Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Centric Software

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Crafting and executing a marketing roadmap for Core EMEA markets
• Driving market penetration and pipeline growth
• Leading a team of 6 marketers
• Collaborating with global product marketing, sales, and pre-sales teams
• Working across borders and time zones

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in B2B marketing, ideally in SaaS or enterprise tech.

📋 Key Responsibilities

✅ Own and drive the strategy for Core EMEA markets

✅ Lead generation machine: design and execute high-performing, multichannel demand generation programs

✅ Strategic account focus: partner with Key Account Managers to design and execute personalized, account-based marketing (ABM) programs

✅ Discover new growth levers: identify emerging trends, new market opportunities, and powerful partnerships

✅ Lead with vision: empower, inspire, and coach your team of 6 rockstar marketers to do their best work and grow with you

✅ Be data-obsessed: own the marketing budget, track key KPIs, and continuously optimize for ROI

✅ Know the market like the back of your hand: stay ahead of the curve on competitor moves, customer trends, and market innovation

✅ Content that connects: develop relevant, sharp, and audience-first messaging that speaks directly to industry pain points and aspirations

✅ Work across teams, across borders: collaborate with global product marketing, sales, and pre-sales teams to bring consistent messaging and customer value at every touchpoint

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to make things happen.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years in B2B marketing, ideally in SaaS or enterprise tech

Required Skills:

• Proven success in driving market penetration and pipeline growth
• Expertise in demand generation, ABM, and strategic account marketing
• Strong leadership skills: experience managing and developing high-performing marketing teams
• Data-driven mindset: strong skills in budget planning, campaign analytics, and data-driven storytelling
• Fluency in English; additional European languages are a plus

Preferred Skills:

• Experience working with global teams and across time zones
• Familiarity with the fashion, luxury, or consumer goods industries
• Knowledge of AI-powered tools and data-driven insights

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in B2B marketing, ideally in SaaS or enterprise tech.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (based on experience and industry standards for a Senior Marketing Manager in Paris)

Benefits:

• Remote-first role with access to coworking spaces where available
• Flexible travel (occasional EMEA trips)
• Fast-moving, fun-loving culture grounded in innovation, collaboration, and a deep commitment to customer success

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager in Paris. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, Product Lifecycle Management (PLM) and Product Experience Management (PXM) solutions for fashion, luxury, and consumer goods)

Company Size: 1,001-5,000 employees (global, with a significant presence in Europe)

Founded: 2004 (headquartered in Silicon Valley, with offices worldwide)

Company Description:

• Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands, and manufacturers of all sizes
• Expertise in fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care, and multi-category retail
• Offers best-of-breed solutions for planning, design, development, sourcing, compliance, buy, make, price, allocate, market, sell, and replenish products

Company Specialties:

• PLM for Retail
• Fashion Accessories
• Fashion Software
• Fashion
• Footwear
• Outdoor
• Product Lifecycle Management
• Luxury
• Digital Transformation
• Sustainability
• Consumer Goods
• Optimization
• Quality
• and Maximize Business Performance

Company Website: www.centricsoftware.com

ASSUMPTION: Centric Software's extensive industry expertise and global presence make it an attractive employer for marketing professionals seeking to work with prestigious global brands in the fashion, luxury, and consumer goods sectors.

📊 Role Analysis

Career Level: Senior-level role with significant strategic and leadership responsibilities

Reporting Structure: Reports directly to the EMEA Marketing Director

Work Arrangement: Remote-first role with access to coworking spaces where available; occasional EMEA travel required

Growth Opportunities:

• Potential to grow within the marketing team or explore other leadership roles within the organization
• Opportunity to work with a diverse, global team and gain exposure to various aspects of the business
• Chance to drive market penetration and pipeline growth in a fast-paced, innovative environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Remote-first, with access to coworking spaces where available

Office Location(s): Paris, Île-de-France, France (with occasional EMEA travel)

Geographic Context:

• Paris is the capital and most populous city of France, with a population of over 2 million people
• Known for its fashion, art, culture, and cuisine, Paris is a global hub for the fashion, luxury, and consumer goods industries
• Paris is served by two international airports (Charles de Gaulle and Orly) and has an extensive public transportation system

Work Schedule: Full-time (40 hours per week), with flexible hours and occasional EMEA travel

ASSUMPTION: Paris offers a vibrant, multicultural work environment with easy access to global fashion, luxury, and consumer goods brands.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the EMEA Marketing Director
• Background check and offer

Key Assessment Areas:

• Strategic thinking and market analysis skills
• Leadership and team management abilities
• Data-driven mindset and analytical skills
• Cultural fit and alignment with company values
• Industry-specific knowledge and experience

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the fashion, luxury, or consumer goods industries and Centric Software's offerings
• Showcase your strategic thinking, leadership, and data-driven approach to marketing
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to drive results

ATS Keywords: B2B Marketing, SaaS, Demand Generation, Account-Based Marketing, Team Leadership, Budget Planning, Campaign Analytics, Data-Driven Storytelling, Market Analysis, Content Development, Collaboration, Trend Identification, Customer Engagement, Innovation, Strategic Positioning, Digital Campaigns

ASSUMPTION: Centric Software's application process is designed to assess candidates' strategic thinking, leadership, and industry-specific knowledge, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Analytics and data visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
• AI-powered tools and data-driven insights (specific tools may vary based on the role)

ASSUMPTION: This role requires proficiency in marketing automation, CRM, analytics, and project management tools, as well as familiarity with AI-powered tools and data-driven insights.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Centric Software is committed to driving digital transformation and innovation in the fashion, luxury, and consumer goods industries
• Collaboration: Centric Software fosters a culture of collaboration and teamwork, both internally and with clients
• Customer Success: Centric Software is dedicated to delivering exceptional customer experiences and driving business success for its clients

Work Style:

• Fast-paced and dynamic: Centric Software operates in a fast-changing industry and values adaptability and agility
• Data-driven: Centric Software emphasizes data-driven decision-making and continuous optimization
• Global and diverse: Centric Software has a global presence and values diversity in its workforce

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and competitor moves in the fashion, luxury, or consumer goods industries?
• Can you provide an example of a time when you drove market penetration and pipeline growth through strategic marketing initiatives?
• How do you approach working with global teams and across time zones? Can you share an example of a successful cross-border collaboration?

ASSUMPTION: Centric Software values candidates who are innovative, collaborative, data-driven, and adaptable, with a strong understanding of the fashion, luxury, or consumer goods industries and a global mindset.

⚠️ Potential Challenges

• Occasional EMEA travel may be required, which could disrupt personal schedules and family time
• The fast-paced nature of the role may lead to tight deadlines and high workloads during peak periods
• The competitive fashion, luxury, and consumer goods industries may present challenges in driving market penetration and pipeline growth
• The global nature of the role may require working with diverse teams and navigating cultural differences

ASSUMPTION: These challenges can be mitigated by effective time management, prioritization, and open communication with team members and stakeholders.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Manager roles in the fashion, luxury, or consumer goods industries, this role offers a unique opportunity to work with a global leader in PLM and PXM solutions
• Unlike other roles, this position requires a strong understanding of AI-powered tools and data-driven insights to drive market penetration and pipeline growth
• Career path comparison: This role offers significant growth potential, with opportunities to develop both personally and professionally within the marketing team or explore other leadership roles within the organization

ASSUMPTION: This role provides a unique combination of global industry exposure, strategic leadership responsibilities, and the opportunity to work with cutting-edge AI-powered tools and data-driven insights.

📝 Sample Projects

• Developing and executing a successful ABM campaign for a key luxury fashion account, resulting in a 30% increase in qualified pipeline
• Launching a new digital marketing campaign for a fast-growing outdoor brand, driving a 25% increase in website traffic and a 15% increase in online sales
• Conducting market research and analysis to identify emerging trends in the consumer goods industry, informing the development of a new product line and driving a 20% increase in market share

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and innovative approach required to succeed in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for Centric Software, and how will my work impact the company's overall success?
• What are the most significant challenges facing the fashion, luxury, or consumer goods industries, and how can this role help address them?
• How does Centric Software support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions will help you better understand the role's expectations, the company's strategic priorities, and how your work will contribute to its overall success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to drive results
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.