📌 Core Information
🔹 Job Title: Senior Marketing Manager, Fintech & Mobile Identity
🔹 Company: GSMA
🔹 Location: London, United Kingdom
🔹 Job Type: Contractor (inside IR35)
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2-3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for Fintech and Mobile Identity
- Collaborating with internal and external stakeholders to deliver marketing activities
- Managing event marketing communications for GSMA events
- Working with project teams to support annual project objectives
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and implement marketing strategies for Fintech and Mobile Identity
✅ Collaborate with internal and external stakeholders to deliver marketing activities
✅ Manage event marketing communications for GSMA events, including MWC Barcelona, MWC Kigali, regional M360 events, and external events
✅ Work with project teams to support annual project objectives through marketing plans and associated budgets
✅ Manage associated external collaborative groups, including operators, ecosystem stakeholders, and sponsors
ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong organizational skills and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in marketing, with a focus on technology or fintech industries
Required Skills:
- Strategic marketing planning and execution
- Stakeholder management and collaboration
- Event management and coordination
- Digital marketing and content creation
- Budget management and reporting
Preferred Skills:
- Experience with WordPress, Salesforce Marketing Cloud, Photoshop, or Canva
- Knowledge of the mobile industry and its ecosystem
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on technology or fintech industries, and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (pro-rata for the contract period)
Benefits:
- Learning & Development Opportunities
- Generous Holiday Allowances
- Four Additional Days Off for Professional Development
- Competitive Compensation
- Architect-Designed Offices
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in London, with a contract duration of approximately 14 months.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 501-1,000 employees
Founded: 1995 (as an association), 2005 (as a non-profit organization)
Company Description:
- GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers, and internet companies, as well as organizations in adjacent industry sectors.
- The GSMA also produces the world's largest and most influential connectivity event, Mobile World Congress, held annually in Barcelona, Shanghai, Las Vegas, Kigali, and Doha, as well as the growing M360 series of regional events.
- GSMA's mission is to unlock the full power of connectivity so that people, industry, and society thrive.
Company Specialties:
- Mobile communications
- Mobile Internet
- Technology and Strategy
Company Website: gsma.com
ASSUMPTION: GSMA is a global organization with a significant presence in the mobile industry, offering opportunities for international travel and collaboration with a wide range of stakeholders.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports to the Technology Marketing Director
Work Arrangement: Hybrid (2-3 days per week in the office)
Growth Opportunities:
- Potential to work on high-profile events and projects
- Opportunities to collaborate with industry leaders and influencers
- Chance to develop expertise in the fintech and mobile identity sectors
ASSUMPTION: This role offers opportunities for professional growth and development within the mobile industry.
🌍 Location & Work Environment
Office Type: Modern, architect-designed offices
Office Location(s): 1 Angel Lane, London
Geographic Context:
- London is a major global city with a thriving tech industry
- The office is located in the City of London, close to public transportation
- London offers a multicultural environment with numerous amenities and attractions
Work Schedule: Full-time (37.5 hours per week) with flexible working arrangements
ASSUMPTION: The office environment is modern and professional, with opportunities for remote work and flexible hours.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the technology marketing team
- Final interview with the technology marketing director
Key Assessment Areas:
- Strategic marketing planning and execution
- Stakeholder management and collaboration
- Event management and coordination
- Digital marketing and content creation
- Budget management and reporting
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing strategies, event management, and digital marketing projects
- Research GSMA and the mobile industry to demonstrate your understanding of the role and the organization
ATS Keywords: Marketing strategy, event management, stakeholder collaboration, digital marketing, content creation, budget management, fintech, mobile identity
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their marketing expertise and industry knowledge.
🛠️ Tools & Technologies
- WordPress
- Salesforce Marketing Cloud
- Photoshop or Canva
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for the role.
👔 Cultural Fit Considerations
Company Values:
- Passionately driven
- Insightful leaders
- Stronger together
Work Style:
- Collaborative and considerate
- Curious and respectful
- Accountable and purposeful
Self-Assessment Questions:
- Do you have a strategic mindset and strong communication skills?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative work environment?
ASSUMPTION: GSMA values a diverse and inclusive work environment, with a strong focus on collaboration and teamwork.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced, dynamic environment
- Adapting to changes in the mobile industry and technology landscape
- Occasional international travel
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to work effectively under pressure.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position offers a unique focus on the fintech and mobile identity sectors
- GSMA's global presence and influence in the mobile industry provide opportunities for international collaboration and travel
- This role may have a shorter contract duration compared to permanent positions, with the potential for extension or renewal
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other senior marketing positions.
📝 Sample Projects
- Developing and executing a marketing strategy for a new mobile identity solution
- Managing event marketing communications for MWC Barcelona, including collaboration with sponsors and stakeholders
- Creating and implementing a digital marketing campaign to promote a fintech innovation
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and tactical aspects of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for Fintech and Mobile Identity?
- What opportunities are there for professional development and growth within the organization?
- How does GSMA support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions demonstrate your interest in the role and the organization, while also providing valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing strategies, event management, and digital marketing projects
- Research GSMA and the mobile industry to demonstrate your understanding of the role and the organization
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
