Senior Marketing Manager, Field Enablement

📌 Core Information

🔹 Job Title: Senior Marketing Manager, Field Enablement

🔹 Company: GE Healthcare

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: Not specified

🔹 Date Posted: Tue, April 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Act as a liaison between regional field teams and global marketing.
• Represent field interests in product development and marketing initiatives.
• Coordinate product and commercial training for sales teams.
• Develop internal communication strategies for product updates.

ASSUMPTION: This role requires constant interaction with both field teams and the global marketing team. It likely involves frequent virtual meetings due to its remote nature.

📋 Key Responsibilities

✅ Establish and maintain feedback loops to capture field insights.

✅ Analyze field feedback and inform global marketing strategies.

✅ Coordinate with marketing managers on product training incorporation.

✅ Support regional teams with activation plans aligning with global strategies.

✅ Manage and develop sales/internal communication strategies.

✅ Maintain a database of customer success stories and claims for external use.

ASSUMPTION: The responsibilities suggest a heavy reliance on both analytical skills to assess field feedback and interpersonal skills to effectively communicate across different teams.

🎯 Required Qualifications

Education: Minimum bachelor's degree in Business, Marketing, or a related field

Experience: 7+ years in sales enablement, marketing, or a related role

Required Skills:

• Cross-functional project management
• Marketing campaign and account-based management
• Lead generation and managing complex sales processes

Preferred Skills:

• Experience in the healthcare industry
• Excellent communication and interpersonal skills

ASSUMPTION: Since the role is senior-level, candidates are expected to have substantial expertise in cross-functional projects which likely includes global projects given the company's size and reach.

💰 Compensation & Benefits

Salary Range: $117,600.00 - $176,400.00 annually

Benefits:

• Medical, dental, and vision insurance
• 401(k) with company contributions
• Tuition reimbursement and professional development

Working Hours: 40 hours per week, with an emphasis on flexibility due to the remote status

ASSUMPTION: Compensation will vary based on experience, skills, and location, with the potential for additional performance-based incentives.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing, focusing heavily on healthcare solutions

Company Size: 10,001+ employees, indicating a large workforce with global operations

Founded: Founded date not specified, but GE has a long-standing history in various industrial sectors

Company Description:

• Focus on advancing healthcare solutions
• Global influence in multiple sectors beyond healthcare
• Commitment to innovation and development

Company Specialties:

• Healthcare
• Intelligent Platforms
• Renewable Energy

Company Website: http://www.ge.com

ASSUMPTION: Given its diverse portfolio, GE Healthcare is likely to provide ample opportunities for cross-industry learning and collaboration.

📊 Role Analysis

Career Level: Senior-level, focusing on leadership and management responsibilities

Reporting Structure: Reports likely to senior marketing executives or a director-level position

Work Arrangement: Fully remote with potential travel requirements for major projects or meetings

Growth Opportunities:

• Potential to move into higher management roles
• Opportunities for international project involvement
• Expansion into other areas within GE's diverse sectors

ASSUMPTION: Career advancement may require relocation or travel to different GE locations globally, given the company's wide geographic reach.

🌍 Location & Work Environment

Office Type: As this is a remote role, the office type would be home-based.

Office Location(s): Primarily based from home, but potential visits to offices in Boston, MA, or other regional sites.

Geographic Context:

• Opportunities to collaborate with international teams
• Work environment likely involves diverse cultural exchanges
• Existing infrastructure within healthcare-focused regions of the U.S.

Work Schedule: Likely to require flexibility to accommodate different time zones when liaising with international teams.

ASSUMPTION: As the job is remote, candidates are expected to efficiently manage their time and productivity from a home environment.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume screening
• Video interviews with HR and hiring manager
• Final interview assessing technical and cultural fit

Key Assessment Areas:

• Ability to handle cross-functional roles
• Skills in marketing and field enablement
• Interpersonal and communication abilities

Application Tips:

• Highlight experience with global marketing teams
• Showcase successful project management case studies
• Demonstrate flexibility and adaptability in remote work settings

ATS Keywords: Sales Enablement, Project Management, Digital Marketing, Training, Field Activation

ASSUMPTION: Applications will be processed via GE's online portal, emphasizing the importance of ATS-friendly resumes.

🛠️ Tools & Technologies

• Marketing automation platforms
• Customer relationship management (CRM) software
• Project management tools

ASSUMPTION: Candidates are expected to have experience with common CRM and marketing software like Salesforce and HubSpot.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation
• Integrity in operations
• Customer-centric approach

Work Style:

• Collaborative and inclusive
• Results-oriented
• Adaptable to various challenges

Self-Assessment Questions:

• Can you lead cross-functional teams effectively?
• How do you stay updated with market and industry trends?
• What are your strategies for managing remote teams?

ASSUMPTION: The work culture at GE emphasizes innovation and collaboration, making it crucial for candidates to demonstrate these values.

⚠️ Potential Challenges

• Navigating complex organizational structures
• Balancing regional and global marketing needs
• Adapting to GE's data-driven decision-making process
• Maintaining work-life balance in a remote role

ASSUMPTION: Challenges may arise from the need to align local and global strategies, necessitating strong negotiation skills.

📈 Similar Roles Comparison

• Compared to similar roles, this position offers greater exposure to international markets.
• Higher focus on strategizing field activation than typical marketing roles.
• More emphasis on creating feedback loops between field and product development.

ASSUMPTION: This role can be seen as a bridge position, crucial for aligning product development with field realities.

📝 Sample Projects

• Launching new healthcare software in North America and Europe
• Implementing a feedback loop system for global product teams
• Coordinating a multi-region training session for a new medical device

ASSUMPTION: Projects will likely involve collaboration with other regional offices, underlining the need for excellent communication skills.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall global marketing strategy?
• What are the key performance indicators for this position?
• What support does the company offer for professional development?
• Can you describe the typical decision-making process for new product launches?
• How will success in this role be measured over the first 6 months?

ASSUMPTION: Interviewers will expect questions that show forward-thinking, strategic insight, and an understanding of the company’s global footprint.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and skills
• Prepare for a virtual interview with potential cross-departmental representatives
• Be ready to discuss your ideas on field enablement strategies
• Follow up with a thank-you note to express continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.