📌 Core Information
🔹 Job Title: Senior Marketing Manager (DK Learning)
🔹 Company: Dorling Kindersley Limited
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-06-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategy for DK Learning
- Driving engagement through multi-channel marketing campaigns
- Managing and growing a marketing team
- Collaborating with senior stakeholders and cross-functional teams
- Measuring and reporting on campaign effectiveness
ASSUMPTION: This role requires a strategic mindset with a balance of creative and analytical skills. The ideal candidate will have experience in education publishing and a strong understanding of the education landscape.
📋 Key Responsibilities
✅ Develop and implement DK Learning’s marketing strategy, focusing on driving engagement through print, social media, email marketing, and video content creation
✅ Proactively seek out new markets and audiences and connect with them
✅ Plan and execute campaigns to drive direct revenue and sales leads, while collaborating as a key stakeholder within the wider marketing team
✅ Manage a team (with potential for growth) and provide effective leadership and guidance
✅ Ensure all materials produced by internal and external teams are delivered on time, within budget, and effectively promote the brand and values of the business
✅ Measure and report on the effectiveness of campaigns, providing timely insights to senior stakeholders
✅ Demonstrate a solid understanding of market needs and challenges to generate customer-centric propositions
✅ Develop strategies to refine campaigns and future plans, utilising data, market research, and competitor insights
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and team management. Strong project management skills and the ability to multitask are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with at least 3 years in education publishing or a related industry
Required Skills:
- Proven experience in delivering successful multi-channel campaigns within a fast-paced organisation
- Excellent communication skills and the ability to contribute effectively to cross-functional teams
- Line management experience, with a proven ability to lead and motivate a team
- A strong understanding of the education landscape and schools market needs, both within and beyond the UK
- Experience in education publishing, digital, and print marketing
- A proactive, self-starter mindset with the ability to develop and own a marketing channel
- Excellent attention to detail and accuracy
Preferred Skills:
- A genuine enthusiasm for learning materials and the publishing sector
- Awareness of the US education market
- The ability to quickly learn and adapt to different marketing channels and strategies
- A flexible approach to working across long-term projects mixed with short deadlines
ASSUMPTION: Given the specific nature of this role, candidates with a background in education publishing or a related industry are likely to have a competitive edge.
💰 Compensation & Benefits
Salary Range: £55,000 - £65,000 per annum (Based on industry standards for a Senior Marketing Manager role in London with 5-10 years of experience)
Benefits:
- 25 days paid holiday entitlement in year one, plus bank holidays
- Generous pension scheme
- Volunteering policy and charity matching
- Employee assistance programme
- 60% discount on company books
- Cycle to work scheme and discounted gym membership
- Flex Fridays (1pm Finish*)
- Shopping discounts
- Up to 30 days remote working from abroad*
Working Hours: Full-time, typically 37.5 hours per week with flexible working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. The final salary will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Dorling Kindersley Limited is a leading illustrated publisher and a member of the Penguin Random House division of Bertelsmann. They create cutting-edge design and stunning visual books for the whole family, with a global book loving community of over 800 colleagues in the UK, US, Germany, India, China, Spain, and Australia.
Company Size: Dorling Kindersley Limited has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Dorling Kindersley Limited was founded in 1974, with a rich history in publishing and a strong commitment to inspiring curiosity and bringing people to books through their thirst for knowledge.
Company Description:
- Dorling Kindersley Limited believes in the power of discovery and creates books for everyone that explore ideas and nurture curiosity about the world we live in.
- The company produces books in over 100 countries and over 60 languages, with a global presence and a commitment to diversity and inclusion.
- Dorling Kindersley Limited is passionate about inspiring curiosity and bringing people to books through their thirst for knowledge.
Company Specialties:
- Illustrated publishing
- Educational resources
- Global distribution
- Multichannel marketing
Company Website: dk.com
ASSUMPTION: Dorling Kindersley Limited's global presence and commitment to inspiring curiosity make it an attractive employer for candidates passionate about publishing and education.
📊 Role Analysis
Career Level: This role is at the senior management level, offering significant responsibility and the opportunity to make a real impact on the company's marketing strategy.
Reporting Structure: The Senior Marketing Manager will report directly to the Head of Marketing and work closely with senior stakeholders across the business.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The specific arrangement will be determined based on the candidate's needs and the team's requirements.
Growth Opportunities:
- Potential for team expansion and increased responsibility
- Opportunities to work on global projects and collaborate with international teams
- Career progression within the marketing department or wider Penguin Random House division
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career progression within the company.
🌍 Location & Work Environment
Office Type: Dorling Kindersley Limited's London office is a modern, collaborative workspace with a focus on creativity and innovation.
Office Location(s): One Embassy Gardens, 8 Viaduct Gardens, London, SW11 7BW, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving publishing industry
- The office is located in the Nine Elms area, with easy access to public transportation and nearby amenities
- The area is undergoing significant regeneration, with new housing, shops, and public spaces being developed
Work Schedule: The work schedule is typically Monday to Friday, with flexible working options available.
ASSUMPTION: The location of Dorling Kindersley Limited's London office provides easy access to public transportation and nearby amenities, making it an attractive option for candidates living in or around the city.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and a member of the HR team
- Final interview with senior stakeholders
Key Assessment Areas:
- Marketing strategy and campaign development
- Team management and leadership skills
- Understanding of the education landscape and market needs
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your CV and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the education market and DK Learning's products
- Showcase your strategic thinking and creative approach to marketing campaigns
- Prepare examples of your past marketing campaigns and their outcomes
- Research Dorling Kindersley Limited and be ready to discuss how your values align with the company's mission
ATS Keywords: Marketing strategy, campaign development, team management, education publishing, market research, competitor analysis, customer-centric propositions
ASSUMPTION: Dorling Kindersley Limited's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The specific tools and technologies required for this role will depend on the candidate's previous experience and the team's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Expertise and quality
- Inspiring curiosity and knowledge
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and data-informed
- Flexible and adaptable
Self-Assessment Questions:
- Do you share Dorling Kindersley Limited's passion for inspiring curiosity and bringing people to books through their thirst for knowledge?
- Are you comfortable working in a dynamic, fast-paced environment with tight deadlines?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Dorling Kindersley Limited's company culture values creativity, collaboration, and a passion for inspiring curiosity and knowledge.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for some candidates
- The education market can be competitive and unpredictable, requiring adaptability and resilience
- The role may involve occasional travel to international offices or industry events
- The London office is located in a regeneration area, which may impact the local amenities and infrastructure
ASSUMPTION: While Dorling Kindersley Limited offers a dynamic and exciting work environment, candidates should be prepared for the potential challenges that come with working in a fast-paced, global publishing company.
📈 Similar Roles Comparison
- This role is unique in its focus on education publishing and marketing for DK Learning, with a broader scope than typical marketing manager roles
- The education publishing industry is distinct from other publishing sectors, with unique market dynamics and customer needs
- Career progression in education publishing may differ from other publishing or marketing roles, with opportunities for specialization and vertical growth
ASSUMPTION: Candidates should consider the unique aspects of this role and the education publishing industry when evaluating their career prospects and comparing this opportunity to other marketing manager roles.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new phonics resource for primary schools
- Collaborating with the US team to adapt an existing DK Learning product for the US market
- Conducting market research to identify new opportunities for DK Learning in the UK and international markets
ASSUMPTION: The specific projects that the Senior Marketing Manager will work on will depend on the company's priorities and the market's needs at the time of hire.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Dorling Kindersley Limited support the professional development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dorling Kindersley Limited approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the opportunities for growth and career progression within the marketing department and the wider Penguin Random House division?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
💼 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Research Dorling Kindersley Limited and be ready to discuss how your values align with the company's mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
