📌 Core Information
🔹 Job Title: Senior Marketing Manager, Fashion
🔹 Company: The Walt Disney Company
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid (4 days in office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote option
🚀 Job Overview
Key aspects of this role include:
- Developing and executing long-term marketing strategies for key fashion accounts
- Leading a team to deliver innovative, fashion-forward campaigns
- Collaborating with global and local teams to support brand initiatives and seasonal collections
- Managing relationships with key accounts and marketing budgets
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of fashion trends and marketing.
📋 Key Responsibilities
✅ Craft and execute long-term marketing strategies for key fashion accounts, aligned with commercial and franchise goals
✅ Lead and inspire a team to deliver best-in-class campaigns that drive brand awareness, commercial growth, and cultural relevance
✅ Partner with global and local teams to support fashion-led brand initiatives and seasonal collections
✅ Use consumer insights and trend analysis to shape disruptive, fashion-forward marketing plans
✅ Manage day-to-day relationships with key accounts and ensure strategic alignment across all touchpoints
✅ Own the marketing budget and forecasting for your accounts, ensuring maximum ROI and impact
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of marketing experience in the fashion, lifestyle, or luxury sectors
Required Skills:
- Proven leadership experience, with a track record of developing high-performing teams
- Strong communication and influencing skills, with the ability to engage stakeholders at all levels
- Financial acumen and experience managing marketing budgets
- Collaborative mindset and passion for storytelling through fashion
Preferred Skills:
- Experience working with global brands or franchises
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in fashion marketing and proven leadership skills.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Senior Marketing Manager role in London)
Benefits:
- 25 days annual leave
- Private medical insurance & dental care
- Free park entry
- Disney discounts
- Excellent parental and guardian leave
- Employee Resource Groups
Working Hours: Full-time, 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager role in London, with consideration for the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. The Walt Disney Company is a global leader in entertainment, with a portfolio of brands that includes Disney, Pixar, Marvel, Lucasfilm, and National Geographic.
Company Size: 10,001+ employees. As a large corporation, Disney offers extensive resources and opportunities for career growth.
Founded: 1992. Disneyland Paris was founded in 1992 and has since grown to become one of the most popular tourist destinations in Europe.
Company Description:
- Disneyland Paris is a magical place where stories come to life, and dreams are made
- The company offers a dynamic and multicultural work environment, with opportunities for career growth and development
- Disneyland Paris is committed to creating magical experiences for guests and fostering a inclusive and diverse workplace
Company Specialties:
- Marketing
- Communication
- Engineering
- Human Resources
- Sales
- Finance
- Legal
- Real Estate Development
- Information Technology
- Event Management
- Supply Chain
- Logistics
- Purchasing
- Revenue Management
- Research
- Strategy
- Audit
- Construction
- Pricing
- Hospitality
- Tourism
Company Website: careers.disneylandparis.com
ASSUMPTION: Disneyland Paris offers a unique and exciting work environment, with opportunities to work on high-profile brands and projects.
📊 Role Analysis
Career Level: Senior. This role is a senior-level position, with significant responsibility for driving marketing strategy and leading a team.
Reporting Structure: The Senior Marketing Manager reports directly to the Global Brand Marketing team and works closely with cross-functional teams, including commercial, franchise, and creative teams.
Work Arrangement: Hybrid. This role is based 4 days a week in the Hammersmith office, with a Monday or a Friday working from home.
Growth Opportunities:
- Progression to a Director-level role within the marketing team
- Expansion into other areas of the business, such as commercial or franchise roles
- Opportunities to work on high-profile projects and brands
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing team and across the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office. The Hammersmith office is a modern, professional environment that fosters collaboration and innovation.
Office Location(s): Hammersmith, London, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving fashion industry
- The Hammersmith office is located in West London, with easy access to public transportation and amenities
- The office is situated near the River Thames, offering scenic views and nearby parks
Work Schedule: Full-time, 40 hours per week, with flexible working arrangements
ASSUMPTION: The Hammersmith office offers a modern, professional work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management
- Communication and stakeholder engagement
- Financial acumen and budget management
Application Tips:
- Tailor your resume to highlight your marketing experience, leadership skills, and familiarity with the fashion industry
- Prepare examples of successful marketing campaigns you've led and the impact they had on brand awareness, commercial growth, or cultural relevance
- Research Disney's fashion brands and be prepared to discuss how you would approach marketing them
ATS Keywords: Marketing strategy, fashion trends, leadership, team management, stakeholder engagement, budget management, consumer insights, trend analysis, campaign development, brand initiatives, seasonal collections
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing experience, leadership skills, and a strong understanding of the fashion industry.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Consumer insights and trend analysis tools (e.g., Google Trends, Mintel, Euromonitor)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and may vary depending on the specific needs of the team and organization.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Inclusion
- Excellence
- Optimism
- Integrity
Work Style:
- Collaborative
- Creative
- Data-driven
- Agile
- Inclusive
Self-Assessment Questions:
- Do you thrive in a collaborative, creative environment?
- Are you comfortable working with data and using it to inform marketing strategy?
- Do you have a proven track record of leading teams and driving results?
ASSUMPTION: Disney values a collaborative, creative, and inclusive work environment, with a focus on innovation, quality, and excellence.
⚠️ Potential Challenges
- Managing a team remotely and ensuring engagement and productivity
- Balancing the demands of multiple key accounts and marketing campaigns
- Navigating a large, complex organization and building effective relationships with stakeholders
- Keeping up with the fast-paced, ever-changing fashion industry
ASSUMPTION: This role may present challenges related to team management, workload, organizational complexity, and industry pace.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position has a stronger focus on fashion trends and brand initiatives
- Within the fashion industry, this role offers a unique opportunity to work with iconic global brands and franchises
- Career progression in this role may lead to director-level positions within marketing or expansion into other areas of the business
ASSUMPTION: This role offers a unique blend of fashion marketing experience, brand management, and leadership opportunities within a large, global organization.
📝 Sample Projects
- Developing and executing a marketing campaign for a new fashion collection launch
- Conducting consumer research to inform marketing strategy and identify trends
- Managing a team to deliver a fashion event or activation
ASSUMPTION: These sample projects are intended to illustrate the types of marketing initiatives and team leadership responsibilities required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does this role support the broader marketing strategy for Disney's fashion brands?
- What are the key priorities for this role in the first 90 days?
- How does Disney approach diversity, equity, and inclusion in its marketing efforts?
- What opportunities are there for professional development and growth within this role?
ASSUMPTION: These interview questions are designed to gain insight into the role's priorities, team dynamics, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience, leadership skills, and familiarity with the fashion industry
- Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit
- Research Disney's fashion brands and be prepared to discuss how you would approach marketing them
- Follow up with the hiring manager one week after your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
