📌 Core Information
🔹 Job Title: Senior Marketing Manager - Employee Experience
🔹 Company: Press Ganey
🔹 Location: Chicago, IL
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Defining personas, messaging, positioning, and go-to-market strategies for software and consulting solutions in Press Ganey’s Employee Experience business unit.
- Driving revenue and championing the value of our solutions to both internal and external audiences.
- Establishing the product marketing role for this business unit and defining best practice commercial strategies in partnership with the Product Marketing team.
- Leading cross-functional teams and collaborating within the marketing team to drive success.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Drive successful launches for new and existing products within the EX product portfolio, including developing launch plans, creating compelling messaging and collateral, and managing pre- and post-launch activities.
✅ Own the creation and execution of a comprehensive content strategy across various channels to educate and engage target audiences about our core EX product portfolio solutions.
✅ Develop the strategy and manage the marketing programs that drive demand for your products (webinars, email marketing, content syndication, etc.).
✅ Empower our sales team by developing effective sales tools and training programs, providing competitive intelligence, and collaborating on customer presentations and proposals in partnership with Commercial Ops counterparts.
✅ Track and analyze market trends and competitor activity, uncovering actionable insights to inform product positioning and differentiation strategies.
✅ Monitor key performance indicators (KPIs) for assigned products and campaigns, providing ongoing analysis and reports to inform future marketing decisions.
✅ Lead and collaborate with cross-functional teams to ensure seamless product marketing execution and alignment with overall business goals.
ASSUMPTION: This role requires a hands-on approach, with the ability to produce content, communicate effectively, and solve problems creatively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 5+ years of experience in B2B product marketing, preferably in the technology or healthcare industry with a focus on human resource and employee experience buyers.
Required Skills:
- Proven track record of successful product launches and campaigns with measurable results.
- Strong understanding of the marketing funnel and ability to translate technical specifications into customer-centric messaging.
- Excellent written and verbal communication skills, with the ability to craft compelling and persuasive content.
- Experience with competitive analysis tools and methodologies.
- Strong analytical and problem-solving skills with the ability to identify and execute data-driven marketing strategies.
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot).
- Fluency in Spanish or another language relevant to our target markets.
ASSUMPTION: Candidates should have a strong background in B2B product marketing and a proven track record of driving results.
💰 Compensation & Benefits
Salary Range: $80,000 - $135,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for hybrid work arrangement (3 days on-site).
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Press Ganey is a leading provider of experience measurement, data analytics, and insights for complex industries, with a focus on healthcare and commercial sectors.
Company Size: Press Ganey has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: Press Ganey was founded in 2022, with roots tracing back to 1985 in the healthcare industry.
Company Description:
- Press Ganey offers a comprehensive suite of solutions for measuring and improving experiences across the healthcare continuum, including patient, employee, and consumer experiences.
- The company serves clients in various industries, including healthcare, financial services, hospitality, market research, professional services, retail, and technology.
- Press Ganey is committed to empowering organizations to deliver the best experiences by turning data into insights that drive innovation and action.
Company Specialties:
- Human Experience
- Customer Experience
- Patient Experience
- Employee Experience
- Research Technology
- Local Experience
Company Website: www.pgforsta.com
ASSUMPTION: Press Ganey's focus on experience measurement and improvement makes it an attractive employer for professionals interested in driving meaningful change in various industries.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, with the opportunity to establish the product marketing function for the Employee Experience business unit.
Reporting Structure: The Senior Marketing Manager will report directly to the Senior Director of Product Marketing, Healthcare.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for three days a week and remotely for the remaining two days.
Growth Opportunities:
- As the first product marketing hire for the Employee Experience business unit, there is significant opportunity to shape the role and make a lasting impact on the company's success.
- Press Ganey's large employee base and diverse range of clients provide ample opportunities for career growth and development.
- The company's commitment to continuous learning and improvement creates an environment that supports professional growth.
ASSUMPTION: This role offers a unique opportunity to establish a new function within the company and drive significant business impact.
🌍 Location & Work Environment
Office Type: Press Ganey's Chicago office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 222 W. Merchandise Mart Plaza, Suite 1230, Chicago, IL 60654
Geographic Context:
- Chicago is a major metropolitan area with a diverse economy and a thriving job market.
- The city offers a wide range of cultural, recreational, and entertainment options, as well as easy access to public transportation.
- Chicago's central time zone may require some flexibility for collaboration with colleagues in other time zones.
Work Schedule: The hybrid work arrangement allows for flexibility in managing personal and professional responsibilities.
ASSUMPTION: The hybrid work arrangement and central location make this role an attractive option for candidates seeking a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
- Technical skills and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively with cross-functional teams.
- Research Press Ganey's company culture and values to demonstrate your fit with the organization.
ATS Keywords: B2B product marketing, employee experience, go-to-market strategy, competitive analysis, cross-functional team leadership, content development, sales enablement, marketing funnel, data-driven marketing
ASSUMPTION: Press Ganey's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on problem-solving and teamwork.
🛠️ Tools & Technologies
- Marketo or other marketing automation tools
- Salesforce or other CRM platforms
- Google Workspace (G Suite) for collaboration and productivity
- Microsoft Office Suite for document creation and management
ASSUMPTION: Press Ganey's use of industry-standard marketing and productivity tools enables effective collaboration and communication among team members.
👔 Cultural Fit Considerations
Company Values:
- Energize the customer relationship
- Success starts with me
- Commit to learning
- Dare to innovate
- Better together
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on continuous improvement
- Data-driven and analytical
Self-Assessment Questions:
- How do you energize customer relationships in a B2B context?
- Describe a time when you successfully led a cross-functional team to drive a strategic initiative.
- How do you approach learning and continuous improvement in your professional development?
ASSUMPTION: Press Ganey's values and work style emphasize collaboration, innovation, and continuous learning, making it an attractive employer for professionals who thrive in dynamic, team-oriented environments.
⚠️ Potential Challenges
- Establishing the product marketing function for the Employee Experience business unit may require navigating organizational dynamics and building consensus among stakeholders.
- Press Ganey's large employee base and diverse range of clients may present challenges in managing multiple priorities and balancing competing demands.
- The hybrid work arrangement may require additional effort to maintain effective communication and collaboration with remote team members.
- Chicago's competitive job market may present challenges in attracting and retaining top talent.
ASSUMPTION: These potential challenges can be mitigated through strong communication, strategic planning, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position offers the unique opportunity to establish a new function within the company and drive significant business impact.
- Press Ganey's focus on experience measurement and improvement differentiates it from other employers in the technology and healthcare industries.
- This role's hybrid work arrangement and central location provide a balance between on-site collaboration and remote work, making it an attractive option for candidates seeking flexibility.
ASSUMPTION: This role offers a unique combination of strategic impact, organizational influence, and work-life balance, making it an attractive option for experienced product marketing professionals.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new employee engagement platform, including market research, competitive analysis, and targeted messaging.
- Creating a series of thought leadership content pieces (e.g., whitepapers, blog posts, webinars) to establish Press Ganey's expertise in the employee experience space.
- Collaborating with the sales team to develop a sales enablement program that equips them with the tools and knowledge needed to effectively position Press Ganey's solutions in the market.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and creative aspects of the Senior Marketing Manager - Employee Experience role at Press Ganey.
❓ Key Questions to Ask During Interview
- How does Press Ganey support the professional development and growth of its employees?
- Can you describe the team structure and dynamics within the Employee Experience business unit?
- How does Press Ganey foster a culture of innovation and continuous improvement?
- What are the key priorities for this role in the first 90 days?
- How does Press Ganey approach work-life balance and employee well-being?
ASSUMPTION: These interview questions are designed to provide insight into Press Ganey's company culture, team dynamics, and priorities for this role, enabling candidates to make informed decisions about their fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, problem-solving abilities, and cultural fit with Press Ganey.
- Prepare for behavioral and situational interview questions that focus on your ability to work effectively with cross-functional teams and drive results in a dynamic, fast-paced environment.
- Research Press Ganey's company culture and values to demonstrate your fit with the organization and prepare thoughtful questions to ask during the interview process.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
