📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: WongDoody
🔹 Location: New York, United States
🔹 Job Type: Hybrid (On-site/Hybrid)
🔹 Category: B2B Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing operations and driving brand exposure, awareness, and demand for WongDoody globally
- Managing project activities and ensuring tasks are completed appropriately, deadlines are met, and updates are provided
- Collaborating with sales and executive teams to provide project updates and support
- Executing integrated B2B marketing campaigns across various digital channels
- Developing, implementing, and optimizing marketing strategies and tactics to achieve desired outcomes
📋 Key Responsibilities
General
- Work to create, support, and manage the overall marketing strategy of the agency, with the goal of increasing the impact and reach of our brand, generating more leads, and helping Wongdoody win more work.
- Manage project activities and ensure tasks are completed appropriately, deadlines are met, and updates are provided. Tasks include developing project briefs, status check-ins, team and stakeholder reviews, debriefs, etc. We will want all your attention to detail to keep multiple teams on track.
- Collaborate with sales and executive teams globally to provide project updates and support.
Campaign Management and Performance
- Develop, implement, and optimize integrated B2B marketing campaigns across various digital channels.
- Define target audiences, campaign objectives, messaging, and measurable KPIs for all marketing initiatives (MQLs, SQLs, CPL, ROI).
- Manage marketing automation platforms (e.g., Hubspot, Pardot) for lead nurturing and campaign execution, leveraging automation for efficiency and personalization.
- Build and maintain a permission-based list of prospects and influencers and send appropriate emailings.
Content
- Create content in support of the content strategy and our thought leadership requirements:
- Website content and landing pages
- Case studies and success stories
- White papers and email marketing content
- Manage content calendars and workflows to ensure timely delivery
Events
- Plan, organize, and execute in-person and virtual B2B events.
- Develop strategies for lead capture and nurture.
- Manage event logistics, event content creation, and track event ROI and effectiveness.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- 7+ years of professional experience in marketing, or a similar role in technology, consulting, or B2B marketing
Required Skills:
- Proficiency in a wide range of owned/earned media channels
- Excellent project management skills and ability to stay organized
- Experience driving results in a cross-functional capacity globally
- Excellent written communication and storytelling skills
- Proficiency with marketing platforms (e.g., Salesforce, Canva, Adobe Express, Campaign Monitor, Pardot, Hubspot, Webflow, WordPress, etc.)
- Track record of managing multiple projects and small teams
- Experience working with global teams and representing multiple regions
Preferred Skills:
- Experience with global teams and representing multiple regions
- Proficiency in marketing analytics and data-driven decision-making
💰 Compensation & Benefits
Salary Range:
- $75,000 - $85,000 per year
Benefits:
- Medical, dental, and vision insurance
- 401K with company match
- Extended holidays
- Flexible summer hours
- Volunteer time off
- Generous salary range with benefits package
📈 Applicant Insights
Company Context
Industry:
- WongDoody operates in the Design Services industry, focusing on creating human experiences powered by Infosys.
Company Size:
- WongDoody has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded:
- WongDoody was founded in 1993 and has since won hundreds of international awards for creativity and marketing effectiveness.
Company Description:
- WongDoody is a human experience company, powered by Infosys, with offices around the globe.
- The company recognizes and agrees that its people and culture are paramount to its success.
- WongDoody is a team of fun, fearless, ego-less, values-driven, and collaborative problem-solvers distributed around the world with one goal in mind – creating better human experiences.
Company Specialties:
- Creative
- CX
- Strategy
- Transformational Thinking
- Digital Branding
- 360 Digital & Traditional Media
- Immersive Content Development
- Product Design
- Brand Recognition
- Customer Experience Transformation
- Employee Experience Transformation
- Bridging Digital & Physical
- Roadmapping for Digital Transformation
- Co-creation & Collaborative Design
- Data Driven CX
- Building Innovation Hubs
- Accelerating Digital Culture
Company Website:
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Role Analysis
Career Level:
- This role is at the senior level, requiring a proven track record in marketing, with a focus on driving results in a cross-functional capacity globally.
Reporting Structure:
- The Senior Marketing Manager will report directly to the Head of Marketing or a similar role, depending on the organizational structure.
Work Arrangement:
- This role is hybrid, with a mix of on-site and remote work. The specific work arrangement may vary based on the team's needs and the individual's preferences.
Growth Opportunities:
- WongDoody's global presence and diverse client base offer ample opportunities for career growth and development.
- The company's focus on innovation and digital transformation also presents exciting prospects for learning and advancement.
Potential Challenges
- Challenge 1: Balancing multiple projects and teams with varying priorities and deadlines may require strong organizational skills and adaptability.
- Challenge 2: Working with global teams may present communication and time zone challenges, requiring effective collaboration and project management skills.
- Challenge 3: The fast-paced nature of the marketing industry may necessitate quick decision-making and flexibility in response to changing client needs and market trends.
Similar Roles Comparison
- This role differs from related positions in its focus on driving global brand exposure, awareness, and demand for WongDoody, rather than managing client-specific marketing campaigns.
- The industry-specific context for this role involves working with a diverse range of clients across various industries, rather than specializing in a specific niche or vertical.
Sample Projects
- Project 1: Developing and executing a global awards strategy to increase brand recognition and visibility for WongDoody.
- Project 2: Collaborating with the global team to create and implement a content marketing strategy that drives traffic, engagement, and lead generation for the company's website.
- Project 3: Managing the planning and execution of a large-scale virtual event, with a focus on lead capture, nurture, and ROI optimization.
Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for WongDoody?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does WongDoody support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
🛠 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for a concrete preparation step related to resume customization and portfolio/examples if applicable.
- Follow up with a timeline for next steps, if applicable.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
