Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Ocorian

🔹 Location: New York, NY

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid (Dallas, TX or New York, NY)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a robust marketing plan for US service lines
• Shaping a long-term brand development plan for Ocorian in the US market
• Campaign management, including supporting major industry and owned events
• Collaborating with cross-functional teams and senior business stakeholders
• Leveraging data-driven insights and innovative digital tools to drive growth

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Develop and implement a marketing plan for US service lines

✅ Shape a long-term brand development plan for Ocorian in the US market

✅ Manage marketing campaigns, including industry and owned events

✅ Support marketing communications, internally and externally

✅ Collaborate with digital, CRM, and data management teams

✅ Support marketing integration during acquisitions

✅ Manage lead generation campaigns and website performance

✅ Track and report US marketing performance

✅ Manage third-party agency relationships

✅ Oversee the US marketing budget

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and the ability to work under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in a marketing role, ideally in Financial Services

Required Skills:

• Proven experience in marketing planning and campaign execution
• Strong brand development skills
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo)
• Working knowledge of CMS platforms (e.g., Drupal, WordPress)
• Experience with Salesforce
• Proficient in analytics tools (e.g., GA4, Google Search Console)
• Basic Photoshop capabilities
• Project management experience (e.g., Asana, Monday)
• Experience with LinkedIn Ads
• Strong stakeholder management skills
• Understanding of UX/UI design
• Ability to leverage AI tools for digital marketing initiatives

Preferred Skills:

• Experience in funds, regulatory compliance, or capital markets
• Fluency in additional languages

ASSUMPTION: Candidates with experience in financial services and a strong understanding of marketing trends will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $120,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Collaborative and supportive work environment

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager role in the Financial Services sector in New York, NY.

📌 Applicant Insights

🔍 Company Context

Industry: Ocorian is a global leader in corporate and fiduciary services, fund administration, and capital markets, operating in the Financial Services sector.

Company Size: Ocorian has 1,001-5,000 employees globally, with a presence in over 20 countries. This size offers opportunities for growth and collaboration while maintaining a supportive work environment.

Founded: Ocorian was founded in 1971 and has since grown to become a trusted partner for clients worldwide.

Company Description:

• Expertise: Ocorian delivers specialized, tech-enabled solutions grounded in extensive industry knowledge.
• Trust: With over 8,000 clients globally, Ocorian has built a reputation for reliability and long-lasting partnerships.
• Scale: Operating across 20+ countries, Ocorian offers seamless service and support, no matter where clients are located.

Company Specialties:

• Fund Services
• Corporate Services
• Private Client
• Real Estate
• Alternative Investment
• International Finance
• Employee Benefit Trusts
• International Maritime Structures
• Aviation Finance
• Islamic Finance Investment Services
• Depositary Services
• SPV
• Private Equity
• and Venture Capital

Company Website: http://www.ocorian.com

ASSUMPTION: Ocorian's extensive industry experience, global presence, and commitment to client success make it an attractive employer in the Financial Services sector.

📊 Role Analysis

Career Level: This role is at the senior management level, offering opportunities for strategic decision-making and leadership.

Reporting Structure: The Senior Marketing Manager will report directly to the Group Marketing Director and collaborate with cross-functional teams and senior business stakeholders.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work, based in either Dallas, TX, or New York, NY.

Growth Opportunities:

• Potential to expand the US marketing team and take on additional responsibilities
• Opportunities to work on international projects and collaborate with global teams
• Possibility to transition into a more senior role, such as Group Marketing Director, as the company continues to grow

ASSUMPTION: This role offers significant growth potential, both within the US marketing team and across Ocorian's global operations.

🌍 Location & Work Environment

Office Type: Ocorian's offices are modern, collaborative spaces designed to foster creativity and productivity.

Office Location(s): Dallas, TX, or New York, NY

Geographic Context:

• New York, NY: A major financial hub with a diverse range of industries and a vibrant cultural scene
• Dallas, TX: A growing economic center with a strong job market and a lower cost of living compared to New York

Work Schedule: The work schedule for this hybrid role is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work.

ASSUMPTION: Both Dallas and New York offer unique advantages, with New York providing access to a larger financial industry and Dallas offering a lower cost of living and a growing job market.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Group Marketing Director and other senior stakeholders
• Final interview with the Group Marketing Director and/or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Brand development and management
• Stakeholder management and communication
• Data-driven decision-making and analytics

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of Ocorian's business and the US financial services market
• Showcase your ability to develop and execute strategic marketing plans
• Prepare examples of successful marketing campaigns you've managed in the past
• Follow up with the hiring manager after your interview to express your interest in the role

ATS Keywords: Marketing Planning, Campaign Execution, Brand Development, Lead Generation, Stakeholder Management, Data-Driven Insights, Digital Marketing, Project Management, Analytics, Salesforce, Marketing Automation, CMS, Advertising, UX/UI, AI Tools, Collaboration

ASSUMPTION: Ocorian's interview process focuses on assessing candidates' strategic thinking, tactical execution, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CMS platforms (e.g., Drupal, WordPress)
• Salesforce
• Analytics tools (e.g., GA4, Google Search Console)
• Photoshop
• Project management tools (e.g., Asana, Monday)
• LinkedIn Ads
• AI tools for digital marketing initiatives

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Client-centric: Clients are at the center of Ocorian's world, and the company is committed to providing expertise and specialist solutions to meet their most complex challenges.
• Ambitious: Ocorian aims high, thinking and acting globally to delight clients and support colleagues worldwide.
• Agile: Ocorian acts on its initiative to get things done for clients, with independence giving it the flexibility and freedom to keep things simple, efficient, and effective.
• Collaborative: With a curious mindset, Ocorian asks the right questions to get to the right solution for clients faster, collaborating to win together and share successes.
• Ethical: Ocorian behaves with integrity at all times, building trust through responsible actions and honest relationships.

Work Style:

• Fast-paced and dynamic, with a focus on delivering results
• Collaborative, with a strong emphasis on teamwork and cross-functional collaboration
• Data-driven, with a focus on using data to inform decision-making and measure performance
• Adaptable, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

• How do you align with Ocorian's value of being client-centric, and what specific examples can you provide from your past experiences?
• How comfortable are you working in a fast-paced, dynamic environment, and how do you adapt to change?
• How do you approach collaboration and teamwork, and can you provide an example of a successful cross-functional project you've worked on?

ASSUMPTION: Candidates who demonstrate a strong fit with Ocorian's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and projects simultaneously may require strong organizational skills and the ability to prioritize effectively
• Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
• The hybrid work arrangement may require candidates to be comfortable working independently and managing their time effectively
• Candidates may face competition from other experienced marketing professionals in the Financial Services sector

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to time management.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Manager roles in Financial Services, this position offers a unique opportunity to shape Ocorian's brand presence in the US market and drive growth through strategic marketing initiatives
• Ocorian's global presence and extensive industry experience provide a strong foundation for success, with opportunities to collaborate with international teams and work on international projects
• Career progression in Ocorian may involve transitioning into a more senior role, such as Group Marketing Director, as the company continues to grow and expand its marketing team

ASSUMPTION: This role offers a unique combination of strategic decision-making, tactical execution, and global collaboration, making it an attractive opportunity for experienced marketing professionals in the Financial Services sector.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan for a new fund launch, including branding, campaign management, and lead generation
• Managing a rebranding project for an existing service line, including updates to the company website, marketing materials, and social media presence
• Collaborating with cross-functional teams to create and execute a thought leadership campaign, positioning Ocorian's experts as industry leaders and driving brand awareness

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and collaborative nature of the Senior Marketing Manager role at Ocorian.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does Ocorian support the growth and development of its marketing professionals?
• What are the key priorities for this role in the first 90 days?
• How does Ocorian measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What opportunities are there for collaboration with international teams and working on international projects?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Ocorian's marketing team and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, demonstrating your understanding of Ocorian's business and the US financial services market
• Prepare examples of successful marketing campaigns you've managed in the past, showcasing your ability to develop and execute strategic marketing plans
• Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
• If selected for the role, be prepared to provide additional information or complete any required assessments as part of the onboarding process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.