Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: YouLend

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (On-site)

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Defining and executing a long-term B2B marketing strategy to drive enterprise sales and deepen relationships.
• Leading Account-Based Marketing (ABM) campaigns across multiple channels to target priority accounts.
• Elevating the YouLend brand across multiple markets, ensuring consistency and clarity in messaging.
• Collaborating cross-functionally with Product, Sales, Partnerships, and Account Management teams.
• Managing and developing an in-house marketing team, as well as overseeing external agency support.

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as the ability to manage multiple projects simultaneously. The ideal candidate will have experience in B2B marketing, preferably in fintech or SaaS environments, and be comfortable working in a fast-paced, dynamic setting.

📋 Key Responsibilities

✅ Define and execute a long-term B2B marketing strategy that drives enterprise sales and deepens existing relationships.

✅ Own the brand narrative and position YouLend as the global leader in embedded finance through PR, content, events, and social media.

✅ Build and manage multi-channel ABM campaigns tailored to priority accounts, in partnership with Sales and Partnerships teams.

✅ Identify and manage ABM mar-tech tools to scale programs (e.g., LinkedIn, HubSpot, 6sense).

✅ Track and report on campaign performance, pipeline contribution, and ROI for ABM efforts.

✅ Elevate the YouLend brand across multiple markets, especially US and Europe, ensuring consistency and clarity in messaging across website and social media.

✅ Oversee development of thought leadership, customer stories, product content, and partner sales collateral.

✅ Collaborate cross-functionally with Product, Sales, Partnerships, and Account Management teams.

✅ Lead and develop an in-house team, as well as oversee external agency support.

ASSUMPTION: The role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results and contributing to the company's growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A relevant postgraduate degree would be an asset.

Experience: 6+ years in B2B marketing, ideally in fintech, SaaS, or high-growth environments.

Required Skills:

• Proven experience across multiple marketing channels, such as content creation, events, social media, PR, digital marketing, email campaigns, and Account-Based Marketing.
• Strong leadership, communication, and project management skills.
• Ability to manage multiple projects simultaneously and independently deliver complex campaigns.
• Experience covering UK, US, or EU markets is desirable.

Preferred Skills:

• Experience using Figma, HubSpot.
• An “eye” for design, building sales collateral such as partner-facing documents, pitch decks, etc.

ASSUMPTION: The ideal candidate will have a proven track record in B2B marketing, with a strong focus on driving results through strategic thinking and hands-on execution.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (AI-estimated based on market research and company size)

Benefits:

• Stock Options
• Private Medical Insurance via Vitality
• EAP with Health Assured
• Enhanced Maternity and Paternity Leave
• Modern Office Space in Central London
• Free Gym
• Subsidised Lunch via Feedr
• Monthly In-Office Masseuse
• Team and Company Socials
• Football Power League + Squash Club

Working Hours: Full-time (40 hours per week), with flexible remote work options available.

ASSUMPTION: The salary range is an AI-estimated based on market research and the company's size. The benefits package is comprehensive and designed to support employees' well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically embedded finance and lending.

Company Size: Medium (201-500 employees), offering a supportive, diverse, and rewarding workplace, as recognized by the Sunday Times.

Founded: 2015, with a mission to power the world's top e-commerce, payments, and technology companies with embedded financing solutions.

Company Description:

• YouLend is the leading global embedded financing platform, powering e-commerce, payments, and tech giants like Amazon, eBay, Dojo, Mollie, Shopify, Just Eat Takeaway, and SumUp.
• Their software platform and APIs enable partners to offer flexible financing, in their own branding, within a week.
• Operating across 9+ markets in the UK, EU, and US, YouLend helps businesses grow and thrive.

Company Specialties:

• Embedded Lending and Embedded Finance

Company Website: www.youlend.com

ASSUMPTION: YouLend is a well-established fintech company with a strong focus on growth and innovation, offering a supportive work environment for employees.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Chief Marketing Officer (CMO) or a similar executive.

Reporting Structure: This role is expected to lead and manage an in-house marketing team, as well as oversee external agency support. The ideal candidate will have experience managing teams and driving results through collaboration and strategic guidance.

Work Arrangement: Hybrid (On-site with remote flexibility), with the expectation of working from the London office a few days per week.

Growth Opportunities:

• As YouLend continues to grow, there may be opportunities for the Senior Marketing Manager to take on additional responsibilities or move into a more senior role within the organization.
• The company values internal promotions and offers a clear career path for high-performing employees.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern office space in Central London, with state-of-the-art facilities and a collaborative work environment.

Office Location(s): 90 High Holborn, London, England WC1V 6LJ, GB

Geographic Context:

• London is a major global financial hub, offering ample opportunities for networking and professional growth.
• The city is known for its vibrant culture, diverse communities, and rich history.
• London's central location makes it an ideal base for working with clients and partners across Europe and beyond.

Work Schedule: Full-time (40 hours per week), with flexible remote work options available. The company offers a modern office space in Central London, with a free gym and subsidised lunch via Feedr.

ASSUMPTION: The work environment at YouLend is designed to support employees' well-being and productivity, with a focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (CMO or similar executive)
• Final interview with key stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and channel-specific knowledge
• Leadership and team management abilities
• Communication and presentation skills
• Cultural fit and alignment with YouLend's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Be prepared to discuss your strategic approach to B2B marketing and provide examples of successful campaigns you've led.
• Demonstrate your ability to manage multiple projects simultaneously and deliver results in a fast-paced environment.
• Showcase your understanding of the embedded finance industry and YouLend's unique value proposition.

ATS Keywords: B2B Marketing, Account-Based Marketing, Brand Management, Content Creation, Digital Marketing, Email Campaigns, Project Management, Leadership, Communication, Market Analysis, Social Media, PR, Event Management, Collaboration, Sales Support, Mar-Tech Tools

ASSUMPTION: The application process at YouLend is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit. Applicants should be prepared to discuss their relevant experience and provide examples of their achievements in B2B marketing.

🛠️ Tools & Technologies

• Figma
• HubSpot
• LinkedIn
• 6sense
• Other marketing automation and project management tools

ASSUMPTION: The Senior Marketing Manager will be expected to have experience with various marketing tools and platforms, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Ambitious
• Inclusive

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple projects simultaneously?
• Are you a strong communicator with excellent presentation skills, able to influence stakeholders at all levels?
• Do you have a proven track record in B2B marketing, with a focus on driving results through strategic thinking and hands-on execution?
• Are you passionate about the embedded finance industry and eager to help YouLend grow and succeed?

ASSUMPTION: YouLend values employees who are customer-centric, innovative, collaborative, ambitious, and inclusive. The ideal candidate will be a strong communicator, results-driven, and adaptable, with a proven track record in B2B marketing.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously, which can be challenging in a fast-paced environment.
• The Senior Marketing Manager may need to navigate complex stakeholder relationships and influence decision-makers at various levels within the organization.
• The role may require occasional travel to meet with clients, partners, or attend industry events.
• The London office is located in a busy urban area, which may present challenges for some candidates in terms of commuting and work-life balance.

ASSUMPTION: The Senior Marketing Manager will need to be adaptable, results-driven, and comfortable working in a fast-paced environment to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position has a strong focus on Account-Based Marketing (ABM) and driving enterprise sales through strategic, multi-channel campaigns.
• The role requires a unique blend of strategic thinking and hands-on execution, with a focus on delivering measurable results in a fast-paced, dynamic environment.
• As a senior-level role, the Senior Marketing Manager will be expected to lead and manage an in-house marketing team, as well as oversee external agency support.

ASSUMPTION: This role is unique in its focus on Account-Based Marketing and driving enterprise sales through strategic, multi-channel campaigns. The ideal candidate will have a proven track record in B2B marketing, with a strong focus on execution and delivering measurable results.

📝 Sample Projects

• Developing and executing a long-term B2B marketing strategy to drive enterprise sales and deepen existing relationships.
• Building and managing multi-channel ABM campaigns tailored to priority accounts, in partnership with Sales and Partnerships teams.
• Elevating the YouLend brand across multiple markets, ensuring consistency and clarity in messaging across website and social media.
• Overseeing the development of thought leadership, customer stories, product content, and partner sales collateral.

ASSUMPTION: These sample projects are designed to showcase the strategic thinking, marketing expertise, and hands-on execution required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how this role contributes to that strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking and reporting on?
• What is the company's approach to work-life balance, and how does that manifest in the day-to-day work environment?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on B2B marketing, Account-Based Marketing, and driving results through strategic thinking and hands-on execution.
• Prepare for your interviews by researching the embedded finance industry, YouLend's unique value proposition, and the company's long-term vision for growth and expansion.
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.