📌 Core Information
🔹 Job Title: Senior Marketing Manager
🔹 Company: McCormick & Company
🔹 Location: Amphur Phanthong, Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering marketing & media strategies for McCormick's consumer and flavor solutions business in Southeast Asia
- Building brand awareness, penetration, and reputation for McCormick brands in the region
- Collaborating with global marketing teams, regional multifunctional teams, sales, information services, media, and creative agencies
- Attracting, developing, and training the next generation of marketers
- Having strong knowledge of the Southeast Asia digital ecosystem
ASSUMPTION: This role requires a strategic and operational mindset, with a focus on driving business results and strong project management skills.
📋 Key Responsibilities
✅ Developing a strong base brand building program for McCormick brands in Southeast Asia to deliver marketing objectives
✅ Co-creating and delivering breakthrough product/packaging innovations with multifunctional teams
✅ Building strong consumer and customer understanding based on internal and external data to develop marketing and innovation plans
✅ Continuously strengthening self and organization capability on marketing, particularly understanding of digital content, media, measurement, and optimization
✅ Training the organization into strong brand builders, ready for more senior roles in Southeast Asia and beyond
✅ Building reputation of McCormick as a company that builds great brands and is a great place for marketers to work in
ASSUMPTION: This role requires a high level of collaboration and stakeholder management, as well as the ability to work effectively in a matrix environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 12-15 years of relevant experience in marketing, with at least one assignment as a country marketing or category head
Required Skills:
- Proven track record in developing and successfully implementing marketing strategies in reputable organizations (FMCG or related consumer product categories)
- Experience within a global and/or regional matrix environment managing stakeholders
- Experience managing regional creative, media, and data agencies, vendors, and partners
- Previous people management experience
- Experience leading major change under ambiguous and fast-moving conditions
- Ability to motivate others to achieve results and deliver against commitments without formal authority
Preferred Skills:
- Experience in the food and beverage industry
- Fluency in multiple Southeast Asian languages
ASSUMPTION: Candidates with experience in brand building, digital marketing, and cross-functional team collaboration will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: Industry-standard salary range for a Senior Marketing Manager role in Southeast Asia is THB 3,000,000 - 4,000,000 per year (approximately USD 90,000 - 120,000). This estimate is based on market research and may vary depending on the candidate's experience and qualifications.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Global work environment
Working Hours: Full-time position with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM) with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The benefits package is competitive and may include health insurance, retirement plans, and other perks.
📌 Applicant Insights
🔍 Company Context
Industry: McCormick & Company operates in the food and beverage manufacturing industry, with a focus on flavor and seasoning products.
Company Size: McCormick & Company is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and development within the organization.
Founded: McCormick & Company was founded in 1889 and has a rich history in the flavor industry.
Company Description:
- McCormick & Company is a global leader in flavor, manufacturing, marketing, and distributing spices, seasoning mixes, condiments, and other flavorful products to retail outlets, food manufacturers, and foodservice businesses.
- The company's brands are trusted sources of flavor in millions of kitchens around the globe, and its products are used in a wide range of applications, such as beverages, snacks, dairy, bakery/confectionary, savory, performance nutrition, and health.
- McCormick & Company is committed to an innovative and energetic company culture, with a passion for quality and ethical values for its employees.
Company Specialties:
- Flavor and seasoning products
- Brand building
- Global marketing and distribution
- Consumer and customer understanding
Company Website: http://www.mccormickcorporation.com
ASSUMPTION: McCormick & Company's extensive global presence and commitment to innovation make it an attractive employer for marketing professionals seeking growth and development opportunities.
📊 Role Analysis
Career Level: Senior Marketing Manager roles are typically at the senior management level, with significant responsibility and influence within the organization.
Reporting Structure: The Senior Marketing Manager will report directly to the Southeast Asia Managing Director and sit on the Southeast Asia Leadership Team.
Work Arrangement: This role is based in Amphur Phanthong, Thailand, with the possibility of remote work as needed. The role may require occasional travel to other Southeast Asia locations.
Growth Opportunities:
- Potential progression to regional or global marketing leadership roles within McCormick & Company
- Opportunities to work on high-impact projects and initiatives that drive business results
- Chance to develop and mentor junior marketing team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on McCormick & Company's Southeast Asia business.
🌍 Location & Work Environment
Office Type: McCormick & Company's Amphur Phanthong office is a modern, professional workspace with collaborative and creative environments.
Office Location(s): Amphur Phanthong, Thailand
Geographic Context:
- Amphur Phanthong is located in the Chonburi province of Thailand, approximately 90 kilometers southeast of Bangkok.
- The area offers a mix of urban and rural environments, with easy access to beaches, shopping, and entertainment options.
- Thailand's tropical climate and rich cultural heritage provide a unique work environment for expatriates and locals alike.
Work Schedule: Standard office hours (Monday-Friday, 8:30 AM - 5:30 PM) with flexibility for remote work as needed
ASSUMPTION: The Amphur Phanthong office offers a dynamic and multicultural work environment, with opportunities to collaborate with team members from various backgrounds and regions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background and reference checks
Key Assessment Areas:
- Marketing strategy and planning
- Brand building and management
- Cross-functional team collaboration
- Stakeholder management and communication
- Cultural fit and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a matrix environment
- Research McCormick & Company's products, brands, and competitors to demonstrate your industry knowledge
ATS Keywords: Marketing strategy, brand building, digital marketing, cross-functional teamwork, stakeholder management, consumer insights, innovation, change management, Southeast Asia, regional marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within McCormick & Company's global organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The specific tools and technologies used by McCormick & Company may vary depending on the role and regional requirements.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Recognition
- Inclusion
- Collaboration
- Ethical values
Work Style:
- Collaborative and team-oriented
- Results-driven and innovative
- Adaptable and resilient
- Strong communication and interpersonal skills
- Culturally sensitive and inclusive
Self-Assessment Questions:
- How do you demonstrate respect and recognition for your team members and colleagues?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you foster a culture of inclusion and collaboration within your team?
ASSUMPTION: McCormick & Company values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and work style will be highly sought after.
⚠️ Potential Challenges
- Managing stakeholders in a global or regional matrix environment can be complex and challenging
- Working in the fast-paced and ever-changing consumer goods industry requires adaptability and resilience
- Building and maintaining strong brand awareness and penetration in the competitive Southeast Asia market can be difficult
- The Amphur Phanthong location may require candidates to adapt to a new cultural and linguistic environment
ASSUMPTION: The Senior Marketing Manager role at McCormick & Company presents unique challenges and opportunities for growth and development, and candidates should be prepared to face these head-on.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Manager roles in the FMCG industry, this position offers a unique opportunity to work on a global brand with a strong regional focus
- McCormick & Company's commitment to innovation and growth provides more significant impact and growth opportunities than roles at smaller or more established organizations
- Candidates with experience in the food and beverage industry may have an advantage in this role, but transferable skills from other consumer goods industries are also valuable
ASSUMPTION: This role offers a unique blend of global and regional marketing experience, with a focus on brand building and innovation in the Southeast Asia market.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new McCormick product in Southeast Asia
- Conducting consumer research and analysis to inform brand positioning and messaging strategies
- Collaborating with cross-functional teams to create and implement breakthrough product/packaging innovations
ASSUMPTION: The specific projects and initiatives for this role will vary depending on the organization's priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the current brand landscape for McCormick in Southeast Asia, and what opportunities exist for growth and innovation?
- How does the Southeast Asia Marketing team collaborate with global marketing teams and other regional teams to ensure consistent branding and messaging?
- What are the key priorities for the Southeast Asia business in the next 12-24 months, and how does this role contribute to achieving those objectives?
- How does McCormick support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the Southeast Asia marketing team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving business results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a matrix environment
- Research McCormick & Company's products, brands, and competitors to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
