📌 Core Information
🔹 Job Title: Senior Marketing Manager - Diabetes/Healthcare (m/w/d)
🔹 Company: Dexcom
🔹 Location: Mainz, Rhineland-Palatinate, Germany
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading marketing communication strategies for Healthcare Professionals (HCP) and Direct-to-Consumer (DTC) channels
- Driving alignment and synergies between local and regional marketing teams in a matrix organization
- Managing and mentoring a team of marketing professionals
- Collaborating cross-functionally with product, sales, medical, and regulatory teams
- Monitoring and analyzing campaign performance, optimizing for effectiveness and ROI
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing efforts across multiple channels and teams.
📋 Key Responsibilities
✅ Lead the development and execution of HCP and DTC marketing communication strategies
✅ Drive alignment and synergies between local and regional marketing teams within a matrix organization
✅ Manage and mentor a team of marketing professionals, fostering a high-performance culture
✅ Collaborate cross-functionally with product, sales, medical, and regulatory teams to ensure cohesive messaging
✅ Monitor and analyze campaign performance, optimizing for effectiveness and ROI
✅ Ensure compliance with industry regulations and internal standards
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Business Administration, Healthcare Management, or a comparable degree program with a focus on Marketing and/or Communications
Experience: At least 8 years of professional experience in brand management, product management, or marketing, ideally in the Consumer Health or Medical Technology sector
Required Skills:
- Proven experience working in a matrix organization and driving cross-functional collaboration
- Strong leadership skills with experience managing direct reports
- Excellent communication, analytical, and project management skills
- Experience in developing and implementing marketing plans, and monitoring marketing performance
- Experience managing communications agencies
- Self-motivated with a proactive, solution-oriented working style
- Strong communication skills and a self-directed yet team-oriented approach
- Open-minded, creative, and a natural networker
- Innovative mindset and enthusiasm
- High customer orientation
- Fluent in both German and English, spoken and written
- Proficient in MS Office applications
Preferred Skills:
- Experience in the diabetes or healthcare industry
- Knowledge of continuous glucose monitoring (CGM) technology
ASSUMPTION: Candidates with experience in the diabetes or healthcare industry and knowledge of CGM technology may have a competitive advantage.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Estimated based on market research and company size)
Benefits:
- Comprehensive benefits program
- Growth opportunities on a global scale
- Access to career development through in-house learning programs and/or qualified tuition reimbursement
Working Hours: Full-time (Hybrid - 2-3 days on-site per week)
ASSUMPTION: The salary range is estimated based on market research and company size. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing, specifically focused on continuous glucose monitoring (CGM) technology
Company Size: 10,001+ employees (Large enterprise)
Founded: 1999
Company Description:
- Dexcom is a pioneer and global leader in continuous glucose monitoring (CGM) technology
- The company aims to empower people to take control of their health by providing innovative, user-friendly solutions
- Dexcom is committed to improving the lives of people with diabetes and other chronic conditions through its products and services
Company Specialties:
- Continuous Glucose Monitoring
- Medical Devices
- Diabetes Management
- Decision Support
- Data
- Mobile Software
- Sensors
- Biosensors
- Glucose Biosensors
- Wellness
Company Website: careers.dexcom.com
ASSUMPTION: Dexcom's large size and global presence offer extensive growth opportunities and a diverse work environment.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: This role reports directly to the Regional Marketing Director and may have supervisory responsibilities for a team of marketing professionals
Work Arrangement: Hybrid - 2-3 days on-site per week, with the remainder of the work done remotely
Growth Opportunities:
- Potential for career advancement within the marketing department or other functions within the organization
- Opportunities to work on international projects and gain global experience
- Access to in-house learning programs and/or qualified tuition reimbursement for professional development
ASSUMPTION: This role offers significant growth potential for the right candidate, both in terms of career advancement and exposure to international projects.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology
Office Location(s): Mainz, Germany
Geographic Context:
- Mainz is a vibrant city located on the Rhine River in the state of Rhineland-Palatinate, Germany
- The city offers a high quality of life, with a rich cultural scene, historic architecture, and a strong economy
- Mainz is well-connected by public transportation and is within easy reach of Frankfurt International Airport
Work Schedule: Full-time (Hybrid - 2-3 days on-site per week, with flexible hours and the ability to work from home on some days)
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and communication skills
- Analytical and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience working in a matrix organization and driving cross-functional collaboration
- Demonstrate your understanding of the diabetes or healthcare industry and continuous glucose monitoring (CGM) technology
ATS Keywords: Marketing Communication, Brand Management, Product Management, Cross-Functional Collaboration, Leadership, Analytical Skills, Project Management, Marketing Plans, Performance Monitoring, Customer Orientation, Fluent in German, Fluent in English, Innovative Mindset, Networking, Team-Oriented, Solution-Oriented
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, leadership, and cross-functional collaboration skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing automation, analytics, and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Innovative: We continuously seek new ways to improve and disrupt the status quo
- Collaborative: We work together to achieve our goals
Work Style:
- Strategic and forward-thinking
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you ensure that your marketing strategies prioritize the needs and preferences of patients?
- Can you describe a time when you drove cross-functional collaboration to achieve a strategic goal?
- How do you stay up-to-date with industry trends and new technologies in the diabetes or healthcare industry?
ASSUMPTION: Candidates who align with Dexcom's patient-centric, innovative, and collaborative values will be most successful in this role.
⚠️ Potential Challenges
- Managing a team in a matrix organization may require strong communication and diplomatic skills
- Balancing multiple priorities and competing demands from various stakeholders can be challenging
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- The hybrid work arrangement may present unique communication and collaboration challenges
ASSUMPTION: Applicants should be prepared to navigate the complexities of a matrix organization and a hybrid work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager position in the medical device or healthcare industry, but with a focus on continuous glucose monitoring (CGM) technology
- Compared to other Senior Marketing Manager roles, this position offers a unique opportunity to work in a growing, innovative industry and make a significant impact on patient lives
- Career progression in this role may lead to international opportunities and exposure to global markets
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new CGM product in the German market
- Conducting market research and competitive analysis to inform marketing strategy and tactics
- Managing a team to create and distribute marketing materials, such as brochures, presentations, and website content, for both HCP and DTC channels
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role and the importance of driving results through team management and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing efforts, and how will my performance be evaluated?
- What is the company's approach to work-life balance, and how does this role accommodate flexible working arrangements?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching Dexcom's products, industry, and company culture
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
