Senior Marketing Manager - Digital & B2B Marketing

📌 Core Information

🔹 Job Title: Senior Marketing Manager - Digital & B2B Marketing

🔹 Company: Weekday AI

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading comprehensive marketing strategies with a focus on digital initiatives and account-based marketing (ABM)
• Overseeing content marketing, market intelligence, and research activities to drive demand and grow revenue, particularly in international markets
• Collaborating with cross-functional teams to align messaging and go-to-market efforts
• Mentoring and supporting a small marketing team to build a high-performing marketing function

ASSUMPTION: This role requires a strategic mindset with a balance of high-level planning and hands-on execution. The ideal candidate will have a strong background in ABM, demand generation, and website optimization, combining strategic thinking with tactical skills.

📋 Key Responsibilities

✅ Develop and implement a data-led digital marketing strategy focused on customer acquisition, retention, and brand building

✅ Integrate emerging digital channels to increase engagement and conduct market research to track trends, competitors, and audience behaviors

✅ Achieve monthly inbound lead targets through SEO, content marketing, and social channels, and build campaigns to attract and nurture qualified leads

✅ Own the corporate website as a key marketing and lead-generation tool, ensuring it is visually compelling, conversion-optimized, and regularly audited for SEO and CRO improvements

✅ Optimize organic and paid search strategies to increase visibility and attract qualified traffic globally, using A/B testing and keyword research to enhance performance

✅ Identify and map high-value target accounts in coordination with sales and market intelligence, and create personalized marketing campaigns for each account

✅ Collaborate with the content team to produce high-impact resources that fuel inbound traffic and drive pipeline growth by aligning content strategy with lead generation goals

✅ Lead a small marketing team, mentoring and supporting team members to build a high-performing marketing function

✅ Build lead nurturing workflows using email marketing, retargeting, and behavioral segmentation, and implement lead scoring models to prioritize prospects and improve hand-off to sales

✅ Track and report on KPIs including website traffic, engagement, conversions, and campaign performance, using tools like heat maps and behavior analytics to optimize site and campaign effectiveness

✅ Partner with sales, product, and customer success teams to align messaging and go-to-market efforts, and share marketing best practices and emerging trends to foster innovation and growth across the team

ASSUMPTION: This role requires a mix of strategic planning and tactical execution, with a strong focus on digital marketing, ABM, and lead generation. The ideal candidate will be comfortable working in a dynamic, cross-functional environment and driving results through data-driven strategies.

🎯 Required Qualifications

Education: MBA/Master’s in Marketing, Business, Communications, or related field from a reputed institution

Experience: 10–15 years of marketing experience with a strong focus on digital marketing, ABM, lead generation, content, and website management

Required Skills:

• Proven success in developing and executing B2B marketing campaigns, especially in international markets
• Hands-on experience with marketing automation tools, CRM platforms, SEO/SEM, and performance analytics
• Strong communication and collaboration skills with the ability to present to stakeholders and drive cross-functional alignment

Preferred Skills:

• Certifications in Google Ads, SEO, or ABM
• Prior experience in the utilities sector or similar B2B domains targeting global markets

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, ABM, and lead generation, with a proven track record of driving results in international markets. They should be comfortable working in a dynamic, cross-functional environment and driving results through data-driven strategies.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on experience level and industry standards for senior marketing roles in Bengaluru)

Benefits:

• Health insurance and wellness benefits
• Retirement benefits
• Employee stock options

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for senior marketing roles in Bengaluru, considering the candidate's experience level and the company's size. Benefits may vary and are subject to confirmation with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to mid-sized, offering a dynamic and agile work environment)

Founded: 2022 (Relatively new, with a focus on growth and innovation)

Company Description:

• Weekday AI is a YC-backed recruitment startup that curates top jobs from premium YC and VC-backed startups
• The company focuses on hand-curating job listings to provide candidates with select opportunities
• Weekday AI aims to connect talented professionals with innovative and growing startups in the technology sector

Company Specialties:

• Recruitment and job curation
• Startup and technology industry focus
• YC and VC-backed startup connections

Company Website: http://jobs.weekday.works

ASSUMPTION: Weekday AI is a small to mid-sized company, offering a dynamic and agile work environment. As a YC-backed startup, the company is focused on growth and innovation, providing employees with opportunities to make a significant impact on its success.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the CEO or a senior leadership team member

Reporting Structure: This role will likely report directly to the CEO or a senior leadership team member, with the opportunity to build and lead a small marketing team

Work Arrangement: On-site, with flexible work arrangements and the possibility of remote work for specific tasks or projects

Growth Opportunities:

• Building and leading a small marketing team, with the potential to expand the team as the company grows
• Gaining exposure to various aspects of marketing, including digital marketing, ABM, and lead generation
• Working closely with senior leadership to drive strategic initiatives and contribute to the company's overall success

ASSUMPTION: This role offers significant growth opportunities, as the company is relatively new and focused on expansion. The ideal candidate will have the chance to make a substantial impact on the company's success and grow within the organization.

🌍 Location & Work Environment

Office Type: Co-working space or shared office environment, with a focus on collaboration and innovation

Office Location(s): Bengaluru, with the possibility of remote work for specific tasks or projects

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving technology industry
• The city offers a vibrant startup ecosystem, with numerous opportunities for networking and professional growth
• Bengaluru is also known for its diverse culture, rich history, and numerous tourist attractions

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including the possibility of remote work for specific tasks or projects

ASSUMPTION: The work environment at Weekday AI is likely to be dynamic and collaborative, with a focus on innovation and growth. The company's location in Bengaluru provides employees with access to a thriving technology industry and numerous opportunities for professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Weekday AI website
• Phone or video screening to assess cultural fit and basic qualifications
• In-depth interviews with senior leadership to discuss the role, responsibilities, and expectations
• Case studies or presentations to evaluate the candidate's strategic thinking and problem-solving skills
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Digital marketing and ABM expertise
• Lead generation and campaign development experience
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of digital marketing, ABM, and lead generation strategies in your application materials
• Prepare for interview questions that focus on your strategic thinking, problem-solving skills, and cultural fit
• Research Weekday AI and the technology industry in Bengaluru to show your enthusiasm and preparation

ATS Keywords: Digital Marketing, B2B Marketing, ABM, Lead Generation, Content Marketing, SEO, SEM, Marketing Strategy, Marketing Automation, Marketing Analytics

ASSUMPTION: The application process at Weekday AI is likely to be competitive, with a focus on assessing the candidate's strategic thinking, digital marketing expertise, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and skills and prepare for interview questions that focus on these areas.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Content creation and management tools (e.g., WordPress, Google Docs, Microsoft Office)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM platforms, SEO/SEM tools, and content creation and management tools. Familiarity with project management tools is also beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Dynamic and agile, with a focus on growth and innovation
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and results-oriented, with a focus on using data to inform decision-making and drive results

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment focused on growth and innovation?
• Are you comfortable working in a collaborative, team-oriented environment, with a strong emphasis on cross-functional collaboration?
• Do you have a data-driven mindset and a proven track record of using data to inform decision-making and drive results?

ASSUMPTION: Weekday AI is likely to prioritize cultural fit and alignment with company values in its hiring process. Applicants should assess their fit with the company's values and work style and be prepared to discuss their alignment with these factors in interviews.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with a focus on growth and innovation may require adaptability and flexibility
• Collaborating with cross-functional teams and stakeholders may require strong communication and collaboration skills
• Driving results through data-driven strategies may require a strong analytical mindset and a willingness to learn and adapt
• Working in a small to mid-sized company may require a willingness to take on additional responsibilities and wear multiple hats

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to change. They will also have strong communication and collaboration skills and a data-driven mindset, with a willingness to learn and adapt.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a stronger emphasis on digital marketing, ABM, and lead generation
• As a small to mid-sized company, Weekday AI may offer more opportunities for growth and impact than larger organizations
• This role may provide a unique opportunity to gain exposure to various aspects of marketing and work closely with senior leadership to drive strategic initiatives

ASSUMPTION: Applicants should consider the unique aspects of this role, including its focus on digital marketing, ABM, and lead generation, as well as the opportunities for growth and impact that a small to mid-sized company may offer.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive customer acquisition, retention, and brand building
• Identifying and mapping high-value target accounts in coordination with sales and market intelligence, and creating personalized marketing campaigns for each account
• Optimizing the corporate website for SEO and CRO, and developing localized landing pages and content tailored to target regions

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of initiatives they may work on in this role. The ideal candidate will have experience with similar projects and be able to demonstrate their ability to develop and execute strategic marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does the marketing team collaborate with other departments, such as sales and product, to align messaging and go-to-market efforts?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These interview questions are designed to help applicants better understand the company's growth plans, team dynamics, and expectations for the role. Applicants should tailor their questions to the specific company and role, demonstrating their interest and preparation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Weekday AI website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, ABM, and lead generation
• Prepare for interview questions that focus on your strategic thinking, problem-solving skills, and cultural fit
• Research Weekday AI and the technology industry in Bengaluru to show your enthusiasm and preparation
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.