Senior Marketing Manager, E-commerce

📌 Core Information

🔹 Job Title: Senior Marketing Manager, E-commerce

🔹 Company: Black Spectacles

🔹 Location: Chicago, Illinois, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Based in Chicago, IL preferred)

🚀 Job Overview

Key aspects of this role include:

• Driving e-commerce growth through strategic campaigns
• Managing and mentoring a small internal team
• Collaborating with cross-functional teams to enhance lead generation
• Optimizing digital marketing efforts using data-driven strategies

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results in the e-commerce channel.

📋 Key Responsibilities

✅ Lead e-commerce growth through paid search, social media, and retargeting campaigns

✅ Analyze user behavior and campaign performance using Google Analytics

✅ Optimize landing pages, email campaigns, and ad creative through A/B testing

✅ Oversee and support a small internal team, and coordinate with agency partners

✅ Develop and implement demand generation campaigns to drive qualified leads

✅ Create automated workflows, email campaigns, and nurturing sequences using HubSpot

✅ Optimize SEO, organic search, and PPC campaigns to attract and convert qualified leads

✅ Collaborate with sales to enhance lead handoff and conversion rates

✅ Develop and own the digital marketing roadmap, ensuring alignment with business goals and ROI targets

✅ Monitor performance, analyze data, and make informed recommendations to drive growth and improve business outcomes

ASSUMPTION: This role involves a mix of tactical execution and strategic planning, with a strong emphasis on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field

Experience: 6+ years of digital marketing experience with a proven track record in e-commerce growth

Required Skills:

• Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, and retargeting)
• Strong proficiency in Google Analytics and data-driven strategy development
• Deep knowledge of SEO, organic search, database management, and segmentation strategies
• Experience with social media marketing, thought leadership, and event marketing to drive engagement and brand visibility
• Experience managing internal team members and collaborating with external vendors
• Strategic, results-driven mind-set with attention to detail and adaptability in a fast-paced environment

Preferred Skills:

• Certifications in HubSpot, Google Ads, or Google Analytics
• Experience with architecture or design industry

ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on e-commerce growth and data analysis. Experience with HubSpot and Google Ads is essential for success in this role.

💰 Compensation & Benefits

Salary Range: $125,000 to $160,000 per year, commensurate with experience and qualifications

Benefits:

• Health Insurance (BCBS)
• Dental Insurance
• Vision Insurance
• Disability Insurance
• Life Insurance
• Flexible Spending Accounts (FSAs)
• Health Savings Accounts (HSAs)
• 401(k) plan with company match of up to 4%
• Generous Paid Time Off (up to 3 weeks vacation, 8 holidays, 2 floating holidays, and up to 1 week sick leave)
• Referral Program
• Semi-annual team gatherings and events

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is based on industry standards for a senior marketing manager role with a focus on e-commerce growth. Benefits are comprehensive and include health insurance, retirement plans, and generous paid time off.

📌 Applicant Insights

🔍 Company Context

Industry: E-learning, specifically focused on architecture and design education

Company Size: Small (11-50 employees), offering an entrepreneurial environment with ample opportunities for growth and impact

Founded: 2010, with a mission to educate and inspire architects to thrive in their careers

Company Description:

• Black Spectacles provides resources to help educate and inspire architects, offering NCARB-approved test prep for the Architecture Registration Exam (ARE)
• They are the first provider to offer a guarantee that users will pass the ARE using their resources
• Black Spectacles is a Great Place to Work-Certified organization, offering autonomy, career growth, and a supportive work environment

Company Specialties:

• e-learning
• architecture
• online learning
• training
• professional education
• ARE Exam Prep
• architecture software tutorials
• architecture software training
• design software tutorials

Company Website: blackspectacles.com

ASSUMPTION: Black Spectacles is a growing company in the e-learning space, with a strong focus on the architecture and design industry. They offer a supportive work environment with opportunities for professional growth and impact.

📊 Role Analysis

Career Level: Senior-level role, with a focus on strategic leadership and execution

Reporting Structure: This role reports directly to the CEO and oversees a small internal team, with close collaboration with product, sales, and creative teams

Work Arrangement: Remote work with a preference for candidates based in Chicago, Illinois. Semi-annual team gatherings are held in person.

Growth Opportunities:

• As a senior-level role, this position offers opportunities for mentorship and leadership within the marketing team
• The company's growth trajectory provides potential for career advancement and increased responsibilities
• Black Spectacles' entrepreneurial environment encourages employees to take on new challenges and initiatives

ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact on the company's growth and success, with ample opportunities for career development and leadership.

🌍 Location & Work Environment

Office Type: Fully remote, with a preference for candidates based in Chicago, Illinois

Office Location(s): Chicago, IL (60654)

Geographic Context:

• Chicago, Illinois is a major metropolitan area with a thriving architecture and design industry
• The city offers a diverse range of cultural, recreational, and professional opportunities
• Black Spectacles' remote work policy allows for flexibility and work-life balance

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment offers candidates the flexibility to balance their personal and professional lives, while still benefiting from the resources and support of a growing company.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the CEO and other team members
• Final decision and offer

Key Assessment Areas:

• Digital marketing expertise, with a focus on e-commerce growth
• Data-driven decision making and analytical skills
• Leadership and team management abilities
• Alignment with company values and culture

Application Tips:

• Highlight your experience with e-commerce growth and data-driven marketing strategies
• Tailor your resume to emphasize relevant skills and experiences
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
• Demonstrate your passion for the architecture and design industry, and your enthusiasm for Black Spectacles' mission

ATS Keywords: E-commerce growth, digital marketing, SEO, Google Analytics, HubSpot, lead generation, team management, data-driven strategy

ASSUMPTION: The application process for this role will focus on assessing candidates' digital marketing expertise, leadership skills, and cultural fit with Black Spectacles' values and mission.

🛠️ Tools & Technologies

• HubSpot (marketing automation, workflows, lead management)
• Google Ads (PPC, display, and retargeting)
• Google Analytics
• SEO and organic search tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: This role requires proficiency in various digital marketing tools and technologies, with a focus on HubSpot and Google Ads for e-commerce growth and lead generation.

👔 Cultural Fit Considerations

Company Values:

• Encourage & take calculated risks
• World-class in everything we do
• Make it safe to share ideas
• Take care of your people

Work Style:

• Autonomous, with the freedom to shape the direction of the company
• Collaborative, with close coordination with cross-functional teams
• Data-driven, with a focus on continuous improvement and optimization

Self-Assessment Questions:

• Do you thrive in an entrepreneurial environment, taking ownership and accountability for your work?
• Are you comfortable working remotely and managing a small team?
• Do you have a passion for the architecture and design industry, and a commitment to Black Spectacles' mission?

ASSUMPTION: Black Spectacles values candidates who are autonomous, collaborative, and data-driven, with a passion for the architecture and design industry and a commitment to the company's mission.

⚠️ Potential Challenges

• Managing a small internal team and collaborating with external vendors
• Balancing strategic planning with hands-on execution
• Adapting to a fast-paced, growing company environment
• Working remotely, with the need for strong self-motivation and time management skills

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring candidates to be adaptable, strategic, and results-driven.

📈 Similar Roles Comparison

• This role is unique in its focus on e-commerce growth within the architecture and design education industry
• Compared to other senior marketing roles, this position offers a greater emphasis on data-driven decision making and team management
• Career progression may involve moving into a more strategic or leadership role within the marketing department or the company as a whole

ASSUMPTION: This role offers a unique blend of strategic leadership and tactical execution, with a focus on driving measurable results in the e-commerce channel.

📝 Sample Projects

• Developing and executing a comprehensive e-commerce growth strategy, including paid search, social media, and retargeting campaigns
• Optimizing landing pages, email campaigns, and ad creative through A/B testing to maximize conversions
• Creating automated workflows, email campaigns, and nurturing sequences using HubSpot to engage prospects and move them through the funnel

• Analyzing user behavior and campaign performance using Google Analytics to identify trends and make data-driven recommendations

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of this role, with a focus on driving measurable results through data-driven marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for e-commerce growth and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as product, sales, and creative?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Black Spectacles support the professional development and growth of its employees?
• What is the company's approach to work-life balance, particularly for remote employees?

ASSUMPTION: These interview questions are designed to assess the company's long-term vision, team dynamics, and commitment to employee growth and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with e-commerce growth, digital marketing, and data-driven strategies
• Prepare a cover letter that demonstrates your passion for the architecture and design industry, and your enthusiasm for Black Spectacles' mission
• If applicable, prepare examples of your work or portfolio to showcase your skills and achievements
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.