📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Universal Music Group
🔹 Location: Seoul, Republic of Korea
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans for international releases
- Collaborating with creative, media, and digital teams to create innovative campaigns
- Identifying key social platforms and staying updated on trends
- Working closely with internal, local, and overseas partners
- Organizing and executing in-market promotions
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong interpersonal skills to manage cross-functional teams and drive successful marketing campaigns.
📋 Key Responsibilities
✅ Plan, execute, and evaluate local IMC marketing strategy for international releases
✅ Collaborate with creative, media, and digital teams to develop innovative, data-driven IMC marketing campaigns
✅ Identify key social platforms and stay abreast of new emerging connections and trends
✅ Work and communicate closely with internal/local/overseas partners
✅ Plan and execute strategies for UMK owned channels
✅ Organize and execute in-market promotion
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: Over 15 years of relevant work experience in the music and content business
Required Skills:
- Proven experience in leading full campaigns, from planning and execution to performance analysis
- Proactive in developing and executing project strategies
- Strong interpersonal skills and teamwork
- Creative and strategic thinking
- Edgy insight on marketing trends
- Proficiency in English and Korean (speaking and writing)
Preferred Skills:
- Work experience gained within music, entertainment, or consumer marketing companies
- Relevant experience at marketing agencies
- Good understanding and knowledge of J-POP
ASSUMPTION: Given the international nature of the role, candidates with experience working in a global music company or agency will have a significant advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Manager role in Seoul, the estimated salary range is ₩80,000,000 - ₩120,000,000 per year. This range takes into account the candidate's extensive experience and the high level of responsibility required for this position.
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on UMG products and services
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
Company Size: UMG has 10,001+ employees globally, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: UMG was founded in 1934 and has since grown into a global powerhouse in the music industry.
Company Description:
- UMG is committed to artistry, innovation, and entrepreneurship
- The company owns and operates a vast array of businesses, including recorded music, music publishing, merchandising, and audiovisual content
- UMG's catalog comprises the largest, most diverse, and culturally rich collection of music ever assembled
Company Specialties:
- Music and entertainment
- Artist development and management
- Music publishing and licensing
Company Website: Universal Music Group
ASSUMPTION: Working at UMG offers candidates the opportunity to be part of a dynamic and innovative company that is at the forefront of the global music industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in marketing and the music industry.
Reporting Structure: The Senior Marketing Manager reports directly to the Marketing Director and works closely with various internal, local, and overseas partners.
Work Arrangement: This is an on-site position, with the primary work location being the UMG office in Seoul. Occasional travel may be required for in-market promotions and meetings with international partners.
Growth Opportunities:
- Potential career progression to a Director or Vice President role within the marketing department
- Opportunities to work on high-profile international campaigns and collaborate with renowned artists
- Access to professional development and training programs offered by UMG
ASSUMPTION: Given the global nature of UMG's business, there may be opportunities for international assignments or transfers in the future.
🌍 Location & Work Environment
Office Type: UMG's Seoul office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2220 Colorado Avenue, Santa Monica, California, USA (Global Headquarters); 1755 Broadway Ave, New York, NY, USA; 21301 Burbank Blvd, Los Angeles, CA, USA; 2220 Colorado Ave, Santa Monica, CA, USA; 392 Kwun Tong Rd, Kwun Tong, Hong Kong, HK (Asia Pacific Headquarters)
Geographic Context:
- Seoul is the capital and largest city of South Korea, with a population of over 10 million people
- The city is known for its vibrant music scene, with a strong presence of K-Pop and international artists
- Seoul offers a unique blend of traditional and modern culture, with numerous historical sites, shopping districts, and entertainment options
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM. However, the nature of the role may require occasional overtime or weekend work to meet project deadlines or attend events.
ASSUMPTION: Working in Seoul offers candidates the opportunity to experience a dynamic and culturally rich city with a thriving music industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the Marketing Director and other relevant stakeholders
- Final interviews with senior leadership or the hiring manager
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional team collaboration and leadership
- Cultural fit and alignment with UMG's values
- Language proficiency in English and Korean
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your marketing campaigns and their outcomes
- Demonstrate your understanding of the global music industry and UMG's business
ATS Keywords: Marketing Strategy, Digital Marketing, Project Management, Team Collaboration, Creative Production, Data Analysis, Social Media Trends, Interpersonal Skills, Strategic Thinking, Campaign Execution, Bilingual Communication, Consumer Promotion, Artist Promotion, Market Research, Content Delivery, Music Industry Knowledge
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Facebook, Instagram, Twitter, TikTok, etc.)
- Marketing automation and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
- Project management software (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's assigned projects and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Artistry: UMG is committed to supporting and nurturing artistic talent
- Innovation: The company encourages creativity, experimentation, and continuous learning
- Entrepreneurship: UMG fosters a culture of initiative, ownership, and accountability
Work Style:
- Collaborative: UMG values teamwork and cross-functional collaboration
- Dynamic: The company operates in a fast-paced and ever-changing industry
- Global: UMG has a strong global presence, requiring employees to work with international teams and partners
Self-Assessment Questions:
- Do you have a deep passion for international pop music and a strong understanding of global music trends?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
ASSUMPTION: Candidates who align with UMG's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders across different time zones
- Adapting to changes in the global music industry and market trends
- Balancing creative and strategic thinking with data-driven decision-making
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing roles in the music industry, this position requires a higher level of strategic thinking and global experience
- Unlike other marketing roles, this position focuses specifically on international releases and in-market promotions for UMG's global artist roster
- Career progression in this role may lead to opportunities in international marketing, artist management, or senior leadership positions within UMG
ASSUMPTION: Candidates with experience in global marketing roles or international music industry positions will find this role particularly appealing and well-suited to their skillset.
📝 Sample Projects
- Developing and executing a global marketing campaign for an international artist release, including online and offline promotions, consumer engagement, and event management
- Collaborating with creative and media teams to produce innovative and data-driven marketing content for UMG's owned channels
- Conducting market research and analysis to identify trends and opportunities in the global music industry and adapt marketing strategies accordingly
ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of the Senior Marketing Manager role at UMG.
❓ Key Questions to Ask During Interview
- Can you describe the most successful marketing campaign you've led, and what made it a success?
- How do you approach working with cross-functional teams and stakeholders to develop and execute marketing strategies?
- What aspects of UMG's company culture resonate with you, and how do you think you can contribute to our team's success?
- How do you stay up-to-date with global music trends and adapt your marketing strategies accordingly?
- What is your approach to balancing creative and strategic thinking with data-driven decision-making?
ASSUMPTION: These interview questions are designed to assess the candidate's skills, experience, and cultural fit for the Senior Marketing Manager role at UMG.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
