📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: Black & Veatch Family of Companies
🔹 Location: Overland Park, Kansas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting technology and data center client segments
- Focusing on demand generation and account-based marketing
- Implementing marketing strategies and managing campaigns
- Ensuring brand management across client-facing marketing efforts
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and implement enterprise marketing strategies at the segment and sub-segment level
✅ Convert client-facing segment strategies into marketing plans to reach existing and new clients and new markets
✅ Design, build, and project manage planned and ad-hoc marketing campaigns for portfolio
✅ Identify, evaluate, plan, and fulfill event, sponsorship, and advertising opportunities
✅ Ensure brand management during tactical execution of all client-facing marketing efforts
✅ Plan, schedule, manage, and promote content through social media channels
✅ Plan, manage, and develop thought leadership content for key campaign initiatives
✅ Plan, manage, analyze, and qualify lead generation results in conjunction with Demand Gen team
✅ Support development of Account Management Plans specific to the client type
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communication, or a related field
Experience: 9+ years of related experience
Required Skills:
- Proven experience in corporate or agency marketing
- Familiarity with data center industry and grid power services
- Experience leading a diverse team for a global organization
- Demonstrated ability to develop innovative and creative marketing campaigns
- Advanced knowledge of marketing principles and practices
- Experience in demand generation and account-based marketing
- Ability to solve problems, manage marketing campaigns, develop strategies, and execute and measure the full lifecycle
Preferred Skills:
- Master's degree or relevant experience
- 5+ years of marketing experience in the data center industry
- Experience with integrated marketing approach to define and differentiate offerings to existing and new clients
ASSUMPTION: Candidates with a strong background in marketing, particularly in the data center industry, and experience leading teams will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for a Senior Marketing Manager with 10+ years of experience in the data center industry)
Benefits:
- 401K match
- Medical, dental, and vision insurance
- Disability insurance
- Wellness program
- Flexible work schedules
- Paid vacation and holiday time
- Sick time and dependent sick time
- Adoption reimbursement
- Tuition reimbursement
- Vendor discounts
- Employment referral program
- AD&D insurance
- Pre-taxed accounts
- Voluntary legal plan
- Performance-based bonus program
- Stock ownership
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager with 10+ years of experience in the data center industry. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Construction
Company Size: 1,001-5,000 employees
Founded: 1996
Company Description:
- Overland Contracting Inc. (OCI) is a Black & Veatch Company (B&V) that provides construction services in the open/merit shop arena.
- OCI is tailored to fit clients' needs, offering direct hire or subcontract strategies utilizing open shop labor in support of EPC projects as well as construction-only work for the telecom, energy, and water markets across the country.
Company Specialties:
- Power
- Oil & Gas
- Telecommunications
- Water
- Management Consulting
- and Special Projects
Company Website: www.OverlandContracting.com
ASSUMPTION: Overland Contracting Inc. is a well-established company with a strong reputation in the construction industry, offering a range of services to clients in various markets.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Individual Contributor
Work Arrangement: Hybrid (after the first 90 days of employment)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunity to work on high-profile projects and collaborate with diverse teams
- Chance to develop and refine skills in demand generation, account-based marketing, and brand management
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Hybrid (after the first 90 days of employment)
Office Location(s): Overland Park, Kansas
Geographic Context:
- Overland Park, Kansas, is a suburb of Kansas City with a population of approximately 190,000.
- The city offers a mix of urban and suburban living, with a variety of housing options, shopping, dining, and entertainment amenities.
- Overland Park is known for its high-quality schools, parks, and recreational facilities.
Work Schedule: Flexible work schedules are available after the first 90 days of employment.
ASSUMPTION: The hybrid work arrangement and flexible work schedules offer a good balance between work and personal life, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
- Background check and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Brand management and consistency
- Lead generation and qualification
- Team leadership and collaboration
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and their results
- Research the company and the role to demonstrate your understanding and enthusiasm
- Be ready to discuss your experience with demand generation and account-based marketing
ATS Keywords: Marketing Strategy, Demand Generation, Account-Based Marketing, Campaign Management, Brand Management, Lead Generation, Team Leadership, Marketing Planning
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to demonstrate your qualifications and fit for the position.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Excellence
- Stewardship
- Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and responsive to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
- Are you comfortable working in a hybrid or flexible work arrangement?
- Do you have strong communication and interpersonal skills, and can you effectively manage relationships with clients and stakeholders?
ASSUMPTION: Candidates who align with the company's values and work style, and who are comfortable working in a hybrid or flexible work arrangement, will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously may require strong project management skills and the ability to prioritize effectively
- Working with diverse teams and stakeholders may require strong communication and interpersonal skills
- The hybrid work arrangement may present challenges in maintaining work-life balance if not managed effectively
- The competitive nature of the marketing industry may require continuous learning and adaptation to new tools, technologies, and best practices
ASSUMPTION: While this role presents several challenges, it also offers opportunities for professional growth, development, and success within a dynamic and collaborative work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager position in other industries, but may have a stronger focus on demand generation and account-based marketing in the data center industry
- Compared to other Senior Marketing Manager roles, this position may require more experience in the data center industry and familiarity with grid power services
- Career progression in this role may involve advancing to a Director or Vice President of Marketing within the company or exploring opportunities in related fields
ASSUMPTION: While this role shares similarities with other Senior Marketing Manager positions, its unique focus on the data center industry and demand generation sets it apart and presents distinct opportunities for growth and development.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new data center solution
- Creating and implementing an account-based marketing strategy to target key clients in the data center industry
- Managing a team to plan and execute a large-scale industry event or conference
ASSUMPTION: These sample projects illustrate the diverse and strategic nature of the marketing efforts required for this role, highlighting the importance of strong project management, team leadership, and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role collaborate with other departments, such as sales and business development?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to understanding the company's needs and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and their results
- Research the company and the role to demonstrate your understanding and enthusiasm
- Be ready to discuss your experience with demand generation and account-based marketing
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
