📌 Core Information
🔹 Job Title: Senior Marketing Manager, Engagement
🔹 Company: Cricut
🔹 Location: South Jordan, Utah, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (in-office 3-4 days per week)
🚀 Job Overview
Key aspects of this role include:
- Driving new machine owner engagement through data-driven lifecycle strategies
- Collaborating cross-functionally to optimize user journeys and messaging
- Executing campaigns across multiple channels, including email, push, SMS, and social media
- Analyzing performance data to inform optimization and experimentation
- Contributing to a creative and collaborative work environment
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-informed decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Define and execute onboarding and activation programs across multiple channels to maximize initial machine adoption and project output within the first 30 days
✅ Own onboarding KPIs, cohort analysis, and full-funnel measurement to track progress and optimize performance
✅ Design and execute A/B tests to improve messaging, timing, segmentation, and copy
✅ Collaborate with Product, Data, User Research, Creative, and Engineering teams to deliver on campaign goals
✅ Benchmark against lifecycle best practices in SaaS, ecommerce, and consumer tech to stay informed and innovative
ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively with various teams to achieve desired outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field; MBA or equivalent preferred
Experience: 3+ years in omni-channel lifecycle or CRM marketing, with measurable impact on activation, retention, adoption, or win back
Required Skills:
- Proven expertise in lifecycle marketing leadership, strategic planning, and data analysis
- Experience with marketing platforms like Braze, Salesforce Marketing Cloud, or similar
- Familiarity with analytics tools (DOMO, Tableau, or similar) and A/B testing frameworks
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Proven ability to manage projects, timelines, resources, and stakeholders
Preferred Skills:
- Experience with Cricut products or similar consumer electronics
- Familiarity with the DIY or crafting community
ASSUMPTION: Candidates with a proven track record in lifecycle marketing and a strong background in data analysis and cross-functional collaboration will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for mid-senior level marketing roles in the Salt Lake City area)
Benefits:
- Employee discounts on Cricut products
- Medical, dental, vision, and retirement benefits
- IVF contribution, pet insurance, and life insurance
- 401K match and incentive programs
- Work-life balance and flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible scheduling and the option to work remotely 1-2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics, Arts and Crafts, DIY
Company Size: Medium (501-1,000 employees) - Offers a collaborative and innovative work environment with ample opportunities for growth and learning
Founded: 1969 - Cricut has a rich history and a strong brand presence in the DIY and crafting communities
Company Description:
- Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials
- The company aims to place the power of handmade into the hands of all, fostering creativity and connection within a global community
- Cricut is committed to providing incredible perks and benefits to its employees, including competitive salaries, comprehensive health benefits, and employee discounts
Company Specialties:
- Consumer Electronics
- Arts and Crafts
- DIY
- eCommerce
- Consumer Goods
- Maker
- Engineering
- iOT
- Design
- Software
- Hardware
- Materials
- Quality
- and Community
Company Website: cricut.com
ASSUMPTION: Cricut's focus on innovation, creativity, and community makes it an attractive employer for individuals passionate about DIY, crafting, and consumer electronics.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers the opportunity to make a significant impact on Cricut's user engagement and retention strategies
Reporting Structure: This role reports directly to the Senior Director of Marketing and works closely with cross-functional teams, including Product, Data, User Research, Creative, and Engineering
Work Arrangement: Hybrid (in-office 3-4 days per week) - Offers flexibility and the opportunity to work remotely part-time
Growth Opportunities:
- Potential to advance to a director-level role within the marketing department
- Opportunities to expand responsibilities and contribute to strategic decision-making
- Chance to work on high-impact projects and gain exposure to various aspects of the business
ASSUMPTION: This role provides ample opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: On-site with hybrid remote options - Offers a modern and collaborative workspace with state-of-the-art technology and amenities
Office Location(s): 10855 S River Front Pkwy, Suite 300, South Jordan, Utah 84095, US
Geographic Context:
- South Jordan is a suburb of Salt Lake City, Utah, with a population of approximately 65,000 people
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a vibrant food scene
- Utah is known for its strong tech industry and is home to several Fortune 500 companies
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the option to work remotely 1-2 days per week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of an on-site office environment while also having the flexibility to work remotely part-time.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Final round interview with the Senior Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Data analysis and strategic thinking skills
- Cross-functional collaboration and communication abilities
- Project management and execution capabilities
- Cultural fit and alignment with Cricut's values and mission
Application Tips:
- Highlight relevant lifecycle marketing experience and achievements in your resume and cover letter
- Demonstrate your understanding of Cricut's products, target audience, and competitive landscape
- Prepare examples of successful lifecycle marketing campaigns you've executed in the past and discuss how you would apply similar strategies at Cricut
ATS Keywords: Lifecycle Marketing, CRM, Data Analysis, User Engagement, Cross-Functional Collaboration, Project Management, Marketing Strategy, Channel Execution, A/B Testing, User Journey Mapping
ASSUMPTION: The interview process at Cricut is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a strong emphasis on data-driven decision making and cross-functional collaboration.
🛠️ Tools & Technologies
- Marketing platforms: Braze, Salesforce Marketing Cloud, or similar
- Analytics tools: DOMO, Tableau, or similar
- Project management tools: Asana, Trello, or similar
- Design tools: Adobe Creative Suite, Sketch, or similar
- Cricut's proprietary software and hardware platforms
ASSUMPTION: Cricut utilizes a mix of industry-standard and proprietary tools to support its marketing efforts and drive user engagement.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Cricut encourages creativity, experimentation, and continuous learning
- Community: Cricut fosters a sense of belonging and connection within its global community of makers
- Quality: Cricut is committed to delivering high-quality products and experiences that exceed customer expectations
Work Style:
- Collaborative: Cricut values teamwork, open communication, and cross-functional collaboration
- Data-driven: Cricut makes decisions based on data and analytics to optimize performance and drive growth
- Agile: Cricut embraces change and adapts quickly to new information and market trends
Self-Assessment Questions:
- Do you thrive in dynamic environments and enjoy working on high-impact projects?
- Are you comfortable analyzing data and using it to inform strategic decision-making?
- Do you have a strong bias for urgency and a proven track record of delivering results quickly and efficiently?
- Are you a strong communicator and collaborator, with experience working effectively with cross-functional teams?
- Do you share Cricut's passion for innovation, creativity, and community, and are you excited about the opportunity to contribute to its mission?
ASSUMPTION: Cricut seeks candidates who are passionate about its mission, values, and work style, and who are eager to contribute to its continued success.
⚠️ Potential Challenges
- Managing multiple channels and campaigns simultaneously may require strong project management and prioritization skills
- Working with a diverse range of cross-functional teams may present unique communication and collaboration challenges
- The hybrid work arrangement may require additional flexibility and self-motivation to balance on-site and remote work effectively
- Cricut's fast-paced and dynamic environment may be challenging for individuals who prefer a more structured or predictable work environment
ASSUMPTION: These challenges can be mitigated with strong communication, collaboration, and time management skills, as well as a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional SaaS or ecommerce roles, this position focuses on driving user engagement and retention within the first 30 days of machine ownership
- Cricut's unique combination of hardware, software, and community-based offerings presents a unique set of challenges and opportunities for lifecycle marketing strategies
- Career progression in this role may involve transitioning to a director-level position within the marketing department or exploring opportunities in related fields, such as product management or user experience design
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with a strong focus on data-driven decision making and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a targeted email campaign to welcome new machine owners and guide them through their first project
- Designing and implementing an SMS-based reminder system to encourage users to engage with their machines regularly
- Collaborating with the product team to optimize the onboarding experience within Cricut's mobile app
- Conducting user research to identify key engagement drivers and areas for improvement in Cricut's lifecycle marketing strategy
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning and execution to cross-functional collaboration and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current onboarding and activation processes for new machine owners, and where do you see opportunities for improvement?
- How do you approach collaborating with cross-functional teams, and can you provide an example of a successful project where you worked closely with other departments?
- What metrics do you use to track user engagement and retention, and how do you optimize campaigns based on performance data?
- How do you balance strategic thinking and hands-on execution in your marketing approach, and can you provide an example of a time when you successfully executed a data-driven campaign?
- What steps do you take to ensure that your marketing messages and user journeys are empathetic, engaging, and tailored to the unique needs and preferences of Cricut's diverse user base?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving meaningful results for Cricut.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Cricut's careers page
- Tailor your resume and cover letter to highlight your relevant lifecycle marketing experience and achievements
- Prepare examples of successful lifecycle marketing campaigns you've executed in the past and discuss how you would apply similar strategies at Cricut
- If applicable, include links to your portfolio or other social presence to showcase your creative and strategic thinking skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
