Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Emma – The Sleep Company

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and optimizing Paid Social and Paid Search campaigns to drive traffic, conversions, and revenue.
• Analyzing campaign data to inform strategy and implement optimizations.
• Collaborating with global performance and media teams to align on messaging, targeting, and budget allocation.
• Ensuring campaigns are delivered on time, within budget, and in line with KPIs.
• Continuously testing and learning across ad creatives, audiences, bidding strategies, and placements.
• Managing tracking, attribution, and tagging to ensure accuracy.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and collaboratively.

📋 Key Responsibilities

✅ Plan, launch, and optimize Paid Social and Paid Search campaigns to drive traffic, conversions, and revenue.

✅ Analyze campaign data to inform strategy, identify opportunities, and implement optimizations.

✅ Collaborate with global performance and media teams to align on messaging, targeting, and budget allocation.

✅ Ensure campaigns are delivered on time, within budget, and in line with KPIs.

✅ Continuously test and learn across ad creatives, audiences, bidding strategies, and placements.

✅ Ensure tracking, attribution, and tagging are accurate and up to date.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in a relevant field.

Experience: 2-5 years of experience in digital marketing, strategic marketing, business development, or influencer marketing.

Required Skills:

• Proven experience in planning, executing, and optimizing Paid Social and Paid Search campaigns.
• Strong analytical skills and data-driven mindset.
• Excellent communication and collaboration skills.
• Fluency in English and Portuguese.
• Self-reliant and structured way of working.

Preferred Skills:

• Experience with Google Ads and Facebook Ads Manager.
• Knowledge of sleep industry trends and consumer behavior.
• Experience working in a global, multicultural environment.

ASSUMPTION: While not explicitly stated, experience with specific marketing tools and platforms is likely to be beneficial.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a Senior Marketing Manager in Lisbon)

Benefits:

• Discounts on Emma products
• Collaboration with multinational teams
• Exciting events and team-building activities
• Growth tools and opportunities
• Pet-friendly environment

Working Hours: Full-time, 40 hours per week. Flexible hours may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Emma operates in the manufacturing industry, specifically focusing on sleep technology and mattress design and innovation.

Company Size: Emma is a mid-sized company with 1,001-5,000 employees, providing a structured yet dynamic work environment.

Founded: Emma was founded in 2015 and has since grown into the world's largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.

Company Description:

• Emma is a community of smart, driven people united by a strong culture of collaboration, teamwork, and knowledge sharing.
• The company thinks big, takes ownership, and empowers employees to drive meaningful impact through hands-on experience, mentorship, and continuous learning.
• Emma's diverse workforce, with Emmies from over 60 nationalities, enriches its workplace culture.

Company Specialties:

• Sleep Technology
• Mattress Design and Innovation
• Ergonomic Sleep Solutions
• Sustainable Sleep Solutions
• E-commerce Retail
• Global Sleep Wellness
• Sleep Research and Insights

Company Website: https://team.emma-sleep.com/

ASSUMPTION: Emma's focus on sleep technology and innovation makes it a unique and exciting place to work in the manufacturing industry.

📊 Role Analysis

Career Level: This role is a senior-level position, offering opportunities for growth and leadership within the marketing department.

Reporting Structure: The Senior Marketing Manager will likely report directly to the Head of Marketing or a similar position and oversee junior marketing team members.

Work Arrangement: This role is on-site, with the opportunity to collaborate with multinational teams across Emma's offices in Frankfurt, Lisbon, Manila, and Mexico City.

Growth Opportunities:

• Potential to lead and mentor junior marketing team members.
• Opportunities to expand responsibilities based on performance and company growth.
• Chance to work on global marketing campaigns and gain international experience.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership and global marketing skills.

🌍 Location & Work Environment

Office Type: Emma's Lisbon office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): Wilhelm-Leuschner-Str. 78, Frankfurt am Main, Hessen 60329, DE; Rua da Prata, 114, 1100-411 Lisbon, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal, offering a high quality of life, rich history, and vibrant culture.
• The city is known for its mild climate, beautiful architecture, and diverse food scene.
• Lisbon is a major economic hub in Southern Europe, with a strong focus on technology, finance, and tourism.

Work Schedule: The work schedule is full-time, with flexible hours available. The role may require occasional overtime or weekend work to meet campaign deadlines.

ASSUMPTION: Lisbon's vibrant and multicultural environment, combined with Emma's diverse workforce, creates a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or marketing team members
• Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and interpretation
• Communication and collaboration skills
• Cultural fit and alignment with Emma's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Demonstrate your understanding of Emma's products and marketing strategies in your application materials.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability.
• Research Emma's company culture and values to ensure a strong fit.

ATS Keywords: Paid Social, Paid Search, Campaign Optimization, Data Analysis, Marketing Strategy, Collaboration, Global Marketing, Sleep Industry, Emma

ASSUMPTION: Emma's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Ownership
• Growth
• Innovation
• Customer-centricity

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and proactive
• Results-focused and goal-oriented

Self-Assessment Questions:

• How do you approach data analysis and interpretation to inform marketing strategy?
• Can you describe a time when you collaborated with a cross-functional team to achieve a common goal?
• How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Emma's company culture values collaboration, ownership, and growth, making it an ideal fit for candidates who thrive in a dynamic, team-oriented environment.

⚠️ Potential Challenges

• The role may require occasional overtime or weekend work to meet campaign deadlines.
• Emma's global presence may necessitate collaboration with teams in different time zones.
• The sleep industry is competitive, with a need to stay up-to-date on trends and consumer behavior.
• The role may require travel to Emma's offices in Frankfurt, Manila, and Mexico City for meetings and events.

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to collaborate with global teams.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on Paid Social and Paid Search campaigns, requiring a high degree of expertise in these areas.
• Emma's global presence offers opportunities for international collaboration and growth not typically available in smaller, local marketing roles.
• This role is a senior-level position, offering more responsibility and leadership opportunities than entry-level or junior marketing roles.

ASSUMPTION: This role offers unique opportunities for growth and leadership within the marketing department, with a focus on global collaboration and campaign optimization.

📝 Sample Projects

• Developing and executing a global Paid Social campaign to launch a new Emma product.
• Analyzing campaign data to identify trends and optimize Paid Search performance across multiple markets.
• Collaborating with the global performance and media teams to align on messaging, targeting, and budget allocation for a quarterly marketing campaign.

ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the Senior Marketing Manager role at Emma.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Emma approach data analysis and interpretation to inform marketing strategy?
• What opportunities are there for professional growth and development within the marketing department?
• How does Emma support work-life balance for its employees?
• Can you provide an example of a successful marketing campaign at Emma and the role this position played in its execution?

ASSUMPTION: These questions are designed to assess the role's responsibilities, Emma's company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability.
• Research Emma's company culture and values to ensure a strong fit.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.