Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: Serenity Mental Health Centers

🔹 Location: Sandy Springs, Georgia, United States

🔹 Job Type: Hybrid (M/T/TH in-office)

🔹 Category: Healthcare, Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving integrated marketing campaigns to support both revenue growth and mental health awareness
• Championing a test-and-learn culture across the marketing team
• Mentoring team managers and fostering collaboration
• Building and refining repeatable workflows to improve speed to launch and campaign quality

ASSUMPTION: This role requires a strategic and creative thinker who can balance data-driven decisions with innovative storytelling to drive meaningful impact on mental health awareness and patient acquisition.

📋 Key Responsibilities

✅ Own the strategy and execution of multi-channel, full-funnel marketing campaigns (digital, social, email, & TV)

✅ Drive both brand equity and patient acquisition through cohesive messaging, visuals, and channel optimization

✅ Write clear briefs and manage timelines and feedback loops with internal & external creative teams

✅ Use data to guide every phase: concept, targeting, launch, and iteration

✅ Build dashboards and deliver reports tied to KPIs (leads, patient bookings, CPL, cost per acquisition (CAC), and ROI)

✅ Serve as the go-to lead for urgent pivots, new clinic launches, and real-time patient outreach efforts

ASSUMPTION: This role requires a strong understanding of marketing funnels, data analysis, and campaign management to ensure successful execution and optimization of marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or related field (MBA a plus)

Experience: 6-10 years of experience in integrated marketing or demand generation, ideally in healthcare, B2C, or multi-location brands

Required Skills:

• Proven success leading full-funnel campaigns across digital and traditional channels
• Strong background in performance marketing (Google Ads, Meta), marketing automation (HubSpot or similar), SEO, programmatic & CCTV platforms, and analytics (Google Analytics, Power BI, etc)
• Proven success managing internal and external team members while communicating effectively with stakeholders
• Exceptional writing and storytelling skills with a creative and strategic mindset
• Analytical and KPI-driven with the ability to turn insights into campaigns that scale

Preferred Skills:

• Experience in the mental health or healthcare industry
• Familiarity with mental health awareness campaigns

ASSUMPTION: Candidates with experience in healthcare or B2C marketing, as well as a strong analytical background, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Manager role in the healthcare sector in the United States)

Benefits:

• Competitive salary + performance-based bonus
• 90% company-paid Medical, Dental, Vision (including family members)
• 401(k) with company match
• Generous 20 days of paid time off (PTO)
• Hybrid flexibility (M/T/TH in-office)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Serenity Mental Health Centers operates in the healthcare industry, specifically focusing on psychiatric care for various mental health conditions.

Company Size: As a growing company with 30+ locations, Serenity offers a mid-sized company environment where employees can make a significant impact.

Founded: Serenity Mental Health Centers was founded with a mission to revolutionize how people receive help for mental health issues.

Company Description:

• Serenity provides cutting-edge, compassionate psychiatric care to individuals across the country
• The company aims to change lives through innovative marketing campaigns that support both revenue growth and mental health awareness
• Serenity fosters a culture of empathy, curiosity, and high performance

Company Specialties:

• Psychiatric care
• Mental health awareness
• Integrated marketing campaigns

Company Website: serenitymentalhealth.com

ASSUMPTION: Serenity Mental Health Centers is committed to improving mental health outcomes and is looking for a Senior Marketing Manager who shares this passion.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring strategic thinking and leadership skills to drive marketing efforts and mentor team members.

Reporting Structure: The Senior Marketing Manager will report directly to the Vice President of Marketing and oversee team managers.

Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be on-site Monday, Tuesday, and Thursday.

Growth Opportunities:

• Potential to shape strategy across digital, print, and community channels, empowering the company to reach more patients in need
• Opportunity to work on mission-driven initiatives that directly support mental health awareness and advance Serenity’s reputation for compassionate care
• Chance to collaborate with a growing team of professionals dedicated to innovation, mental wellness, and measurable outcomes

ASSUMPTION: This role offers significant growth potential for the right candidate, allowing them to make a meaningful impact on the company's marketing efforts and mental health initiatives.

🌍 Location & Work Environment

Office Type: Serenity Mental Health Centers operates a hybrid work environment, with employees required to be on-site Monday, Tuesday, and Thursday.

Office Location(s): Sandy Springs, Georgia, United States

Geographic Context:

• Sandy Springs is a suburban city located in the northern outskirts of Atlanta, Georgia
• The area offers a mix of urban and suburban living, with easy access to both city amenities and natural surroundings
• Georgia is home to a thriving healthcare industry, providing ample opportunities for networking and professional growth

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (M/T/TH in-office)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
• Final interview with key stakeholders to evaluate communication skills, strategic thinking, and cultural fit

Key Assessment Areas:

• Candidates' understanding of integrated marketing campaigns and data-driven decision-making
• Candidates' ability to communicate effectively with stakeholders and manage team members
• Candidates' alignment with Serenity's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in integrated marketing, data analysis, and campaign management
• Demonstrate your understanding of the mental health industry and Serenity's mission in your application materials
• Prepare examples of successful marketing campaigns you've led, focusing on results and data-driven insights

ATS Keywords: Integrated Marketing, Demand Generation, Performance Marketing, Marketing Automation, SEO, Analytics, Campaign Management, Storytelling, Data Analysis, Team Management, Creative Thinking, Strategic Mindset, Communication, Collaboration, KPI-Driven, Patient Acquisition

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, data-driven approach, and alignment with Serenity's mission and values during the interview process.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook, Instagram) advertising platforms
• HubSpot or similar marketing automation tools
• Google Analytics
• Power BI or similar data visualization tools
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Programmatic and CCTV platforms (e.g., Google Display & Video 360, The Trade Desk)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in integrated marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Empathy: Serenity prioritizes compassion and understanding in its approach to mental health care
• Curiosity: The company encourages continuous learning and innovation in its marketing efforts
• High Performance: Serenity sets high standards for its employees and expects exceptional results

Work Style:

• Collaborative: Serenity fosters a team-oriented work environment, with employees working together to achieve common goals
• Data-Driven: The company relies on data and analytics to inform its marketing strategies and campaign decisions
• Adaptable: Serenity requires employees who can pivot quickly and respond to changing circumstances

Self-Assessment Questions:

• Do you share Serenity's passion for improving mental health outcomes and supporting those in need?
• Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote flexibility?
• Do you thrive in a data-driven, collaborative work environment that prioritizes high performance?

ASSUMPTION: Candidates who align with Serenity's values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds, requiring strong communication and leadership skills
• Balancing the need for revenue growth with the company's commitment to mental health awareness
• Adapting to the unique demands of the mental health industry and its target audience
• Keeping up with the latest marketing trends and technologies in a rapidly evolving field

ASSUMPTION: These challenges can be overcome by a strategic, data-driven, and adaptable Senior Marketing Manager who is committed to Serenity's mission and values.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on mental health awareness and patient acquisition in the healthcare industry
• Compared to other senior marketing roles, this position offers a unique opportunity to work on mission-driven initiatives that directly support mental health awareness
• Career progression in this role could lead to increased responsibility within Serenity's marketing department or other areas of the organization

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and personal values.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to promote a new clinic launch, with a focus on driving patient bookings and brand awareness
• Analyzing campaign performance data to identify trends and optimize marketing efforts, resulting in a 20% increase in patient bookings
• Collaborating with internal and external creative teams to develop compelling content that resonates with the target audience and drives engagement

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Senior Marketing Manager role at Serenity Mental Health Centers.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Serenity support employees' professional growth and development within the marketing department?
• Can you provide examples of how Serenity's marketing efforts have contributed to mental health awareness and improved patient outcomes?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns at Serenity, and how are they tracked and reported?
• How does Serenity balance the need for revenue growth with its commitment to mental health awareness and compassionate care?

ASSUMPTION: Asking these questions will help applicants better understand the role, the company, and the cultural fit of the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in integrated marketing, data analysis, and campaign management
• Prepare examples of successful marketing campaigns you've led, focusing on results and data-driven insights
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.