Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: M&G plc

🔹 Location: Edinburgh, London

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in developing and executing adviser-facing marketing initiatives
• Cross-functional collaboration with senior stakeholders across distribution, operations, and marketing
• Deep understanding of the UK adviser landscape and investment propositions
• Proven ability to operate at a senior strategic level and influence stakeholders

ASSUMPTION: This role requires a high level of strategic thinking, industry knowledge, and stakeholder management skills. Successful candidates will have a strong track record in UK financial services marketing, particularly in B2B marketing and adviser-facing investment propositions.

📋 Key Responsibilities

✅ Define and execute the marketing strategy for M&G’s investment solutions and services, ensuring alignment with broader business objectives and adviser needs

✅ Develop and deliver compelling marketing narratives and collateral that effectively targets and supports advisers and their clients through their investment journey

✅ Leverage deep market knowledge, adviser insight, and competitor analysis to position M&G’s investment proposition effectively, informing insight-led campaigns that drive awareness, engagement, and conversion

✅ Oversee the end-to-end delivery of multi-channel marketing campaigns across key adviser segments, ensuring measurable outcomes and ROI

✅ Define KPIs, manage budgets, and report on performance to ensure continuous improvement and accountability

✅ Champion scalable, secure, and sustainable marketing practices, integrating innovations and third-party partnerships where appropriate

✅ Ensure all materials are consistent with M&G’s brand guidelines and regulatory standards

✅ Stay ahead of industry trends, competitor activity, and regulatory developments to inform strategy and execution

✅ Maintain rigorous control standards and ensure all marketing activity complies with relevant regulations

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management, communication, and stakeholder engagement skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years of experience in UK financial services marketing, with a strong focus on B2B marketing and adviser-facing investment propositions and solutions

Required Skills:

• Proven ability to operate at a senior strategic level and influence senior stakeholders
• Deep understanding of the UK adviser landscape, including restricted and independent advisers, DFMs, consolidators, and networks
• Excellent written and verbal communication skills, with the ability to craft clear, engaging content for professional audiences
• Strong project management and prioritisation skills, with the ability to manage multiple complex initiatives simultaneously

Preferred Skills:

• Experience representing Marketing in senior forums and contributing to cross-functional leadership discussions
• Demonstrable success in developing and delivering highly effective marketing strategy for investment propositions and solutions that drive commercial outcomes

ASSUMPTION: Candidates with a strong background in financial services marketing and a proven track record in developing and executing successful marketing strategies for investment propositions will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Senior Marketing Manager role in the UK financial services sector with 10+ years of experience)

Benefits:

• Competitive pension scheme
• Private medical insurance
• 25 days' annual leave (plus bank holidays)
• Flexible working arrangements
• Employee-led networks and diversity & inclusion initiatives

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM. However, flexibility is available to support work-life balance.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in the UK financial services sector with 10+ years of experience. Actual salary may vary depending on the candidate's skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. M&G plc is a leading savings and investments business serving around 5.5 million retail customers and more than 800 institutional clients. It’s innovative asset management and customer solutions are supported by extensive investment capabilities, an international distribution network, and two strong brands: Prudential and M&G Investments.

Company Size: Medium to large (501-1,000 employees). This size offers opportunities for career progression and exposure to diverse projects while maintaining a manageable team structure.

Founded: 2002. M&G plc has a rich history and established reputation in the financial services industry.

Company Description:

• M&G plc is a leading savings and investments business with a strong focus on innovation, customer-centricity, and sustainable growth
• The company offers a range of financial products and services through Asset Management, Life and Wealth, and operates internationally
• M&G plc is committed to creating an exceptional place to work for exceptional talent, with a culture that values integrity, care, and collaboration

Company Specialties:

• Asset Management
• Life and Wealth
• Financial Services
• Investment Solutions

Company Website: www.mandg.com

ASSUMPTION: M&G plc is a well-established company with a strong reputation in the financial services industry. It offers a range of career development opportunities and a supportive work environment.

📊 Role Analysis

Career Level: Senior Manager. This role offers the opportunity to lead a team and make a significant impact on the company's marketing strategy and success.

Reporting Structure: The Senior Marketing Manager reports directly to the Head of Adviser Marketing and works closely with senior stakeholders across distribution, operations, and marketing.

Work Arrangement: Hybrid. This role offers a blend of on-site and remote work, providing flexibility to balance work and personal life.

Growth Opportunities:

• Progression to a Head of Marketing or similar leadership role within the company
• Expansion of responsibilities to cover additional product lines or markets
• Development of skills and expertise in areas such as digital marketing, data analysis, or project management

ASSUMPTION: This role offers significant opportunities for career growth and development within the company, as well as the chance to gain valuable experience in a senior marketing position.

🌍 Location & Work Environment

Office Type: Hybrid. The company offers a blend of on-site and remote work, with offices in Edinburgh and London.

Office Location(s): Edinburgh, London

Geographic Context:

• Edinburgh: A vibrant, historic city with a strong financial services industry and a high quality of life
• London: A global financial hub with extensive networking opportunities and cultural attractions

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM. However, flexibility is available to support work-life balance.

ASSUMPTION: The hybrid work arrangement and office locations in Edinburgh and London offer a good balance between on-site collaboration and remote flexibility, allowing employees to choose the work environment that best suits their needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with senior stakeholders
• Final interview with the Head of Adviser Marketing

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Industry knowledge and understanding of the UK adviser landscape
• Stakeholder management and communication skills
• Project management and prioritisation skills

Application Tips:

• Highlight specific examples of successful marketing campaigns or strategies developed for financial services products or investment propositions
• Tailor your resume and cover letter to emphasize relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills

ATS Keywords: Senior Marketing Manager, Financial Services Marketing, Investment Marketing, Adviser Marketing, Strategic Leadership, Market Insight, Campaign Management, Performance Oversight, Brand Stewardship, Market Monitoring, Governance, Compliance, Project Management, Communication Skills, Team Development, Mentoring, Digital Marketing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, industry knowledge, and stakeholder management skills, as well as their ability to develop and execute successful marketing strategies for investment propositions.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing marketing technology stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Tell it like it is: Honest and transparent communication
• Own it now: Taking responsibility and accountability
• Move it forward together: Collaborative and inclusive approach

Work Style:

• Strategic and forward-thinking
• Collaborative and inclusive
• Results-driven and accountable

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment and enjoy working on multiple projects simultaneously?
• Are you comfortable working with senior stakeholders and influencing their decisions?
• Do you have a strong understanding of the UK adviser landscape and investment propositions?

ASSUMPTION: Successful candidates for this role will demonstrate a strong cultural fit with M&G plc's values and work style, as well as a deep understanding of the UK adviser landscape and investment propositions.

⚠️ Potential Challenges

• Managing multiple complex marketing initiatives simultaneously
• Balancing the needs of various stakeholders, including advisers, clients, and internal teams
• Keeping up with industry trends, competitor activity, and regulatory developments
• Ensuring compliance with relevant regulations and brand guidelines

ASSUMPTION: This role presents several challenges that require strong project management, stakeholder engagement, and regulatory compliance skills. Successful candidates will be able to navigate these challenges effectively and deliver high-impact marketing campaigns.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on adviser-facing marketing initiatives for investment solutions and services
• This role requires a deep understanding of the UK adviser landscape and investment propositions, as well as strong strategic thinking and stakeholder management skills
• Career progression in this role may lead to leadership positions within the company's marketing department or expansion of responsibilities to cover additional product lines or markets

ASSUMPTION: This role is unique in its focus on adviser-facing marketing initiatives for investment solutions and services, requiring a specific set of skills and industry knowledge. However, it offers significant opportunities for career growth and development within the company.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new investment product, targeting restricted and independent advisers, DFMs, consolidators, and networks
• Conducting market research and competitor analysis to inform the positioning of an existing investment proposition, resulting in increased adviser engagement and conversion
• Collaborating with senior stakeholders across distribution, operations, and marketing to deliver integrated, high-impact marketing programs that drive measurable outcomes and ROI

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of the marketing initiatives required for this role, as well as the need for strong project management and stakeholder engagement skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its adviser marketing strategy and how this role contributes to its success?
• How does the company support the professional development and career growth of its marketing team members?
• What is the company's approach to innovation and digital transformation in its marketing efforts?
• How does the company measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What is the company's culture like, and how does it support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to assess the company's strategic vision, commitment to employee development, approach to innovation, and work-life balance policies, as well as the candidate's fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your strategic thinking, industry knowledge, and stakeholder management abilities
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
• If selected for an interview, research the company and role thoroughly to demonstrate your enthusiasm and understanding of the opportunity
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.