Senior Marketing Manager

📌 Core Information 🔹 Job Title: Senior Marketing Manager 🔹 Company: tastytrade 🔹 Location: Chicago, Illinois 🔹 Job Type: On-site 🔹 Category: Financial Services 🚀 Job Overview Key aspects of this role include: - Developing and implementing comprehensive marketing strategies - Managing a multi-million-dollar marketing budget - Collaborating with cross-functional teams to execute campaigns - Analyzing campaign performance and optimizing marketing efforts - Gathering market data to inform strategy and ensure compliance ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams. 📋 Key Responsibilities ✅ Develop and implement comprehensive, holistic marketing strategies and plans focused on brand awareness, acquisition, and customer retention ✅ Manage multi-million-dollar marketing budget across digital channels ✅ Develop, execute, and optimize full-funnel, integrated campaigns by working collaboratively with cross-functional teams ✅ Define key performance indicators and set performance targets for marketing campaigns ✅ Analyze campaign performance data to identify trends, insights, and areas for improvement ✅ Create and distribute marketing campaign briefs to internal production teams ✅ Partner with marketing intelligence to communicate performance results regularly to senior stakeholders ✅ Gather relevant market data (consumer, competitive, advertising trends) to help formulate marketing strategy ✅ Partner with legal, compliance, brand, and commercial teams to develop marketing promotions and ensure all marketing is compliant and on-brand ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to juggle multiple projects and teams. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field Experience: - 3-5 years of experience working in the Financial Services Industry - Experience or interest in learning about the world of FX trading and financial markets - Conversant in brand and CRM, as well as acquisition including paid social, display/programmatic, search, SEO, partnerships, etc. Required Skills: - Detail-oriented and strong project management skills - Expertise using data to drive marketing decisions, proficiency in Google Analytics - Strong analytical skills and ability to work effectively with cross-functional teams Preferred Skills: - Familiarity with Adobe Workfront and Smartly - Experience with Salesforce Marketing Cloud ASSUMPTION: Candidates should have a solid understanding of financial services marketing and superior prioritization skills to achieve aggressive growth targets. 💰 Compensation & Benefits Salary Range: $135,000 - $140,000 (The actual salary offered will be based on the candidate's level of experience and qualifications) Benefits: - Performance Bonuses - Stock Purchase Options - Medical/Vision/Dental Benefits - 401k Plan - 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!) - 10 Paid Sick Days - Gym Membership Reimbursement - Commuter Benefits - Pet Insurance - Wellness & Mental Health Programs - Charitable Donation Matching - Two Paid Volunteer Days Off - Daily Catered Lunch - Full Kitchen with Snacks and Beverages - In-Building Gym - Shuttle to/from Metra Working Hours: 40 hours per week, with flexibility for the right candidate ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in the Financial Services industry. The actual salary may vary based on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services Company Size: 201-500 employees Founded: 2011 (as tastylive, later acquired by IG Group in 2021) Company Description: - The tasty house of brands empowers individual traders differently. - tastylive, founded in 2011, is an online financial media network. - tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017. - tasty Software Solutions and tastyfx, is a registered Forex broker-dealer. - In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. - tastyfx is the fastest-growing forex broker in the US over the past few years. Company Specialties: - Trading - Options Trading - Futures Trading - Equities Trading Company Website: http://www.tastytrade.com ASSUMPTION: tastytrade is a dynamic and growing company in the Financial Services industry, with a strong focus on empowering individual traders. 📊 Role Analysis Career Level: Senior-level role with significant responsibility and autonomy Reporting Structure: This role reports directly to Senior Management Work Arrangement: On-site, with a flexible work arrangement for the right candidate Growth Opportunities: - Potential to grow into a leadership role as the company expands - Opportunities to learn and develop skills in the fast-growing Forex trading industry ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company as it continues to expand. 🌍 Location & Work Environment Office Type: Modern, collaborative office space in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars Office Location(s): - 1330 W Fulton Market, Chicago, IL 60607, US Geographic Context: - The West Loop is a vibrant and growing neighborhood in Chicago, known for its tech startups, trendy restaurants, and nightlife. - The office is conveniently located near public transportation, with a shuttle to/from Metra available for employees. Work Schedule: Standard business hours, with flexibility for the right candidate ASSUMPTION: The West Loop location offers a dynamic and energetic work environment, with easy access to public transportation and nearby amenities. 💼 Interview & Application Insights Typical Process: 1. Phone or video screening 2. In-depth behavioral and skills-based interviews 3. Final round interviews with senior leadership Key Assessment Areas: - Strategic thinking and problem-solving skills - Analytical skills and data-driven decision-making - Ability to work effectively with cross-functional teams - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively in a team - Research the company and its products to demonstrate your understanding of the business and industry ATS Keywords: Marketing Strategy, Budget Management, Campaign Optimization, Cross-Functional Collaboration, Data Analysis, Financial Services Marketing, Forex Trading, Digital Marketing, Customer Retention, Brand Awareness, Compliance, CRM, SEO, Paid Social, Display Advertising ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and ability to work effectively with cross-functional teams. 🛠️ Tools & Technologies - MS Office Products - Google Analytics - Salesforce Marketing Cloud - Adobe Workfront - Adlib - Smartly ASSUMPTION: Proficiency in these tools is required for this role, with a focus on using data to drive marketing decisions and optimize campaign performance. 👔 Cultural Fit Considerations Company Values: - Empowerment: We believe in giving our customers the tools and knowledge to make their own trading decisions. - Innovation: We continuously seek new ways to improve our products and services to better serve our customers. - Collaboration: We work together to achieve our goals and support each other's success. - Integrity: We act with honesty and transparency in all our interactions with customers, partners, and each other. Work Style: - Fast-paced and dynamic work environment - Strong focus on collaboration and cross-functional teamwork - Data-driven decision-making and continuous improvement - Flexible and adaptable to changing priorities and market conditions Self-Assessment Questions: - How do you align with the company's value of empowerment, and how have you demonstrated this in your previous roles? - Describe a time when you had to adapt to a significant change in priorities or market conditions. How did you approach this, and what was the outcome? - How do you ensure that your marketing campaigns are compliant and on-brand, while still being innovative and effective? ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style, with a focus on empowerment, innovation, collaboration, and integrity. ⚠️ Potential Challenges - Managing a multi-million-dollar marketing budget requires strong financial acumen and a disciplined approach to spending - Collaborating with cross-functional teams can be challenging, requiring strong communication and project management skills - The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured and predictable work environment - The role may require occasional travel to attend industry events or meet with partners and clients ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them. 📈 Similar Roles Comparison - This role is similar to a Senior Marketing Manager role in a financial services company, with a focus on digital marketing and customer acquisition. - Unlike traditional financial services companies, tastytrade has a strong focus on empowering individual traders and providing a more personalized trading experience. - Career paths for this role may include advancing to a leadership role within the marketing department or transitioning to a related role within the company, such as Product Marketing or Business Development. ASSUMPTION: Candidates should research similar roles in the industry to better understand the responsibilities and requirements of this role and how it compares to other opportunities. 📝 Sample Projects - Developing and executing a comprehensive marketing campaign to launch a new Forex trading platform - Analyzing customer data to identify trends and opportunities for targeted marketing campaigns - Collaborating with the product team to gather user feedback and incorporate it into marketing materials - Managing a team of marketing professionals to execute a large-scale event or conference ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that a Senior Marketing Manager may face in this role. ❓ Key Questions to Ask During Interview - Can you describe the company's approach to marketing and how this role fits into the broader marketing strategy? - How does the company support the professional development and growth of its marketing team members? - What are the key priorities for this role in the first 90 days, and how will my success be measured? - How does the company approach compliance and risk management in its marketing efforts? - What is the company's long-term vision for the marketing department, and how does this role contribute to that vision? ASSUMPTION: These questions will help candidates better understand the role, the company's marketing strategy, and the opportunities for professional growth and development. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your strategic thinking, analytical skills, and ability to work effectively with cross-functional teams - Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work effectively in a team - Research the company and its products to demonstrate your understanding of the business and industry - Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.