focuses on facilitating the end-to-end customer payment experience for businesses
- The company's modern and reliable platform lowers the total cost of payments by increasing acceptance rates, driving self-service, and simplifying exceptions
- PayNearMe future-proofs clients' payments roadmap by including all payment types and channels through a single contract and integration
Company Specialties:
- Financial services innovation
- Financially underserved
- Alternative financial services
- ACH, Credit, Debit, Cash, Fintech, Payments, Mobile, Desktop, and Mobile Wallets
Company Website: https://home.paynearme.com
ASSUMPTION: PayNearMe's focus on innovation and financial services provides a unique opportunity for marketing professionals to make a significant impact in the industry.
📊 Role Analysis
Career Level: Senior. This role is designed for experienced marketing professionals seeking to lead large-scale demand generation initiatives.
Reporting Structure: The Senior Marketing Manager, Demand Gen will report directly to the VP of Marketing and collaborate closely with various departments, including marketing, sales, and SDRs.
Work Arrangement: Remote (Solely). This role can be performed entirely remotely, with occasional in-person team meet-ups.
Growth Opportunities:
- Potential to advance to a VP or Director-level role within the marketing department
- Opportunities to expand the demand gen team and take on more strategic responsibilities
- Chance to work on high-impact projects that drive business growth and innovation
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on more strategic responsibilities as the company continues to grow.
🌍 Location & Work Environment
Office Type: Remote. This role does not require a physical presence in the company's headquarters or any other office location.
Office Location(s): Santa Clara, California. PayNearMe's headquarters is located in Santa Clara, California, but this role can be performed remotely from anywhere in the United States.
Geographic Context:
- The San Francisco Bay Area, where PayNearMe is headquartered, is a major tech hub with a thriving startup ecosystem
- Santa Clara is located in the heart of Silicon Valley, offering easy access to numerous tech companies and networking opportunities
- The Bay Area is known for its diverse culture, vibrant food scene, and numerous outdoor activities
Work Schedule: Full-time (40 hours per week) with flexible working hours and the opportunity for remote work.
ASSUMPTION: The remote work arrangement and flexible working hours provide a good work-life balance for employees, allowing them to manage their time effectively and maintain a healthy lifestyle.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the hiring manager (VP of Marketing) to discuss the role's responsibilities and requirements
- Presentation or case study preparation and presentation to the marketing team
- Final interview with the CEO or another senior leader to discuss the company's vision and long-term goals
Key Assessment Areas:
- Strategic thinking and creative problem-solving skills
- Experience marketing to financial institutions and developing demand gen campaigns
- Leadership and communication skills, with a focus on cross-functional team collaboration
- Data-driven decision-making and analytical skills
Application Tips:
- Highlight your experience marketing to financial institutions and developing demand gen campaigns in your resume and cover letter
- Demonstrate your strategic thinking and creative problem-solving skills in your application materials
- Prepare for behavioral interview questions that focus on your leadership and communication skills, as well as your ability to work collaboratively with cross-functional teams
ATS Keywords: Demand Gen, B2B Marketing, Financial Institutions, Lending, Campaign Development, Program Execution, Cross-Functional Teams, Data Analysis, Strategic Thinking, Creative Problem-Solving
ASSUMPTION: PayNearMe's hiring process is designed to assess candidates' strategic thinking, creativity, and leadership skills, as well as their ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce)
- Marketing analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and marketing analytics tools will be highly beneficial for this role, as they are essential for developing and executing effective demand gen campaigns.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Deliver real results
- Be respectful
- Be transparent
- Be flexible
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
- Creative and innovative
Self-Assessment Questions:
- Do you align with PayNearMe's core values, particularly "do the right thing" and "deliver real results"?
- Are you comfortable working in a remote and collaborative environment, with a focus on cross-functional teamwork?
- Do you have a proven track record of developing and executing successful demand gen campaigns in the financial services industry?
ASSUMPTION: PayNearMe's core values emphasize integrity, results, respect, transparency, and flexibility, providing a strong foundation for a positive and productive work environment.
⚠️ Potential Challenges
- Managing a remote team and maintaining productivity and engagement
- Keeping up with the fast-paced and ever-evolving demand gen landscape
- Balancing the need for strategic thinking with the day-to-day execution of campaigns
- Adapting to changes in the company's priorities and goals
ASSUMPTION: These challenges are inherent to a senior-level demand gen role in a fast-growing startup and can be overcome with strong leadership, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on demand generation and requires a strong background in B2B marketing to financial institutions
- Compared to other senior marketing roles, this position offers a unique opportunity to drive business growth through strategic demand gen initiatives
- Career progression in this role could lead to a VP or Director-level position within the marketing department or a similar role at a larger financial services company
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to drive business growth through strategic demand gen initiatives and advance their careers within the marketing department or a similar role at a larger financial services company.
📝 Sample Projects
- Developing and executing a comprehensive demand gen campaign to acquire new clients in the lending vertical
- Collaborating with the sales team to create targeted email campaigns and nurture leads through the sales pipeline
- Partnering with external vendors to design and produce high-quality marketing collateral, such as brochures, case studies, and whitepapers
ASSUMPTION: These sample projects demonstrate the strategic and creative thinking required to develop and execute successful demand gen campaigns in the financial services industry.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the demand gen team and how this role fits into that plan?
- How does the marketing department collaborate with other departments, such as sales and product, to drive business growth?
- What are the biggest challenges facing the demand gen team in the next 6 to 12 months, and how can this role help address them?
- How does PayNearMe support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company's long-term vision, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/PayNearMe/744000051866325-senior-marketing-manager-demand-gen-remote
- Tailor your resume and cover letter to highlight your experience marketing to financial institutions and developing demand gen campaigns
- Prepare for behavioral interview questions that focus on your leadership, communication, and cross-functional team collaboration skills
- If applicable, prepare a presentation or case study to demonstrate your strategic thinking and creative problem-solving skills
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
